7 keys to a brilliant website
TRANSCRIPT
What Can a Website Do For
You?
“Your website can educate,
persuade, and motivate your
prospects to take action.”
John Jantsch – Author of
Duct Tape Marketing
1. Send the Right Message
• Professional Quality Logo/Header
• Clear Tag Line / Benefit Statement
• Testimonials
• Articles with Great Headlines
• Your Credentials
3. Avoid “Free” Websites
“The price of anything is the amount of
life you exchange for it.”
Henry David Thoreau
Start Small Build as You Grow
The 7 Most Effective Website Formats Include:
• The 1 Page Website
• The Brochure
• The E-Mail Convertor
• The Menu of Services
• The Blog
• The Personal Brand Identity Site
• The Portfolio Website
• The Magazine Style Website
5. Be Accessible
“The Web is fundamentally designed to work for all
people, whatever their hardware, software, language, culture, location,
physical or mental ability.
When the Web meets this goal, it is accessible to people with a diverse range of hearing,
movement, sight, and cognitive ability.”
Sir Timothy Berners-Lee
the inventor of the World
Wide Web
6. Be Found
“There is no passion to be
found playing small - in
settling for a life that is
less than the one you are
capable of living.”
Nelson Mandela
6. Be Found
• Establish Your Target Market
• Understand Search Engine Optimization or Hire an SEO Pro
• Use Social Media & Social Bookmarking
• Fresh and Catchy Content
• Run Strategic Ads
• Use Analytics To See What’s Working