7 Mistakes YoureMaking On AmazonHow to avoid and correct some of the most costlymistakes when selling on Amazon

1

2

3

4

5

6

7

8

Fulfillment Options

Buyer Communication

Negative Feedback

Order Defect Rate

Not Tracking Performance

Unoptimized Listings

Not Maximizing Your Sales

Need Some FBA Help

Table of Contents

MISTAKE 1 OVERLOOKING FULFILLMENT OPTIONS

With the barrier to entry being low many sellers overlook Fulfillment By

Amazon thinking of it as a process that may require too many tedious tasks

and prerequisites Sellers fear additional fees shipping to a middle-man

not physically sending the products off and a large list of other unknowns

What it comes down to is a lack of information or the drive to obtain it If

you want to be successful in your Amazon marketing you need to research

and consider all options

The issueThe issue You could be squandering an opportunity to increase earnings

and even save some time

The solutionThe solution Ask what works best for you Read through your options fully

and consider them before making the final call Even if you are doing well

fulfilling your own merchandise you will need to consider other fulfillment

options This is the only way to choose a strategy that best suits your

business time and product demand

Fulfillment Options

MISTAKE 2 SLOW RESPONSES

If you are not responding to your customers questions and inquiries in a

timely manner it can have serious consequences for your account health

Keep in mind that any questions they have need to be answered in less

than 24 hrs This is equally true for weekend shoppers Shoppers dont want

to wait until the next business day to hear back from you

The issueThe issue Not responding q discourage potential customers and miss an

opportunity to establish trust and rapport which can lead to loyal and

long-term customers This can also result in low CRT (contact response time)

scores from Amazon

The solutionThe solution Ensure that customer service emails are reviewed over the

weekend This can be as simple as using Amazons seller app with message

notifications This is a solution that takes little effort but can have a major

impact on your customers

Buyer Communication

MISTAKE 3 ALLOWINGINCORRECTLY SUBMITTEDFEEDBACK

There is a system in place for a reason

Unfortunately it is not always easy for each and

every individual to fully understand all of the

mechanisms of this system That is why some

customers may misunderstand the purpose of

seller feedback and use this form to submit

feedback or review for the product itself If this

happens to your seller feedback dont let it slide

You can correct this

The issueThe issue Allowing unwarranted product reviews

and comments into your seller feedback form

may cause confusion or a negative vibe for

other customers

The solutionThe solution You can have misplaced reviews

scrubbed from the feedback section To do this

you must contact Amazon Seller Support and

explain the situation They can also consider

removing feedback that contains full product

reviews profane language or if the feedback is

intended for Amazon itself and not the seller

NegativeFeedback

MISTAKE 4 LOSING TRACK OF ODR

Amazon monitors a metric for marketplace performance negative

feedback A-to-z Guarantee claims and chargebacks It is called the ODR

or Order Defect Rate It is best to hit an ODR of 1 or less This is why you

should monitor it so closely Out of sight out of mind If you dont check it

regularly it could easily slip over the mark

The issueThe issue Higher ODR can damage your presence as a strong seller

Accounts with a higher ODR may even be at risk for suspension or

termination Amazon could possibly withhold payments in order to process

potential refunds Letting this number slip will also result in the loss of the

coveted ldquoBuy Box position for your product

The solutionThe solution Review your Amazon Seller Dashboard and analyze your

performance Catch issues early and try to identify any recurring issues

Order Defect Rate

MISTAKE 5 NOT TRACKINGPERFORMANCE

Sellers can get very busy Youre managing a

company products shipping and marketing

too But dont forget to check in and see how

youre doing Holding yourself accountable for

performance gives you the perspective to make

better business decisions and develop sales

strategy

The issueThe issue You have enough to keep track of as it

is so missing the opportunity to identify potential

issues and areas for improvement will just give

you more of a headache Making this mistake

leaves no room for brand development or

growth

The solutionThe solution Check out 3rd party software such

as seller labs or channel adviser to check the

numbers look at the data and fully understand

your position as a seller This allows you to

develop strategies and business plans to

progress your performance

Not TrackingPerformance

MISTAKE 6 MISSING OUT ON SEO

If you have a popular product that just isnt

getting the clicks it deserves then there has to

be an issue with your search terms In order to

receive the clicks the product info needs to

make good use of relevant phrases and

keywords If this isnt done customers wont find

your product wont find your store and cant

make purchases with you

The issueThe issue A lack of optimization and relevant

keywords and phrases will cause a drop in sales

even for more popular high-demand items

The solutionThe solution Take the time to research high

demand phrases and terms relating to your

product This will increase the visibility of your

product and page Just think about things from

the customer perspective What would you type

in if you wanted to find a product like yours If

you have already done this and the results are

still slim try rethinking the terms you have now

UnoptimizedListings

MISTAKE 7 IGNORING AMAZONS MARKETINGPOTENTIAL

Amazon can be a major channel for digital marketing You may be getting

a lot of sales just the way you are but if you havent tried any of the other

tools that Amazon has to offer then consider it a missed opportunity

The issueThe issue When it comes to e-commerce the product listing and storefront

