7 easy ways to boost holiday sales with digital signage
Post on 14-Jul-2015
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7 Easy Ways to Boost Holiday Sales With Digital Signage
The passing holiday sales season is crucially important for retailers as they set out to nab a percentage
of the population that are out and about to purchase Christmas gifts for their loved ones. In this blog,
we will discuss seven easy ways to boost your holiday sales with digital signage. Offering a wide range of
benefits to businesses, digital signage is easy to implement. Theres no reason not to use it.
#1 Use it to highlight special sales items in order to drive up sales and help clear out inventory
Every season, a retailer is going to have special themed items that they are going to want to highlight.
This is a perfect opportunity to display the items that are going to ensure you get the most profitability
while meeting the demand of your customers. Ensure that these items are strategically set up
throughout your store in order to emphasize them. Digital signage displays that emphasize these items
on sale can mean profits on these items increasing up to 15% on average.
#2 Publicize special deals
You have a better chance at attracting customers with a sale on a seasonal-related item thats in
demand. Ensure that youre offering some form of special deal on something that can pull in customers
and feature this in your digital signage to keep it properly profiled throughout the holiday season.
#3 Promote your loyalty program
While no one likes carrying around a wallet full of cards, its been shown that many will opt-in to a
loyalty program if they see its worth it. By having it on display in your digital signage, one isnt being
pushy about offering their customer a loyalty program but through careful placing and even mixing it in
with a limited-time incentive, it could give customers enough of a reason to sign up in-store without
having to ask them.
#4 Get paid to feature sponsorships from manufacturers and vendors
Strengthen existing business relationships with your manufacturers, vendors, or other business partners
by offering to feature them in your digital signage over the holidays for a discounted rate. If theres a
product or service that you believe has the potential to really capitalize on the holiday season, dont
hesitate to offer a manufacturer a spot in your digital signage.
#5 Use the opportunity to connect with your customers through telling the story of you and your
One needs to look no further than the commercials corporations such as Coke and others put out over
the course of the holiday season. People dont connect with a product necessarily. They connect with
emotions, ideals, and people that cause the viewer to feel something on a human level. Feature your
own story and/or the story of your business to give people a new perspective on your business. This can
be done in a short video or a simple slideshow with pictures that human beings can relate to.
#6 Offer helpful information
Putting up useful information about topical subjects such as the weather, stocks, your own companys
blog feed, or related materials can help engage your customers in a way where they dont necessarily
feel like theyre being sold to. At this point, you want to communicate to the customer in the same way
a friend would. Building a relationship with customers is key to ensuring they return to your business
and digital displays are an excellent way to accomplish this by featuring appropriate content every day
that offers your customers information related to their day.
#7 Advertise a call-to-action to get your client base engaged on social media
Digital signage is an opportunity to advertise your companys Facebook, Twitter, Instagram, or Tumblr
pages. Invite your customers to engage with your business on social media. If you keep up to date on
these platforms, you will more than likely see some customers commenting on your posts and sharing
them with friends.
The weeks that make up the end-of-year holidays are a great time for businesses to attract new
customers. Though every business out there is fighting for the attention of customers, digital signage
can give you a step up on these businesses and help bring more eyes to you. Through the 7 tips
mentioned here, one can capitalize on the opportunity available to them and help further grow their
audience within a matter of a few weeks.
See more at: http://signworld.org/7-easy-ways-to-boost-holiday-sales-with-digital-signage/