CLICKBAIT HEADLINE

The philosophy of clickbait:“Promise everything – deliver nothing”.

See the headline of this presentation?Yes, exactly...

POP-UPS, ADS, PLUGINS

Rule number one of content marketing blog posts: You are not here to give any added value. You are here to sell. Behave accordingly – never allow your readers to enjoy a free moment of reading without bombing them with commercial offers.

REMEMBER: The bigger and more annoying your interference, the better!

LISTS

Lists are the queens of all content currently available online.

RULE OF THUMB: if your post headline doesn’t start with a number, just skip the effort and don’t write it.

CLICHÉ QUOTES

NEVER FORGET: A content marketing blog post without a cliché quote is nota true content marketing blog post!

GREAT EXAMPLE OF A CLICHÉ QUOTE

BANAL ADVICE

Why be creative and innovative when you can copy advice that is availablein hundreds of other articles? It’s the perfect puff for your post’s content!

INFOGRAPHICS

TIP: Make excessive use ofthe words “kick-ass”, “great”, “awesome”. Nothing likegood’old exaggerated superlatives.

EXAMPLES OF GREATBANAL ADVICE

A research by no one shows that 90% of people will believe anything, as long as its presented in the form of a graph.

Insert infographics to make your post sound more reliablethan the piece of nonsense it actually is.

TIP: Don’t forget to write [Infographic] on thepost’s headline. Even people who don’t read your article deserve to know you are smart enough to create graphs.

BUZZ WORDS

Use buzz words to show you are a real pro...Never tell anyone their real meaning.

BUZZ WORDS: WHAT THEY MEAN:

Growthhacking Didn’t they use to call it marketing?A/B testing Just checkin’ if something worksStorytelling Salesmen now think they are HemingwayData-driven Just checkin’ if something works #2

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