are not your only avenues to increase visibility Competition is plentiful in a

marketplace like this so you need to define your brand and product

The solutionThe solution Check into Amazon sponsored product options and various

Amazon marketing forums to see what other tools fit your brand Even if you

are doing well increasing your visibility can multiply your success ten-fold

Not Maximizing Your Sales

Need Some FBAHelp

Fulfillment by Amazon (FBA) can greatly improveyour sales volume and brand exposure If you arean FBA seller we provide targeted promotionallaunch services to help you take advantage of

Amazons massive trafficskyrocketing your productto the top of the best sellers list

From optimizing your listing and productphotography to product review acquisition toincreasing your customer feedback score BSR

Marketing provides a 360-degree suite of launchservices

Have multiple products or want to learn more VisitBSR Marketing to get in touch with us for a

Free Evaluation of Your Marketing Performance

Lets Get Started

1

2

3

4

5

6

7

8

Fulfillment Options

Buyer Communication

Negative Feedback

Order Defect Rate

Not Tracking Performance

Unoptimized Listings

Not Maximizing Your Sales

Need Some FBA Help

Table of Contents

MISTAKE 1 OVERLOOKING FULFILLMENT OPTIONS

With the barrier to entry being low many sellers overlook Fulfillment By

Amazon thinking of it as a process that may require too many tedious tasks

and prerequisites Sellers fear additional fees shipping to a middle-man

not physically sending the products off and a large list of other unknowns

What it comes down to is a lack of information or the drive to obtain it If

you want to be successful in your Amazon marketing you need to research

and consider all options

The issueThe issue You could be squandering an opportunity to increase earnings

and even save some time

The solutionThe solution Ask what works best for you Read through your options fully

and consider them before making the final call Even if you are doing well

fulfilling your own merchandise you will need to consider other fulfillment

options This is the only way to choose a strategy that best suits your

business time and product demand

Fulfillment Options

MISTAKE 2 SLOW RESPONSES

If you are not responding to your customers questions and inquiries in a

timely manner it can have serious consequences for your account health

Keep in mind that any questions they have need to be answered in less

than 24 hrs This is equally true for weekend shoppers Shoppers dont want

to wait until the next business day to hear back from you

The issueThe issue Not responding q discourage potential customers and miss an

opportunity to establish trust and rapport which can lead to loyal and

long-term customers This can also result in low CRT (contact response time)

scores from Amazon

The solutionThe solution Ensure that customer service emails are reviewed over the

