DR. SERHAT TATLIWWW.DRSERHATTATLİ.COM

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7 BASICS ABOUT CHANGE,INNOVATION & CREATIVITY

DR. SERHAT TATLIWWW.DRSERHATTATLİ.COM

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D R . S E R H A T T A T L I

TO START...

"When the rate of change outside is more than what it is inside,be sure that the end is near"

Azim Premji

D R . S E R H A T T A T L I

NO.1

They are not events, but instead each of them are processes. The essential prerequisite is to exhibit a focused processmanagement together with a visionary leadership as anoptimized mix.

All of them are processes:

D R . S E R H A T T A T L I

NO.2

Change is the process of moving from a current state to adesired future state.

Creativity is the process of bringing new ideas out of the box.

Innovation is the process of transforming these new ideasinto effective end products, services, or processes.

Definitions should be made simple:

D R . S E R H A T T A T L I

NO.3

As can be seen also from the definitions, they are differentconcepts but they act in a complimentary manner. Use ofanyone instead of the other is a crucial mistake that youshould avoid.

They are not substitutable:

D R . S E R H A T T A T L I

NO.4

There is a huge mistake underestimating the role of effectivemanagement against leadership in many cases. Change needsmuch leadership than innovation. On the other hand innovationneeds much management than creativity. This mix alsoaffects the human side as a factor of success & failure inchange related initiatives.

Leadership & Management mixdiffers for each:

D R . S E R H A T T A T L I

NO.5

An organization cannot change as a whole at the sameinstance of creativity and innovation. Each of these hasspecific intra-dynamics, like resistance to change, in need ofdifferent time lines but interconnected to each other in anorderly and cyclical basis.

They do not happen simultaneously:

D R . S E R H A T T A T L I

NO.6

Creativity and innovation are sources of effective change.Creative ideas might be named as innovative ones if and onlyif they become a marketable and sellable end product, service,or process. So innovation follows creativity, then expectedfuture state follows both.

Which one comes first?:

D R . S E R H A T T A T L I

NO.7

Openness and readiness to change is mainly about cultural setdesigned by leadership attitude, whereas innovation is muchabout know-how and technical &market expertise. Creativityis a converged process in an organization exhibiting both butmuch aligned to culture.

The role of corporate culture:

D R . S E R H A T T A T L I

TOCONCLUDE...

There are many books and articles written on each of thesetopics since there are many details and need for competencyto manage each one. However, many business people are stillconfused with the basics listed above which might help asbrief reminders in turn.

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