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    prma Leza grew up in a family

    of migrant workers who picked

    strawberriesin California,cherries

    in Michigan, potatoes in Alabama and

    cotton in Texas. Norma 's father, sensing

    her potential, hoped she would remain

    in school, go to college and become a

    teacher. Instead, Norma dropped out

    in the tenth grade. My eighth-grade

    teacher wrote the names of the children

    of migrant workers on the board as

    part of the vocational school track, not

    the college track, Nor ma rem emb ers.

      I thought that m eant I could never go

    to college. I didn't thin k I had any other

    future than to work in the fields.

    She married another migrant worker

    and worked by his side. However, she

    kept recalling to her father's dream for

    her. Finally, she acted on those hopes

    by seeking work at a public school

    system in Aldine, Texas. Witho ut a high

    school diploma the only job she could

    get was that of custodian at an elemen-

    tary school. While there she returned

    to schoo l, receiving a GED. She became

    a teacher's assistant and took college

    courses in the evenings. She earned

    a bachelor's degree and two master's

    degrees, became a teacher, an assistant

    principal, and, most recently, a prin-

    cipal. Today, Norma is a positive role

    model for potential school drop-outs.

      After they hear my story they usually

    go back to classes, she

     says.

      I tell them ,

    'You are the one w ho is going to have to

    tur n your life arou nd.' She motivates

    others , saying: Go back to school. If

    you are in a rut, you can get the skills

    to get ou t. People say they can't because

    they have children — well, I had ch

    dren too. People say they can't becau

    they don't have any money — wel

    worked during the day so I could go

    school at night, and I paid every pen

    mys lf

    no loans. If y u want someth

    badly enough, you have to make sac

    fices, not excuses.

    No rma Leza is a leader. She is able

    establish goals and then take the ste

    necessary to achieve those objectiv

    Whether one is a business leader

    student leader, military leader or c

    porate leader, there are qualities wh

    are common to all who lead. Here

    seven habits of highly effective leade

    These are characteristics that anyo

    can access, tap into , and use in order

    lead as well as to live a mo re produ cti

    satisfying life.

      8 Diversity Employers Magazine

      I

     DiversityEmptoyers com 

    Winter 2 11

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    T he I P H abi ts o f H ighly fifective L eaders

    Highly ef fect ive

    leaders are h ighly

    op t i mi s t i c

    Rather than think the world is out

    to get them, they think the world is out

    to give them. Consider the philosophy

    of Stan Dale, founder of the Human

    Awareness Institute and author of

      F a n -

    tasies Can Set You Free

    "I 've always been

    the opposite of a paranoid. I operate as

    if everyone is part of a plot to enhance

    my well-being." Highly effective leaders

    always accentuate the positive. They

    understand the wisdom of Napoleon

    Hill's observation, "Every negative

    event contains within it the seed of an

    equal or greater benefit." Highly effec-

    tive leaders always accentuate the p osi-

    tive. In his book. Secrets

      of

      losing

      th e

    Sale Zig Ziglar shares how a positive

    approach can overcome resistance and

    objection when a potential customer

    says,

      "It costs too much." Ziglar's re-

    sponse: "The price is high. I don 't thin k

    there's any question about the price

    being high, Mr. Prospect, but when you

    add the benefits of quality, subtract the

    disappointments of cheapness, multi-

    ply the pleasure of buying something

    good, and divide the cost over a period

    of time, the arithmetic comes out in

    your favor...If it costs you a hundred

    dollars but does you a thousa nd dollars

    worth of good, then by any yardstick

    you've bought a bargain, haven't you?"

    Highly ef fect ive

    leaders are

    resourcefu l

    When problems emerge, they re-

    spond with creative solutions. Mickey

    Mouse began his life as a silent cartoo n

    character. But by the time Walt Dis-

    ney finished creating the first Mickey

    Mouse movies — all silent — sound

    had become so popular that no one

    wanted to buy his silent Mickey Mouse

    cartoon. Walt, who was completely

    broke, told his brother and partner,

    Roy, "Do n't worry. I'll just ad d sound."

