7 deadly game insights: webinar slides july 2015
TRANSCRIPT
©deltaDNA Ltd.
©deltaDNA Ltd.
Today’s speaker
Mark RobinsonCEO & co-founder deltaDNA
@delta_DNA
/company/deltaDNA
/deltaDNA
©deltaDNA Ltd. 3
Threshold of game engagement
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Key player behaviors
4
NOT ALL PLAYERSARE THE SAME
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DeltaDNA platform
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Behind the insights
deltaDNA is powered by HP Vertica
5x-1000x faster
10x-30x more data stored
Infinitely scalable
Open architecture
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DeltaDNA in action
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…what you need to know
7 Deadly Game Insights
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Players who pay later, pay more
Premium daily rewards
Slow content/DLC locking
Good game mechanics are:
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Just converting players to spenders is not enough
Need to plan past the first transaction - build for an IAP ‘loop’
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Social conversion is hard, but later is better
Push social as a way to secure progress / movebetween platforms
Reward for connecting, delay invite push till later
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Night-time players come back
Concentrate live events and time-based rewards for the evenings
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Night-time players pay
Aggressive offers in the evenings
18% increase
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The day of the week impacts retention
Plan User Acquisition for when engaged players are most likely to play
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PC users convert best to payers
Cross-platform is the future, in Unity or others it is easy to release across multiple platforms
Even for obvious mobile games we see strong conversion numbers on PC
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Treat your players like people not ATMs
You have novices and experts in your game.Treat them differently
Make decisions from data – reduce guesswork
Know your players and you will create successful games
7 deadly insights: Summary
