7. introduction of malaysia pavilion

www.matrade.gov.my Malaysia External Trade Development Corporation | 1

Italy, Milan 1st May to 31st October 2015

MALAYSIAN PAVILLION EXPO MILAN 2015

2

CONCEPT

Towards a sustainable food ecosystem.

Highlighting sustainability and inclusiveness under ETP in agriculture, palm oil, rubber, tourism and business services

Focusing on dynamism between economic development and environmental preservation.

Passion for life, energizing the world.

3

CONCEPT The seed symbolizes Malaysia’s humble beginning as an agriculture and commodity based nation to an industrialized, and vibrant economy focusing on high value added manufacturing activities and services.

4

CONCEPT

SEED 1 Our Home: Now and the future

SEED 2 Haven of Biodiversity

SEED 3 Seeds of Change

SEED 4 Culture and Heritage

Designed by: Hijjas Kasturi Associates – a company with nearly 40 years in experience in architectural design. Notable projects include Putrajaya Convention Center, Menara Telekom, Financial Services Resource Center any several others.

Made out of : Glue Laminated Timber by Woodsfield Glulam Manufacturing Sdn Bhd - the first local company introducing Glulam technology into Malaysia since year 2009. Glulam is one of the most versatile and environmentally friendly building material.

5

SEED 1

SEED 1 : OUR HOME: NOW AND THE FUTURE

The story of Malaysia as a progressive nation, a country pursuing its developmental goals in a sustainable and environmentally conscious manner.

6

SEED 1

• Designed to immerse visitors with scenery, sounds and experiences of Malaysia via projection spanning the entire inner seed. • The content and system integration done entirely by Malaysian firms. ii

7

SEED 2

SEED 2 : HAVEN OF BIODIVERSITY

Showcase Malaysia’s world famous rainforest, the pride of country’s thriving ecosystem. In here, visitors will learn about Malaysia’s dedication to conserve the ecosystem for future generations even as the country progresses towards industrialisation.

8

SEED 2

To promote conservation of flora and fauna, showcasing replicas of our prized rainforest and CGI-rendered animals.

9

SEED 2

Within the same seed a Motion Triggered LED Screen would be placed before the exit to Seed 3 where a screen would come alive in the presence of visitors.

At the end of the Seed, a giant Tualang Tree replica stands right before the exit to Seed 3, to awe visitors on the sheer size of real Tualang Trees found in the Malaysian Rainforest.

10

SEED 3

SEED 3 : SEEDS OF CHANGE

The journey moves into another phase where visitors will be able to witness the real story of Malaysia’s economic development policies, technological advancement and intelligent innovations for future sustainable growth particularly in agro-based and food-related industries. In addition to exhibits of innovative Malaysian products and services, business events will be held at the Pavilion for the benefit of business visitors.

11

SEED 3 - RUBBER

An animated Rubber Jingle wall highlighting Rubber’s role in day to

day life.

Selected high value added products which are made from rubber Animated wall showing

rubber tappers at work.

12

SEED 3 - FIREFLIES Fireflies are a reliable indicator of environmental health as it would only thrive in environments which are rich in natural

organic matter such as mangroves.

13

SEED 3 - FIREFLIES Fireflies reacts to and surrounds visitors

Floor includes animated fish and causes ripples as visitors walk through it

14

SEED 3

15

SEED 3 – PALM OIL

Highlights on Benefit of Malaysian Palm Oil

Palm Oil Tree Replica

Featuring products by : Sime Darby, Cargill Palm Product, Kwantas Oil Sdn Bhd and over 30 other companies.

Panel providing information on : 1. Overview of Palm Oil Industry

in Malaysia 2. Food-related Palm Oil

Derivatives 3. Non-food related Palm Oil

Derivatives

16

SEED 3 – PALM OIL

17

SEED 3 – PALM OIL

Palm Oil Golden Drops, synchronized to Music

Interactive Panel Providing Facts on Malaysian Palm Oil

Online Competition by Malaysian Palm Oil

Council

18

SEED 3 – HERBS ARBOR

19

SEED 3 – HERBS ARBOR 21 Replicas of the Herbs will be placed in arcylic casings. Products derived from the herb will be displayed right next to it.

