7 keys to becoming a social media hero

Copyright ©2014 Visible Technologies, Inc. All rights reserved.1

7 Keys to Becoming a Social Media Hero

July 22, 2014


Agenda

1. Introduction

• #SocialHero

2. The 7 Ways - Overview

3. Give Me Some Examples

4. Q and A / Wrap Up


Our Panel of Experts

Becca Ramble: Director – Account Management, Visible

Becca runs Visible's account manager practice and has over

5 years of social media analytics experience working with

global customers such as FedEx and Xerox.

Chris King: Account Manager, Visible

Chris has over 4 years of social analytics experience. He

works with Visible clients in the financial services and

consumer packaged goods industries.

Jacob Smith: Account Manager, Visible

Jake has worked for Visible since 2011. He focuses on

Visible clients in the retail, automotive, and technology

industries.


What is a hero?

Definition

he·ro

ˈhi(ə)rō/

Noun

1. a mythological or legendary figure often of divine descent endowed with great strength or ability

2. a person admired for his achievements and noble qualities


7 Ways to Become a Social Media Hero

#1 Strategy

Above All

#2 Lead By Example

#3 Workflow

Integration

#4 Measure

What Matters

#5 Be

Persistent

#6 Adapt & Evolve

#7 Benefit the Individual


Hero Example #1

Global, multi-line insurance provider with a very light social media presence and no social media analytic capabilities one year ago.

Situation Overview

Principles Actions Results

Lead By ExampleDeveloped initial messaging for social media channels.

Social messaging has increased the visibility and brand influence on major channels.

Integrating Into Workflow of Others

Builds monthly reports from Visible Intelligence to educate new business groups on the importance of social.

Each business group is now utilizing social metrics to influence everyday decisions.

Persistence

Met with market research leadership and aligned social analysis with key metrics.

Social metrics are now part of the market research dashboard


Hero Example #2

Global financial service provider with a long history of social media marketing.

Situation Overview


Measure What Matters

Invested time to make sure there was agreement on key metrics. Then looks for insight around these specific metrics.

Analysis is now distributed to all key stakeholders on a monthly basis.

Adapt and EvolveLearned that social sat was driving overall sat. Began analyzing social sentiment around company sites and apps.

Social engagement now part of Customer Support responsibilities.


Hero Example #3

Global logistics company with a good social media presence needed to manage brand perceptions of key influencers and customers during critical shipment times .

Situation Overview


Strategy Above AllInfluencer identification and engagement to partner to share key shipment information

Influencers extend the brand presence to their followers

Consider the Individual’s Needs

Engage Customer Service team for input and experience sharing

Proactively inform to be seen as a key information source.


Audience Q&A


Wrap Up

How to Know Your Are On Track to Being A Social Media Hero

Strategy Above AllCan you quickly recite the overall business strategy of the corporation and the group you are working with?

Lead by ExampleHave you taken the time to create example analysis? Is the work you are doing for yourself a good example for others?

Workflow Integration Do you deliver data/analysis on a regular basis? Do you know how it is used?

Measure What Matters

Do you know how your metrics align with specific corporate and business unit strategies?

Be PersistentYou have a contact strategy (e.g. reaching out at least 3 times) and think like a salesperson.

Adapt and Evolve?You look at everything you are doing on a monthly or quarterly basis and ask, “is there a better way of doing this to reach my goals?”

Consider the Individual

You know what is important to the individuals you work with: How their performance in measured, etc.


Results that Deliver Business Impact

Data You Can Trust Industry Experts

Leading Technology

+Deeper Insights

The Visible Difference


Next Steps

• Have a question or comment about something in this webcast?• Becca Ramble [email protected]• Chris King [email protected]• Jake Smith [email protected]• Rich Miller [email protected]

• To discuss a demo or more information, contact us at [email protected], @visible on Twitter, or “Demo Request“ on our website

• Check www.visibletechnologies.com for recordings of previous webcasts, Intelligence Reports, and more.

• Next webcast – Aug 12th – 6 Ways Market Researches Should Use Social Media Analytics

mailto:[email protected]





http://www.visibletechnologies.com/