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4) YOUR CLINICAL STAFF

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Page 1: 7 Figure Counseling Practice 3 of 3

4) YOUR CLINICAL STAFF

Page 2: 7 Figure Counseling Practice 3 of 3

5) GIVING BACK

Page 3: 7 Figure Counseling Practice 3 of 3

5) GIVING BACK

5) GIVING BACK

Page 4: 7 Figure Counseling Practice 3 of 3

5) GIVING BACK

Page 5: 7 Figure Counseling Practice 3 of 3

6) ADVERTISING

Page 6: 7 Figure Counseling Practice 3 of 3

10 BIGGEST MARKETING MISTAKES

Page 7: 7 Figure Counseling Practice 3 of 3

BIG BLIND SWING

Page 8: 7 Figure Counseling Practice 3 of 3

NO TRACKING

Page 9: 7 Figure Counseling Practice 3 of 3

“Only half of my advertising is working.”

Page 10: 7 Figure Counseling Practice 3 of 3

“The problem is I don’t know which half!”

Page 11: 7 Figure Counseling Practice 3 of 3

AWFUL SOCIAL MEDIA

Page 12: 7 Figure Counseling Practice 3 of 3

BAD HEADSHOT

Page 13: 7 Figure Counseling Practice 3 of 3
Page 14: 7 Figure Counseling Practice 3 of 3
Page 15: 7 Figure Counseling Practice 3 of 3
Page 16: 7 Figure Counseling Practice 3 of 3
Page 17: 7 Figure Counseling Practice 3 of 3
Page 18: 7 Figure Counseling Practice 3 of 3

TECHNICAL BIO

Page 19: 7 Figure Counseling Practice 3 of 3

SPAMMING

Page 20: 7 Figure Counseling Practice 3 of 3

GUEST BLOGGING

Page 21: 7 Figure Counseling Practice 3 of 3

BAD WEBSITE

Page 22: 7 Figure Counseling Practice 3 of 3

BAD WEBSITE“Counseling for individuels, couples, and Families” 

Page 23: 7 Figure Counseling Practice 3 of 3

DINGY OFFICE

Page 24: 7 Figure Counseling Practice 3 of 3

DINGY OFFICE“You can tell whether a business cares about its customers by how nice the

bathrooms are.”

Page 25: 7 Figure Counseling Practice 3 of 3

DINGY OFFICE“You can tell whether a business cares about its customers by how nice the

bathrooms are.” How are your bathrooms?

How are your waiting rooms?

Page 26: 7 Figure Counseling Practice 3 of 3

NO ADVERTISING AT ALL

Page 27: 7 Figure Counseling Practice 3 of 3

I’M ABOUT TO BLOW YOUR MIND

Page 28: 7 Figure Counseling Practice 3 of 3

EVERYTHING IS MARKETING

Page 29: 7 Figure Counseling Practice 3 of 3

THE FINAL 10%

Page 30: 7 Figure Counseling Practice 3 of 3
Page 31: 7 Figure Counseling Practice 3 of 3

HOW’S IT POSSIBLE?

Page 32: 7 Figure Counseling Practice 3 of 3

THE LAST 10% IS THE HARDEST

Page 33: 7 Figure Counseling Practice 3 of 3

ODYSSEUS

Page 34: 7 Figure Counseling Practice 3 of 3

WHAT’S YOUR 10%?

Page 35: 7 Figure Counseling Practice 3 of 3

ARE YOU QUITTING AT 90%?

Page 36: 7 Figure Counseling Practice 3 of 3

ARE YOU QUITTING AT 90%?

“Clients don’t need wi-fi in the waiting room”

Page 37: 7 Figure Counseling Practice 3 of 3

ARE YOU QUITTING AT 90%?

“Clients don’t need wi-fi in the waiting room”“We don’t answer the phone, but most clients will

leave a message”

Page 38: 7 Figure Counseling Practice 3 of 3

ARE YOU QUITTING AT 90%?

“Clients don’t need wi-fi in the waiting room”“We don’t answer the phone, but most clients will

leave a message”“My notes are for me. My records don’t need to be

great.”

Page 39: 7 Figure Counseling Practice 3 of 3

ARE YOU QUITTING AT 90%?

“Clients don’t need wi-fi in the waiting room”“We don’t answer the phone, but most clients will

leave a message”“My notes are for me. My records don’t need to be

great.”“I don’t want to accept credit cards. Clients can

write a check”

Page 40: 7 Figure Counseling Practice 3 of 3

ARE YOU QUITTING AT 90%?

“Clients don’t need wi-fi in the waiting room”“We don’t answer the phone, but most clients will

leave a message”“My notes are for me. My records don’t need to be

great.”“I don’t want to accept credit cards. Clients can

write a check”“That old armchair was my great aunts. I don’t

have time to refurbish it”

Page 41: 7 Figure Counseling Practice 3 of 3

ARE YOU QUITTING AT 90%?

“Clients don’t need wi-fi in the waiting room”“We don’t answer the phone, but most clients will

leave a message”“My notes are for me. My records don’t need to be

great.”“I don’t want to accept credit cards. Clients can

write a check”“That old armchair was my great aunts. I don’t

have time to refurbish it”“I haven’t dug into new research in years. The

most important thing is the relationships with my clients”

Page 42: 7 Figure Counseling Practice 3 of 3

OBSESSION

Page 43: 7 Figure Counseling Practice 3 of 3

BE 10% OBSESSED

Page 44: 7 Figure Counseling Practice 3 of 3

SPACE

Page 45: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organized

Page 46: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Page 47: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell better

Page 48: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Page 49: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simpler

Page 50: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hours

Page 51: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

Page 52: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICAL

Page 53: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

training

Page 54: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

trainingProfessional development

program

Page 55: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

trainingProfessional development

programMeasure treatment

outcomes

Page 56: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

trainingProfessional development

programMeasure treatment

outcomes

VALUE

Page 57: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

trainingProfessional development

programMeasure treatment

outcomes

VALUEMore value to clients

Page 58: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

trainingProfessional development

programMeasure treatment

outcomes

VALUEMore value to clients

1st/10th appointment gifts

Page 59: 7 Figure Counseling Practice 3 of 3

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

trainingProfessional development

programMeasure treatment

outcomes

VALUEMore value to clients

1st/10th appointment giftsMost desirable place

Page 60: 7 Figure Counseling Practice 3 of 3

10% IS 100%

Page 61: 7 Figure Counseling Practice 3 of 3

THE END


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