Information panels will be placed in the Section to offer visitors additional information on the Herbs and Products.

QR Codes will be placed throughout the Section to allow visitors to get additional information and store it in their phones.

20

SEED 3 – HERBS ARBOR The section features 21 Herbs, providing general information on each of the herbs, as well as its traditional and modern applications. A listing of companies and products derived from the herb is also included in the information panel. The 21 Herbs featured are:

1. Tongkat Ali 2. Misai Kucing 3. Kacip Fatimah 4. Dukung Anak 5. Hempedu Bumi 6. Mas Cotek 7. Pegaga 8. Lempoyang 9. Halia 10. Peria Katak 11. Limau Kasturi 12. Roselle 13. Belalai Gajah

14. Serai Wangi 15. Nilam 16. Limau Purut 17. Senduduk 18. Lidah Buaya 19. Asam Gelugor 20. Gaharu 21. Pokok Bismillah

21

SEED 3

MAKING THE DIFFERENCE SEEDS OF CHANGE

22

SEED 3

Within the same floor, a Hologram will be placed right across the Interactive Screens featuring Malaysian companies within the following areas:

Companies being featured incldues: Eversendai, Teo Ai Khing, WCT, Muhibbah, AJM Planning & Urban Group, Zhang Toi, Jimmy Choo, Strand Aerospace and MY MS.

23

SEED 4

SEED 4 : CULTURE AND HERITAGE

Visitors will be entertained with colours of Malaysia through cultural performances, games and education programmes at the amphitheater. There will also be a selection of Malaysian culinary delights reflecting the vast gastronomic diversity of multi-ethnic cuisines at a dedicated food and beverages area.

24

CONTENT

25

ACTIVITIES CUSTODIAN MONTH / EVENT NAME LOCATION DATE

MAYSpecial Events

Secretariat Official Opening of Malaysian Pavillion Onsite 8th

Secretariat DPM Round Table Meeting with Captains of Industry Offsite 8th

MOTAC Cultural Performance (Opening Ceremony) Onsite 8th

MATRADE MKP - Taste of Malaysia Opening Onsite 8th

Daily Events

Secretariat Best of Creative Malaysia Onsite

MPIC MPOC Online Competition Onsite

Secretariat Sniff and Scent Onsite

Secretariat Take A Break Onsite

Secretariat The Colorful Trishaw of Malaysia Onsite

Secretariat Trick Art Wall Onsite

JUNEEvents of the Month

MOA FAMA Cooking Demonstration Onsite 7 - 13th

MOA FAMA Malaysia Fruits & Products Showcase Onsite 7 - 13th

MOA

Technology Talk : Minimal Processing Technology (Fruit

Promotion) Onsite 7 - 13th

MOSTI Bioshoppe Launching Onsite 8th

MOSTI Malaysia Partnering Day Trade & Investment Mission Offsite 9th

MOA Aquaculture Trade Mission Offsite 9th

Daily Events

Secretariat Batik Canting Onsite






26

ACTIVITIES

CUSTODIAN MONTH / EVENT NAME LOCATION DATE

JULYEvents of the Month

MOTAC Cultural Dance & Music Performance Onsite 1 - 15th

MOTAC Art Workshop & Demonstration Onsite 1 - 31st

MOTAC Handicraft Exhibition Onsite 1 - 31st

MOTAC Malaysia Traditional Orchestra (OTM) Onsite 16 - 31st

MOTAC Musical Performance (Traditional Malay & Ghazal) Onsite 16 - 31st

MOTAC Open House Aidilfitri Onsite 22nd

MOH Demonstration of Malay Massage & Accupuncture Onsite 28 - 30th

MOH Medical Tourism Products Update Offsite 28 - 30th

MOH MHTC Lucky Draw Onsite 28 - 30th

MOH MHTC Media Evening Offsite 28 - 30th

Daily Events






27


AUGUSTEvents of the Month

MATRADE Music Festival Onsite 7 - 9th

Secretariat Merdeka Day Onsite 31st

Daily Events



Secretariat Form The Flag Onsite


Secretariat Sepak Takraw Onsite



State Event (Melaka)

