7 EXAMPLES OF CALL-TO-ACTION

Best Practices!

2. Use Contrasting Colors

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But make sure it fits with the overall scheme of your website.

UBER

1. Use Actionable Copy

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Help the visitor decide what they should do.

SQUARE

6. Make Your Calls-To-Action Bright And Bold

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Clearly state the value visitors will receive by clicking the button.

TEAMWORK

7. A/B Test

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Make sure to A/B test your CTAs to insure they work for your specific audience.

MINT

3. Keep it Simple

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Don’t clutter your CTA with too much text. Keep it under 5 words.

GOOGLE APPS

5. Suggest Value

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“Good things happen when your stuff lives here.”

DROPBOX

4. Use Clear Messaging

GO PREMIUM

“For a limited time, buy one year of Evernote Premium and get 3 additional months free.”

EVERNOTE

SYNECORE

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