weekend This can be as simple as using Amazons seller app with message

notifications This is a solution that takes little effort but can have a major

impact on your customers

Buyer Communication

MISTAKE 3 ALLOWINGINCORRECTLY SUBMITTEDFEEDBACK

There is a system in place for a reason

Unfortunately it is not always easy for each and

every individual to fully understand all of the

mechanisms of this system That is why some

customers may misunderstand the purpose of

seller feedback and use this form to submit

feedback or review for the product itself If this

happens to your seller feedback dont let it slide

You can correct this

The issueThe issue Allowing unwarranted product reviews

and comments into your seller feedback form

may cause confusion or a negative vibe for

other customers

The solutionThe solution You can have misplaced reviews

scrubbed from the feedback section To do this

you must contact Amazon Seller Support and

explain the situation They can also consider

removing feedback that contains full product

reviews profane language or if the feedback is

intended for Amazon itself and not the seller

NegativeFeedback

MISTAKE 4 LOSING TRACK OF ODR

Amazon monitors a metric for marketplace performance negative

feedback A-to-z Guarantee claims and chargebacks It is called the ODR

or Order Defect Rate It is best to hit an ODR of 1 or less This is why you

should monitor it so closely Out of sight out of mind If you dont check it

regularly it could easily slip over the mark

The issueThe issue Higher ODR can damage your presence as a strong seller

Accounts with a higher ODR may even be at risk for suspension or

termination Amazon could possibly withhold payments in order to process

potential refunds Letting this number slip will also result in the loss of the

coveted ldquoBuy Box position for your product

The solutionThe solution Review your Amazon Seller Dashboard and analyze your

performance Catch issues early and try to identify any recurring issues

Order Defect Rate

MISTAKE 5 NOT TRACKINGPERFORMANCE

Sellers can get very busy Youre managing a

company products shipping and marketing

too But dont forget to check in and see how

youre doing Holding yourself accountable for

performance gives you the perspective to make

better business decisions and develop sales

strategy

The issueThe issue You have enough to keep track of as it

is so missing the opportunity to identify potential

issues and areas for improvement will just give

you more of a headache Making this mistake

leaves no room for brand development or

growth

The solutionThe solution Check out 3rd party software such

as seller labs or channel adviser to check the

numbers look at the data and fully understand

your position as a seller This allows you to

develop strategies and business plans to

progress your performance

Not TrackingPerformance

MISTAKE 6 MISSING OUT ON SEO

If you have a popular product that just isnt

getting the clicks it deserves then there has to

be an issue with your search terms In order to

receive the clicks the product info needs to

make good use of relevant phrases and

keywords If this isnt done customers wont find

your product wont find your store and cant

make purchases with you

The issueThe issue A lack of optimization and relevant

keywords and phrases will cause a drop in sales

even for more popular high-demand items

The solutionThe solution Take the time to research high

demand phrases and terms relating to your

product This will increase the visibility of your

product and page Just think about things from

the customer perspective What would you type

in if you wanted to find a product like yours If

you have already done this and the results are

still slim try rethinking the terms you have now

UnoptimizedListings

MISTAKE 7 IGNORING AMAZONS MARKETINGPOTENTIAL

Amazon can be a major channel for digital marketing You may be getting

a lot of sales just the way you are but if you havent tried any of the other

tools that Amazon has to offer then consider it a missed opportunity

The issueThe issue When it comes to e-commerce the product listing and storefront

are not your only avenues to increase visibility Competition is plentiful in a

marketplace like this so you need to define your brand and product

The solutionThe solution Check into Amazon sponsored product options and various

Amazon marketing forums to see what other tools fit your brand Even if you

are doing well increasing your visibility can multiply your success ten-fold

Not Maximizing Your Sales

Need Some FBAHelp

Fulfillment by Amazon (FBA) can greatly improveyour sales volume and brand exposure If you arean FBA seller we provide targeted promotionallaunch services to help you take advantage of

Amazons massive trafficskyrocketing your productto the top of the best sellers list

From optimizing your listing and productphotography to product review acquisition toincreasing your customer feedback score BSR

Marketing provides a 360-degree suite of launchservices

Have multiple products or want to learn more VisitBSR Marketing to get in touch with us for a

Free Evaluation of Your Marketing Performance

Lets Get Started

MISTAKE 1 OVERLOOKING FULFILLMENT OPTIONS

With the barrier to entry being low many sellers overlook Fulfillment By

Amazon thinking of it as a process that may require too many tedious tasks

and prerequisites Sellers fear additional fees shipping to a middle-man

not physically sending the products off and a large list of other unknowns

What it comes down to is a lack of information or the drive to obtain it If

you want to be successful in your Amazon marketing you need to research

and consider all options

The issueThe issue You could be squandering an opportunity to increase earnings

and even save some time

The solutionThe solution Ask what works best for you Read through your options fully

and consider them before making the final call Even if you are doing well

fulfilling your own merchandise you will need to consider other fulfillment

options This is the only way to choose a strategy that best suits your

business time and product demand

Fulfillment Options

MISTAKE 2 SLOW RESPONSES

If you are not responding to your customers questions and inquiries in a

timely manner it can have serious consequences for your account health

Keep in mind that any questions they have need to be answered in less

than 24 hrs This is equally true for weekend shoppers Shoppers dont want

to wait until the next business day to hear back from you

The issueThe issue Not responding q discourage potential customers and miss an

opportunity to establish trust and rapport which can lead to loyal and

long-term customers This can also result in low CRT (contact response time)

scores from Amazon

The solutionThe solution Ensure that customer service emails are reviewed over the

