7 cheap and easy ways to get more visibility

7 Cheap and Easy Ways

to… Get More Visibility and More Customers for Your Business

www.losangeleswebstrategies.com

Your #1 business challenge76% of small business owners agree…

…the issue of how to attract new customers keeps them up at night.

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Here’s what you’ve tried…

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But is it paying off? Do you have a consistent flow of new

prospects or customers?

At a cost that is sustainable?

Is your business achieving consistent growth?

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Add these to your marketing arsenal….(cheap + effective!)1. Videos2. Every Door Direct Mail (EDDM)3. Facebook ads4. Mobile search ads (Google)5. Facebook contest6. Daily deal site7. Useful content


Tactic #1: Create videosYouTube is the third most visited site on the Internet (behind FB and Google)


Tactic #1: Create videos

Plus, 75% of US Internet browsers watch online videos!


Video helps you be seen, get found, sell more! Positioning – instant credibility with buyers Branding – get intimate with your customers Search engine love – get on Google page one Customer engagement – attract more visitors

and more clicks….resulting in more customers Action – viewers are 85% more likely to

purchase after watching a video (HubSpot)8

Best practices for video Keep it short and

helpful

Optimize it for search engines

“Raw” is fine – noneed to waste moneyon fancy equipment


Tactic #2: Every Door Direct Mail (EDDM)USPS service helps you cheaply “blanket” an area and deliver direct mail marketing advertisements

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Old-fashioned yet effectivePeople still prefer direct mail!

Source(s): Sourcelink 11www.losangeleswebstrategies.com

Cost effective + stand out Relevant – 53% of 18-24 year olds visited

website after receiving direct mail piece

Cost effective – easy to get started yourself; minimal budget required

Stand out – others send emails that get deleted….you send professionally packaged advertisements and make an impression

Source(s): GI Insight study and Direct Marketing Association 12

Best practices for EDDM Plan ahead and create a

mailing calendar Split-test formats/

copy/images, etc. Personalize with

handwritten message Write stellar copy (i.e.,

scarcity, call to action,easily scannable, etc.)


Tactic #3: Facebook adsYour customers are on Facebook!


Facebook helps you attract and engage your target customer Reach – 51% of Internet users Precise targeting – by location, age, birthday,

education, demographics, interests, etc. Cost effective – set your own budget,

measure results, optimize, and reduce cost Simplicity – do-it-yourself through easy user

interface…no technical experience required15www.losangeleswebstrategies.com

Best practices for Facebook ads Choose the right images

(e.g., smiling baby, direct eye contact, odd/unusual)

Test, measure, and test again Short, action-oriented copy

(consider asking a question) Strong call-to-actions (e.g.,

NOW!, Learn more!, etc.)16

Tactic #4: Mobile search ads

Source(s): BIA/Kelsey 17

Tactic #4: Mobile search ads

Source(s): BIA/Kelsey 18www.losangeleswebstrategies.com

Mobile ads make it easy for customers to contact you

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Best practices for mobile search ads Build a mobile site – 75%

prefer mobile-friendly site, 61% will click away if it isn’t

Bid higher during peak traffic hours (when customers are nearby)

Custom messaging – caterto your mobile browsers(e.g., “buy on your phone”)

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Tactic #5: Facebook contest80% of all Internet users have entered at least one contest in the past 12 months…

..and more than 50% participate in contests every month.21

Best practices for Facebook contests Plan + Promote – press releases,

email campaigns, in-store, etc. Mix-and-match types – user

photo/video, caption this, quizzes/trivia/games, etc.

Keep it simple and offer a prize – make it easy to get involved and add an incentive (i.e., discount or reward)

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Tactic #6: Daily dealConsumer spending on daily deals will reach $3.9 billion by 2015 – people love them!


Best practices for daily deals Do your homework –

structure deal for maximum profits (hint: get pricing right!)

Deliver the goods – ensure your business is ready for surge of new customers

Retention strategy – have a plan for converting one-time buyers to loyal customers

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Tactic #7: Fresh, useful contentContent always wins - fiberglass pool company attributes $1.7 million in sales to just one article (ranked #1 on Google!)

Search

engines

love it

too!

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Blogging for business pays off


Create an infographic

• Instant credibility•Visual appeal•High share factor


Best practices for content Show off what you know – be authentic and write

valuable, expert content

Answer popular questions – people love getting answers (hint: make question your title)

Share the wealth – make sure to add social sharing buttons (fastest way to go viral!)


Add these to your marketing arsenal….(cheap + effective!)1. Videos2. Every Door Direct Mail (EDDM)3. Facebook ads4. Mobile search ads (Google)5. Facebook contest6. Daily deal site7. Useful content


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Contact us if you have any more questions or if you’d like help!

We’re here to help!

Contact us if you have any more questions or

if you’d like help!32www.losangeleswebstrategies.com

We’d love to help.

• Just get in touch!

www.losangeleswebstrategies.com

(213) 607-9100

7 cheap and easy ways to get more visibility

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