7 amazing ways to make your business storytelling awesome

1

The business storytelling of the future must go deeper. It needs to get vulnerable, real, and drop the perfect endings. Companies must not only give a crap about customers, but they must also tell transparent stories about their mission and how it affects society, not just customers’ economic situations. Every great company story must be anchored in a human story and told through a personal human lens. Marketing needs to have a hand in storytelling, but controlling the message and who tells it can destroy value for the company. Co-creating has proven an engaging way to scale story and content in a way that is human and authentic. All buyers are human and ask, “How does this make my life better?” Real storytelling must solve a human need for the buyer, a person. What users really want to know is how their personal lives will change. It’s never about your product, ever. www.keepingithuman.com

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Page 1: 7 Amazing Ways To Make Your Business Storytelling Awesome

Thebusinessstorytelling

ofthefuturemustgo

deeper.Itneedstoget

vulnerable,real,anddrop

theperfectendings.

Companiesmustnotonly

giveacrapabout

customers,buttheymust

alsotelltransparentstories

abouttheirmissionand

howitaffectssociety,not

justcustomers’economic

situations. Everygreatcompany

storymustbeanchored

inahumanstoryandtold

throughapersonal

humanlens.

Marketingneedstohavea

handinstorytelling,but

controllingthemessage

andwhotellsitcandestroy

valueforthecompany.

Co-creatinghasproven

anengagingwaytoscale

storyandcontentina

waythatishumanand

authentic.

Allbuyersarehumanand

ask,“Howdoesthismake

mylifebetter?”Real

storytellingmustsolvea

humanneedforthe

buyer,aperson.

Whatusersreallywantto

knowishowtheir

personalliveswill

change.It’sneverabout

yourproduct,ever.

www.keepingithuman.com

http://www.visme.co/

http://www.visme.co/

http://www.keepingithuman.com/

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