weekend This can be as simple as using Amazons seller app with message

notifications This is a solution that takes little effort but can have a major

impact on your customers

Buyer Communication

MISTAKE 3 ALLOWINGINCORRECTLY SUBMITTEDFEEDBACK

There is a system in place for a reason

Unfortunately it is not always easy for each and

every individual to fully understand all of the

mechanisms of this system That is why some

customers may misunderstand the purpose of

seller feedback and use this form to submit

feedback or review for the product itself If this

happens to your seller feedback dont let it slide

You can correct this

The issueThe issue Allowing unwarranted product reviews

and comments into your seller feedback form

may cause confusion or a negative vibe for

other customers

The solutionThe solution You can have misplaced reviews

scrubbed from the feedback section To do this

you must contact Amazon Seller Support and

explain the situation They can also consider

removing feedback that contains full product

reviews profane language or if the feedback is

intended for Amazon itself and not the seller

NegativeFeedback

MISTAKE 4 LOSING TRACK OF ODR

Amazon monitors a metric for marketplace performance negative

feedback A-to-z Guarantee claims and chargebacks It is called the ODR

or Order Defect Rate It is best to hit an ODR of 1 or less This is why you

should monitor it so closely Out of sight out of mind If you dont check it

regularly it could easily slip over the mark

The issueThe issue Higher ODR can damage your presence as a strong seller

Accounts with a higher ODR may even be at risk for suspension or

termination Amazon could possibly withhold payments in order to process

potential refunds Letting this number slip will also result in the loss of the

coveted ldquoBuy Box position for your product

The solutionThe solution Review your Amazon Seller Dashboard and analyze your

performance Catch issues early and try to identify any recurring issues

Order Defect Rate

MISTAKE 5 NOT TRACKINGPERFORMANCE

Sellers can get very busy Youre managing a

company products shipping and marketing

too But dont forget to check in and see how

youre doing Holding yourself accountable for

performance gives you the perspective to make

better business decisions and develop sales

strategy

The issueThe issue You have enough to keep track of as it

is so missing the opportunity to identify potential

issues and areas for improvement will just give

you more of a headache Making this mistake

leaves no room for brand development or

growth

The solutionThe solution Check out 3rd party software such

as seller labs or channel adviser to check the

numbers look at the data and fully understand

your position as a seller This allows you to

develop strategies and business plans to

progress your performance

Not TrackingPerformance

MISTAKE 6 MISSING OUT ON SEO

If you have a popular product that just isnt

getting the clicks it deserves then there has to

be an issue with your search terms In order to

receive the clicks the product info needs to

make good use of relevant phrases and

keywords If this isnt done customers wont find

your product wont find your store and cant

make purchases with you

The issueThe issue A lack of optimization and relevant

keywords and phrases will cause a drop in sales

even for more popular high-demand items

The solutionThe solution Take the time to research high

demand phrases and terms relating to your

product This will increase the visibility of your

product and page Just think about things from

the customer perspective What would you type

in if you wanted to find a product like yours If

you have already done this and the results are

still slim try rethinking the terms you have now

UnoptimizedListings

MISTAKE 7 IGNORING AMAZONS MARKETINGPOTENTIAL

Amazon can be a major channel for digital marketing You may be getting

a lot of sales just the way you are but if you havent tried any of the other

tools that Amazon has to offer then consider it a missed opportunity

The issueThe issue When it comes to e-commerce the product listing and storefront

are not your only avenues to increase visibility Competition is plentiful in a

marketplace like this so you need to define your brand and product

The solutionThe solution Check into Amazon sponsored product options and various

Amazon marketing forums to see what other tools fit your brand Even if you

are doing well increasing your visibility can multiply your success ten-fold

Not Maximizing Your Sales

Need Some FBAHelp

Fulfillment by Amazon (FBA) can greatly improveyour sales volume and brand exposure If you arean FBA seller we provide targeted promotionallaunch services to help you take advantage of

Amazons massive trafficskyrocketing your productto the top of the best sellers list

From optimizing your listing and productphotography to product review acquisition toincreasing your customer feedback score BSR

Marketing provides a 360-degree suite of launchservices

Have multiple products or want to learn more VisitBSR Marketing to get in touch with us for a