    Using his own, cost-free voice, Disney

    transformed the silent Mickey into a

    talking mouse known and loved all

    around the world. Consider also the

    resourceful approach taken by Harvey

    Mackay, CEO of the Mackay Envelope

    Corporation. In 1980 he took one of

    his best customers to Lake Placid for

    the W inter O lympics. They specifically

    went to see the hockey finals between

    the Soviet Union and the United States,

    which was one of the main events of

    H ig h l y e f f e c t iv e le a d e r s

    l i v e   b y  th e w i s d o m o f t h e

    J a p a n e s e p r o v e r h :

      F a l l d o w n s e v e n t i m e s ,

    g e t u p e i g h t t im e s .

    that O lympics. Mackay paid "a  fortune"

    for what he was assured were excellent

    seats.

     When he and his customer got to

    them, "We were behind an obstruction

    and so high up you could get a nose-

    bleed. The customer was unhappy; I

    was emb arrassed. Even though it wasn't

    my fault, did

     I

     let him sit there bro odin g

    abo ut the m iserable time he was having

    in my company? No " Mackay went

    to the main floor seating, spotted two

    high-school students, and asked them

    whethe r they were interested in switch-

    ing seats for $100 — a sizeable sum for

    high-schoo lers in 1980. "They tho ugh t

    1 was nuts, sm iled, said yes. They w ere

    happy. I was happy. My customer was

    happy. And the United States won the

    game."

    Highly e f fect ive

    leaders are very

    persistent

    They live by the wisdom of this Jap-

    anese proverb: "Fall down seven times.

    get up eight

     times."

     When they receiv

    resounding "No " they see it merely

    one word on their path to a resou

    ing "Yes " Today, Michè le Ho sk

    owns a syrup manufacturing compa

    However, she was never supposed

    know the recipe for the unique sy

    which her great-great-grandmoth

    America Washington, a former sla

    created. Her family tradition called

    the secret recipe to be handed down

    the third daughter in each generati

    Hoskins was the only daugh ter. She h

    to beg and plead for eight years bef

    her mother finally gave her the reci

    "I thought the syrup would be a go

    product to market. The only thing la

    ing was capital," she says.

    Even though she had three you

    daughters and was going through a

    vorce, she quit her job, sold her con

    car, furniture and some jewelry to ra

    $150,000 to start the business. "M

    family thou ght I had lost my min d. B

    I knew it was going to work." Develo

    ing several flavors, she negotiated co

    tracts with two major grocery chains

    Chicago but was still struggling. Th

    she heard about racial discriminat

    issues that a large restaurant chain w

    having. Realizing the company w

    looking to address a diversity initiati

    she began calling the restaurant he

    quarters every Monday at 10:30 a

    Week after week, her calls were refus

    and voice messages weren't return

    Nevertheless she continued call

    every Monday at 10:30 for two yea

    Her persistence paid off as the rest

    rant awarded M ichele's Eoods an ini

    contract worth several million dolla

    Highly e f fect ive

    leaders lead w i th

    grea t i n tegr i ty

    "Honesty is the cornerstone of

    success, without which confidence a

    ability to perform shall cease to exi

    said Mary Kay Ashe, founder and C

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    of M ary Kay Cosm etics. The best lead-

    ers treat people and organizations they

    way they would like to be treated: with

    honesty, integrity an d truthfulness. Lee

    Iaocca was chairman when Chrysler

    became involved in a scandal involving

    turning back the mileage on executive

    demo-cars. He stood up in front of

    the press the next day admitting that

    Chrysler was wrong and that the be-

    havior was dishonest. W ithin a day, the

    scandal was over.

    Highly effective

    leaders are

    disciplined.

    Peter Drucker is considered the

    founder of mod ern management. A

    CEO invited Drucker to meet with his

    comp any executives and

     recalls:

      He  was

    close to 90 years old then and not in the

    best of health. But from the moment

    Peter arrived, he remained in control

    of our meeting. For five or six hours,

    he bored into me like an auger. What

    so impressed me from that encounter

    was Peter's discipline. No thing w as go-

    ing to interfere with his performance.

