7 facebook trends to grow your business in 2016 - mari smith

© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith

FACEBOOK 2016 TRENDS7 Facebook Trends To Grow Your Business In 2016

Mari SmithFacebook’s Leading Business Development Expert

#fb2016trends

© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 3

FACEBOOK STATS• 1.55 billion people on Facebook each

month– 1 billion people on Facebook each DAY– 88% of users access via MOBILE– Facebook users check 14x a day– Average of 41 minutes per day

• 925+ million people using GROUPS• 50+ million active SMB Facebook Pages

– 2.5 million active advertisers


Declining Reach

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7 Facebook Trends

What the trends mean to you & what action to take!


“He [Mark] has a unique ability to hear what’s not being said.”

~ Sheryl Sandberg


1. VIDEO Views Increase• Native video = most reach

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The Rise of Facebook Video

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Explained In A Single Graph

4B 8B views per day! (Up from 1Bn in 2013)


Facebook VIDEO tips• Eye-catching movement• Profiles & pages support animated GIFs• Profile videos

– Cinemagraphs (Flixel.com)– Boomerang (Instagram app)

• More immersive: 360 video– http://360video.fb.com

• Video tools:– Animoto– Diptic– Adobe Post

http://360video.fb.com/


2. Facebook LIVE for all•Game changer!

–Instant native video–Highest organic reach

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Facebook LIVE• Coming to personal profiles!

– ~10% of iPhone users in the U.S. • Verified Pages

– New!• Previously only via Mentions app

• Subscribe for notifications• Recording = native video


Facebook LIVE tips• Short, compelling title!• Emojis• Regular show

– E.g. ScottMonty.com• Encourage viewers to subscribe• Edit your video afterwards

– Add a CTA– Choose a thumbnail


3. Improved Facebook SEARCH• Search coming to profiles & Pages!

– Long overdue feature!– Ensure your posts use proper keywords– Use Facebook NOTES?

• Launch of ‘Search FYI’• PLUS, new directories:

– Professional services• facebook.com/services

– Places• facebook.com/places


New local business directories!• PLUS, new Facebook directories:

– Professional services• facebook.com/services

– Places• facebook.com/places

• Search for your business– Double check your listing


4. F-COMMERCE + M-COMMERCE


Facebook will become nearly entirely MOBILE

• In Q3 2015, 78% of Facebook’s $4.3 billion ad revenue worldwide came from MOBILE

• In Q3 2015, 727M of Facebook’s 1.55Bn MAUs were MOBILE-only– 47% of users have never used desktop– During same period in 2014, was 34%– (Emarketer)


M-Commerce

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The Thumb Is In Charge


5. More Content Publishing on Facebook

• Instant Articles!– Load time = 10x faster– Keep users on site longer– https://instantarticles.fb.com/

• Is it for you?– Increased viewers and and sales?– vs. loss of traffic to your own site

https://instantarticles.fb.com/

https://instantarticles.fb.com/


6. Facebook GROUPS

• Increase in private communities– People don’t want bosses, competitors,

peers seeing what they post• “We’ve seen a huge decline in comments, but we’ve seen a huge

increase in our Facebook Groups. That place is mass chaos. It’s insanity, and it’s lots of fun.” Gini Dietrich, Spin Sucks

• For Sale groups!


7. MESSENGER for Business

• messenger.com/business

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Facebook Messages• New tools for Pages

– Response time• Set your own

– Instant Replies - automatic• For first time messages

– Away messages - automatic• Let people know when to expect a response

– Redesigned Inbox• Public information

– New Activity tab• Better manage comments


“M” Digital Assistant

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Instagram Ads

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“Our goal is to reach a point

where ads are as relevant and

timely as the content your

friends share with you.”

~Mark Zuckerberg

Photo credit: bkmag


Virtual Reality


7 Trends: Summary1. More VIDEO views2. Facebook LIVE for all3. Improved SEARCH4. Increased MOBILE 5. More Content PUBLISHING6. Private Communities in GROUPS7. MESSENGER for Business

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Facebook Boost Your Business


Biggest SMB Challenges?

– How to create CONTENT?– How to KEEP UP?– Where to FOCUS?– What to DELEGATE?– Organic vs. PAID?– How to measure ROI?


2016 Blast-Off Your Business Special Offer

www.signup.marismith.com/fbbb

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Fast Action BONUSES1. My 2016 Instant Social Media Content Planning

Calendar2. Master Checklist for Profitable Webinars3. Step-by-step Email List Building Master Plan 4. Mari’s Top Ten Time-Saving Social Media Tools5. Mari’s Top Ten Facebook Money-Generating

TechniquesGo to: http://signup.marismith.com/fbbb/

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