Free Evaluation of Your Marketing Performance

Lets Get Started

MISTAKE 2 SLOW RESPONSES

If you are not responding to your customers questions and inquiries in a

timely manner it can have serious consequences for your account health

Keep in mind that any questions they have need to be answered in less

than 24 hrs This is equally true for weekend shoppers Shoppers dont want

to wait until the next business day to hear back from you

The issueThe issue Not responding q discourage potential customers and miss an

opportunity to establish trust and rapport which can lead to loyal and

long-term customers This can also result in low CRT (contact response time)

scores from Amazon

The solutionThe solution Ensure that customer service emails are reviewed over the

weekend This can be as simple as using Amazons seller app with message

notifications This is a solution that takes little effort but can have a major

impact on your customers

Buyer Communication

MISTAKE 3 ALLOWINGINCORRECTLY SUBMITTEDFEEDBACK

There is a system in place for a reason

Unfortunately it is not always easy for each and

every individual to fully understand all of the

mechanisms of this system That is why some

customers may misunderstand the purpose of

seller feedback and use this form to submit

feedback or review for the product itself If this

happens to your seller feedback dont let it slide

You can correct this

The issueThe issue Allowing unwarranted product reviews

and comments into your seller feedback form

may cause confusion or a negative vibe for

other customers

The solutionThe solution You can have misplaced reviews

scrubbed from the feedback section To do this

you must contact Amazon Seller Support and

explain the situation They can also consider

removing feedback that contains full product

reviews profane language or if the feedback is

intended for Amazon itself and not the seller

NegativeFeedback

MISTAKE 4 LOSING TRACK OF ODR

Amazon monitors a metric for marketplace performance negative

feedback A-to-z Guarantee claims and chargebacks It is called the ODR

or Order Defect Rate It is best to hit an ODR of 1 or less This is why you

should monitor it so closely Out of sight out of mind If you dont check it

regularly it could easily slip over the mark

The issueThe issue Higher ODR can damage your presence as a strong seller

Accounts with a higher ODR may even be at risk for suspension or

termination Amazon could possibly withhold payments in order to process

potential refunds Letting this number slip will also result in the loss of the

coveted ldquoBuy Box position for your product

The solutionThe solution Review your Amazon Seller Dashboard and analyze your

performance Catch issues early and try to identify any recurring issues

Order Defect Rate

MISTAKE 5 NOT TRACKINGPERFORMANCE

Sellers can get very busy Youre managing a

company products shipping and marketing

too But dont forget to check in and see how

youre doing Holding yourself accountable for

performance gives you the perspective to make

better business decisions and develop sales

strategy

The issueThe issue You have enough to keep track of as it

is so missing the opportunity to identify potential

issues and areas for improvement will just give

you more of a headache Making this mistake

leaves no room for brand development or

growth

The solutionThe solution Check out 3rd party software such

as seller labs or channel adviser to check the

numbers look at the data and fully understand

your position as a seller This allows you to

develop strategies and business plans to

progress your performance

Not TrackingPerformance

MISTAKE 6 MISSING OUT ON SEO

If you have a popular product that just isnt

getting the clicks it deserves then there has to

be an issue with your search terms In order to

receive the clicks the product info needs to

make good use of relevant phrases and

keywords If this isnt done customers wont find

your product wont find your store and cant

make purchases with you

The issueThe issue A lack of optimization and relevant

keywords and phrases will cause a drop in sales

even for more popular high-demand items

The solutionThe solution Take the time to research high

demand phrases and terms relating to your

product This will increase the visibility of your

product and page Just think about things from

the customer perspective What would you type

in if you wanted to find a product like yours If

you have already done this and the results are

still slim try rethinking the terms you have now

UnoptimizedListings

MISTAKE 7 IGNORING AMAZONS MARKETINGPOTENTIAL

Amazon can be a major channel for digital marketing You may be getting

a lot of sales just the way you are but if you havent tried any of the other

tools that Amazon has to offer then consider it a missed opportunity

The issueThe issue When it comes to e-commerce the product listing and storefront

are not your only avenues to increase visibility Competition is plentiful in a

marketplace like this so you need to define your brand and product

The solutionThe solution Check into Amazon sponsored product options and various

Amazon marketing forums to see what other tools fit your brand Even if you

are doing well increasing your visibility can multiply your success ten-fold

Not Maximizing Your Sales

Need Some FBAHelp

Fulfillment by Amazon (FBA) can greatly improveyour sales volume and brand exposure If you arean FBA seller we provide targeted promotionallaunch services to help you take advantage of

Amazons massive trafficskyrocketing your productto the top of the best sellers list

From optimizing your listing and productphotography to product review acquisition toincreasing your customer feedback score BSR

Marketing provides a 360-degree suite of launchservices

Have multiple products or want to learn more VisitBSR Marketing to get in touch with us for a