    He simply refused to let himself be less

    than brilliant. It was an astounding

    display of the power of will. After tha t,

    whenever I caught myself operating at

    less than 100%, I would think , 'You've

    got to get your game together. Peter

    Drucker m anaged to do it when he was

    close to 90 — you're not even 60. '

    Another example of a leader with

    fierce discipline is figure skater Michelle

    Kwan. The Olympic silver medalist who

    has fans all over the w orld says,  If  had

    o choose one quality that has been key

    to my success, I'd have to say focus. I

    hink to  myself 'What's important?

    h at do I need to do to reach my goals?

    Am I still having fun?' Before a perfor-

    mance, I focus only on what I have to

    do on the ice, despite what's going on

    around me. Afterward, I focus on how

    I skated and whether I did my best, re-

    gardless of wh ether I won or lost. If I've

    done my best, I don't regret anything.

    Because of that I feel like a winner,

    whether I am on top or not. The point:

    Highly effective leaders are like Peter

    Drucker and Michelle Kwan. They are

    self-motivated and self-disciplined.

    Highly effective

    leaders are good

    at tim e

    m anagem ent.

    Time is a precious commodity.

    Strong leaders respect time - their own

    time and the time of

     others.

     They don't

    allow it to be misused and abused. O ne

    man, David, explains what happened

    after he became chief operating officer

    of a technology firm: When I first

    joined the company, I told my depart-

    Tim e  is a

     precious

     com m odity.

    Strong leaders respect tim e -

    their

     ow n

      tim e

     and

      the tim e

    o f

     o thers.

      hey don t allow it to

    be misused and abused.

    ment heads that I expected our twice

    weekly meetings to last no longer than

    thirty minutes tops. They all nodded

    and promptly dismissed the idea. De-

    partment tradition had established that

    two-hour meetings were the norm.

    At his first early morning meeting,

    David took off his watch in a grand

    gesture, placing it on the table, hoping

    it would convey his earlier message of

    a 30 minu te me eting . After twenty-five

    minutes had passed, I told my group

    that the m eeting needed to end in five

    minutes. Five minutes later, I gathered

    my papers, smiled broadly an d said the

    meeting was over, wished th em a good

    mo rning and walked out. He left be-

    hind a slightly stun ned, bewildered an d

    embarrassed group of managers. As he

    left, he reminded the m: Thirty min -

    utes is plenty of time to do everything

    that's important. It just doesn't allow

    much time to waste. Let's be prepared

    and stay focused the next time. The

    following day he sent a short e-mail

    restating his position , I respect you

    and yo ur time . Both are too valuable to

    spend in meandering discussions. Let's

    have an agenda and stay focused. Their

    next meeting ended satisfactorily after

    27 minutes.

    Highly effective

    leaders ask,

    ask,  ask.

    Percy Ross, a self-made millionaire

    and ph ilanth rop ist says, You've got to

    ask.  Asking is, in my opin ion, the world's

    most powerful and neglected secret to

    success and happiness. Wh en M artin

    Edelston was setting up a company

    to publish newsletters and books, he

    expressed frustration to Peter Drucker

    that his company meetings were boring

    and unproductive. Drucker advised:

      Ask everyone for two suggestions

    on how to make the company more

    productive. As simple as it sound ed,

    Edelston h ad no t previously considered

    asking for ideas from employees. I did

    just that and the suggestions came in

    faster than I could write them down.

    Even though staff members have been

    offering their ideas for years and years,

    I continue to be amazed at the quality,

    quantity and originality of the sugges-

    tions,

    he says today.

    Today, there is a shortage of highly

    effective leaders. People and organiza-

    tions are constantly searching for them .

    Tho ugh you may feel you have

     flaws

     and

    shortcomings, override those concerns.

    Tap into your leadership potential and

    lead with a magnanimous spirit and a

    broad vision. •

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