State Government Melaka Roundtable Session with Italian Industry Players Offsite 3rd

State Government

Launching of Malaysia's Merdeka Month & Melaka Food

and Culture Festival Offsite 4th

State Government Seminar on Melaka Tourism Offsite 6th

State Government Melaka Food and Cultural Show Offsite 6 - 8th

State Event (Selangor)

State Government Batik Painting / Kite Making Demonstration Offsite 22 - 24th

State Government Traditional Dance Performance Offsite 22 - 24th

State Government Fashion Show Offsite 22 - 24th

State Government Kelingkan Making Demonstration Offsite 22 - 24th

State Government Traditional Sport Demonstration Offsite 22 - 24th

State Government Selangor Roundtable Session with Industry Players Offsite 25th

28


SEPTEMBERSpecial Events

MOTAC Cultural Performance (Malaysia Day) Onsite TBC

MATRADE Fashion Show During Malaysia Day Onsite TBC

Secretariat Malaysia Day Celebration (Main) Onsite TBC

MATRADE MKP - Taste of Malaysia - Malaysia Day Onsite TBC

MIDA PM Round Table Meeting with Captains of Industry Offsite TBC

Secretariat YAB Prime Minister's Visit Onsite TBC

Events of the Month

MOTAC MOTAC Malaysia Day Celebration Onsite 16th

MOSTI TPM Halalcopoeia Briefing / Presentation / Matching Offsite 21 - 25th

MOSTI TPM Halalcopoeia Promotion Offsite 21 - 25th

MOSTI TPM Halalcopoeia Launching Offsite 22nd

MIDA Business Networking/Cocktail Offsite TBC

State Event (Johor)

State Government Seminar on Johor Investment Offsite 28th

State Government Seminar on Johor Tourism & Biotech Offsite 29th

Daily Events


Secretariat Form The Flag Onsite


Secretariat Sepak Takraw Onsite




29


OCTOBERSpecial Events

Secretariat Pavillion Closing Ceremony Onsite 30 - 31st

Secretariat ASEAN Day Onsite TBC

MOTAC Cultural Performance (ASEAN Day) Onsite TBC

MATRADE MKP - Taste of Malaysia ASEAN Day Onsite TBC

Events of the Month

MPIC Latex Painting Onsite 6 - 10th

MPIC Seminar on Green Tyres & Rubber Products Onsite 7th

HDC

Discussion on Prospects of Halal Bioeconomy in European

Countries Offsite TBC

HDC Halal Roundtable Discussion "Ecosystem & Halalcopoeia" Offsite TBC

MIDA EU-Malaysian Investment Forum Offsite TBC

MIDA Networking Dinner with YB Minister Offsite TBC

MPIC MPIC Cooking Demonstration Onsite TBC

MPIC MPIC Roundtable on Malaysian Timber Industry Onsite TBC

State Event (Sabah)

State Government Seminar on Sabah Bio Industry (Biomass & Biotech) Offsite 8th

Daily Events







30

MALAYSIAN MADE 200 Malaysian Companies, 300 Malaysian products & services

Glue Laminated Timber

Seismic Bearing

Herbal Products Palm Oil Derivatives

Tree Replication Services

System Integration

Products are displayed/showcased in several manner including Pavillion’s exterior, interior, display and exhibits, products or via information panels (content). They may also be featured via QR Codes, website as well as during events and activities.

31

THANK YOU

7. introduction of malaysia pavilion

Documents

future seed

concept seed

haven of biodiversity

seeds of change seed

entire inner seed

business services

malaysian rainforest

presence of visitors