Free Evaluation of Your Marketing Performance

Lets Get Started

MISTAKE 3 ALLOWINGINCORRECTLY SUBMITTEDFEEDBACK

There is a system in place for a reason

Unfortunately it is not always easy for each and

every individual to fully understand all of the

mechanisms of this system That is why some

customers may misunderstand the purpose of

seller feedback and use this form to submit

feedback or review for the product itself If this

happens to your seller feedback dont let it slide

You can correct this

The issueThe issue Allowing unwarranted product reviews

and comments into your seller feedback form

may cause confusion or a negative vibe for

other customers

The solutionThe solution You can have misplaced reviews

scrubbed from the feedback section To do this

you must contact Amazon Seller Support and

explain the situation They can also consider

removing feedback that contains full product

reviews profane language or if the feedback is

intended for Amazon itself and not the seller

NegativeFeedback

MISTAKE 4 LOSING TRACK OF ODR

Amazon monitors a metric for marketplace performance negative

feedback A-to-z Guarantee claims and chargebacks It is called the ODR

or Order Defect Rate It is best to hit an ODR of 1 or less This is why you

should monitor it so closely Out of sight out of mind If you dont check it

regularly it could easily slip over the mark

The issueThe issue Higher ODR can damage your presence as a strong seller

Accounts with a higher ODR may even be at risk for suspension or

termination Amazon could possibly withhold payments in order to process

potential refunds Letting this number slip will also result in the loss of the

coveted ldquoBuy Box position for your product

The solutionThe solution Review your Amazon Seller Dashboard and analyze your

performance Catch issues early and try to identify any recurring issues

Order Defect Rate

MISTAKE 5 NOT TRACKINGPERFORMANCE

Sellers can get very busy Youre managing a

company products shipping and marketing

too But dont forget to check in and see how

youre doing Holding yourself accountable for

performance gives you the perspective to make

better business decisions and develop sales

strategy

The issueThe issue You have enough to keep track of as it

is so missing the opportunity to identify potential

issues and areas for improvement will just give

you more of a headache Making this mistake

leaves no room for brand development or

growth

The solutionThe solution Check out 3rd party software such

as seller labs or channel adviser to check the

numbers look at the data and fully understand

your position as a seller This allows you to

develop strategies and business plans to

progress your performance

Not TrackingPerformance

MISTAKE 6 MISSING OUT ON SEO

If you have a popular product that just isnt

getting the clicks it deserves then there has to

be an issue with your search terms In order to

receive the clicks the product info needs to

make good use of relevant phrases and

keywords If this isnt done customers wont find

your product wont find your store and cant

make purchases with you

The issueThe issue A lack of optimization and relevant

keywords and phrases will cause a drop in sales

even for more popular high-demand items

The solutionThe solution Take the time to research high

demand phrases and terms relating to your

product This will increase the visibility of your

product and page Just think about things from

the customer perspective What would you type

in if you wanted to find a product like yours If

you have already done this and the results are

still slim try rethinking the terms you have now

UnoptimizedListings

MISTAKE 7 IGNORING AMAZONS MARKETINGPOTENTIAL

Amazon can be a major channel for digital marketing You may be getting

a lot of sales just the way you are but if you havent tried any of the other

tools that Amazon has to offer then consider it a missed opportunity

The issueThe issue When it comes to e-commerce the product listing and storefront

are not your only avenues to increase visibility Competition is plentiful in a

marketplace like this so you need to define your brand and product

The solutionThe solution Check into Amazon sponsored product options and various

Amazon marketing forums to see what other tools fit your brand Even if you

are doing well increasing your visibility can multiply your success ten-fold

Not Maximizing Your Sales

Need Some FBAHelp

Fulfillment by Amazon (FBA) can greatly improveyour sales volume and brand exposure If you arean FBA seller we provide targeted promotionallaunch services to help you take advantage of

Amazons massive trafficskyrocketing your productto the top of the best sellers list

From optimizing your listing and productphotography to product review acquisition toincreasing your customer feedback score BSR

Marketing provides a 360-degree suite of launchservices

Have multiple products or want to learn more VisitBSR Marketing to get in touch with us for a

Free Evaluation of Your Marketing Performance

Lets Get Started

MISTAKE 4 LOSING TRACK OF ODR

Amazon monitors a metric for marketplace performance negative

feedback A-to-z Guarantee claims and chargebacks It is called the ODR

or Order Defect Rate It is best to hit an ODR of 1 or less This is why you

should monitor it so closely Out of sight out of mind If you dont check it

regularly it could easily slip over the mark

The issueThe issue Higher ODR can damage your presence as a strong seller

Accounts with a higher ODR may even be at risk for suspension or

termination Amazon could possibly withhold payments in order to process

potential refunds Letting this number slip will also result in the loss of the

coveted ldquoBuy Box position for your product

The solutionThe solution Review your Amazon Seller Dashboard and analyze your

performance Catch issues early and try to identify any recurring issues

Order Defect Rate

MISTAKE 5 NOT TRACKINGPERFORMANCE

Sellers can get very busy Youre managing a

company products shipping and marketing

too But dont forget to check in and see how

youre doing Holding yourself accountable for

performance gives you the perspective to make

better business decisions and develop sales

strategy

The issueThe issue You have enough to keep track of as it

is so missing the opportunity to identify potential

issues and areas for improvement will just give

you more of a headache Making this mistake

leaves no room for brand development or

growth

The solutionThe solution Check out 3rd party software such

as seller labs or channel adviser to check the

numbers look at the data and fully understand

your position as a seller This allows you to

develop strategies and business plans to

progress your performance

Not TrackingPerformance

MISTAKE 6 MISSING OUT ON SEO

If you have a popular product that just isnt

getting the clicks it deserves then there has to

be an issue with your search terms In order to

receive the clicks the product info needs to

make good use of relevant phrases and

keywords If this isnt done customers wont find

your product wont find your store and cant

make purchases with you

The issueThe issue A lack of optimization and relevant

keywords and phrases will cause a drop in sales

even for more popular high-demand items

The solutionThe solution Take the time to research high

demand phrases and terms relating to your

product This will increase the visibility of your

product and page Just think about things from

the customer perspective What would you type

in if you wanted to find a product like yours If

you have already done this and the results are

still slim try rethinking the terms you have now

UnoptimizedListings

MISTAKE 7 IGNORING AMAZONS MARKETINGPOTENTIAL

Amazon can be a major channel for digital marketing You may be getting

a lot of sales just the way you are but if you havent tried any of the other

tools that Amazon has to offer then consider it a missed opportunity

The issueThe issue When it comes to e-commerce the product listing and storefront

are not your only avenues to increase visibility Competition is plentiful in a

marketplace like this so you need to define your brand and product

The solutionThe solution Check into Amazon sponsored product options and various

Amazon marketing forums to see what other tools fit your brand Even if you

are doing well increasing your visibility can multiply your success ten-fold

Not Maximizing Your Sales

Need Some FBAHelp

Fulfillment by Amazon (FBA) can greatly improveyour sales volume and brand exposure If you arean FBA seller we provide targeted promotionallaunch services to help you take advantage of

Amazons massive trafficskyrocketing your productto the top of the best sellers list

From optimizing your listing and productphotography to product review acquisition toincreasing your customer feedback score BSR

Marketing provides a 360-degree suite of launchservices

Have multiple products or want to learn more VisitBSR Marketing to get in touch with us for a

Free Evaluation of Your Marketing Performance

Lets Get Started

MISTAKE 5 NOT TRACKINGPERFORMANCE

Sellers can get very busy Youre managing a

company products shipping and marketing

too But dont forget to check in and see how

youre doing Holding yourself accountable for

performance gives you the perspective to make

better business decisions and develop sales

strategy

The issueThe issue You have enough to keep track of as it

is so missing the opportunity to identify potential

issues and areas for improvement will just give

you more of a headache Making this mistake

leaves no room for brand development or

growth

The solutionThe solution Check out 3rd party software such

as seller labs or channel adviser to check the

numbers look at the data and fully understand

your position as a seller This allows you to

develop strategies and business plans to

progress your performance

Not TrackingPerformance

MISTAKE 6 MISSING OUT ON SEO

If you have a popular product that just isnt

getting the clicks it deserves then there has to

be an issue with your search terms In order to

receive the clicks the product info needs to

make good use of relevant phrases and

keywords If this isnt done customers wont find

your product wont find your store and cant

make purchases with you

The issueThe issue A lack of optimization and relevant

keywords and phrases will cause a drop in sales

even for more popular high-demand items

The solutionThe solution Take the time to research high

demand phrases and terms relating to your

product This will increase the visibility of your

product and page Just think about things from

the customer perspective What would you type

in if you wanted to find a product like yours If

you have already done this and the results are

still slim try rethinking the terms you have now

UnoptimizedListings

MISTAKE 7 IGNORING AMAZONS MARKETINGPOTENTIAL

Amazon can be a major channel for digital marketing You may be getting

a lot of sales just the way you are but if you havent tried any of the other

tools that Amazon has to offer then consider it a missed opportunity

The issueThe issue When it comes to e-commerce the product listing and storefront

are not your only avenues to increase visibility Competition is plentiful in a

marketplace like this so you need to define your brand and product

The solutionThe solution Check into Amazon sponsored product options and various

Amazon marketing forums to see what other tools fit your brand Even if you

are doing well increasing your visibility can multiply your success ten-fold

Not Maximizing Your Sales

Need Some FBAHelp

Fulfillment by Amazon (FBA) can greatly improveyour sales volume and brand exposure If you arean FBA seller we provide targeted promotionallaunch services to help you take advantage of

Amazons massive trafficskyrocketing your productto the top of the best sellers list

From optimizing your listing and productphotography to product review acquisition toincreasing your customer feedback score BSR

Marketing provides a 360-degree suite of launchservices

Have multiple products or want to learn more VisitBSR Marketing to get in touch with us for a

Free Evaluation of Your Marketing Performance

Lets Get Started

MISTAKE 6 MISSING OUT ON SEO

If you have a popular product that just isnt

getting the clicks it deserves then there has to

be an issue with your search terms In order to

receive the clicks the product info needs to

make good use of relevant phrases and

keywords If this isnt done customers wont find

your product wont find your store and cant

make purchases with you

The issueThe issue A lack of optimization and relevant

keywords and phrases will cause a drop in sales

even for more popular high-demand items

The solutionThe solution Take the time to research high

demand phrases and terms relating to your

product This will increase the visibility of your

product and page Just think about things from

the customer perspective What would you type

in if you wanted to find a product like yours If

you have already done this and the results are

still slim try rethinking the terms you have now

UnoptimizedListings

MISTAKE 7 IGNORING AMAZONS MARKETINGPOTENTIAL

Amazon can be a major channel for digital marketing You may be getting

a lot of sales just the way you are but if you havent tried any of the other

tools that Amazon has to offer then consider it a missed opportunity

The issueThe issue When it comes to e-commerce the product listing and storefront

are not your only avenues to increase visibility Competition is plentiful in a

marketplace like this so you need to define your brand and product

The solutionThe solution Check into Amazon sponsored product options and various

Amazon marketing forums to see what other tools fit your brand Even if you

are doing well increasing your visibility can multiply your success ten-fold

Not Maximizing Your Sales

Need Some FBAHelp

Fulfillment by Amazon (FBA) can greatly improveyour sales volume and brand exposure If you arean FBA seller we provide targeted promotionallaunch services to help you take advantage of

Amazons massive trafficskyrocketing your productto the top of the best sellers list

From optimizing your listing and productphotography to product review acquisition toincreasing your customer feedback score BSR

Marketing provides a 360-degree suite of launchservices

Have multiple products or want to learn more VisitBSR Marketing to get in touch with us for a

Free Evaluation of Your Marketing Performance

Lets Get Started

MISTAKE 7 IGNORING AMAZONS MARKETINGPOTENTIAL

Amazon can be a major channel for digital marketing You may be getting

a lot of sales just the way you are but if you havent tried any of the other

tools that Amazon has to offer then consider it a missed opportunity

The issueThe issue When it comes to e-commerce the product listing and storefront

are not your only avenues to increase visibility Competition is plentiful in a

marketplace like this so you need to define your brand and product

The solutionThe solution Check into Amazon sponsored product options and various

Amazon marketing forums to see what other tools fit your brand Even if you

are doing well increasing your visibility can multiply your success ten-fold

Not Maximizing Your Sales

Need Some FBAHelp

Fulfillment by Amazon (FBA) can greatly improveyour sales volume and brand exposure If you arean FBA seller we provide targeted promotionallaunch services to help you take advantage of

Amazons massive trafficskyrocketing your productto the top of the best sellers list

From optimizing your listing and productphotography to product review acquisition toincreasing your customer feedback score BSR

Marketing provides a 360-degree suite of launchservices

Have multiple products or want to learn more VisitBSR Marketing to get in touch with us for a

Free Evaluation of Your Marketing Performance

Lets Get Started

Need Some FBAHelp

Fulfillment by Amazon (FBA) can greatly improveyour sales volume and brand exposure If you arean FBA seller we provide targeted promotionallaunch services to help you take advantage of

Amazons massive trafficskyrocketing your productto the top of the best sellers list

From optimizing your listing and productphotography to product review acquisition toincreasing your customer feedback score BSR

Marketing provides a 360-degree suite of launchservices

Have multiple products or want to learn more VisitBSR Marketing to get in touch with us for a

Free Evaluation of Your Marketing Performance

Lets Get Started