7 micro wave

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TABLE OF CONTENTS

Preface

Acknowledgement

Certificate

Declaration by the Candidate1. Introduction2. Line of Objectives3. Research methodology4. Data analysis and interpretation

5. Self designed advertisement Product profile

Script for advertisement

Advertisement of existing brand6. Findings7. Conclusion8. Suggestions9. Limitations

Bibliography

Enclosure

Acknowledgement

I wish to express my deep sense of gratitude to the principal

sir Dr. J.P. N. Pandey head of department Dr. Anand Tiwari and under the


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guidance of Mr. Shailendra Patel Lecturer of Govt. Autonomous girls P.G.

College of excellence of Sagar for providing me with the opportunity of

doing the Project report this report based on

It my privilege to Express my deep regards to

agility member of Govt. Autonomous Girls P.G college of

excellence .which I always found supporting me at times when I was in

trouble .they very supporting & helping with his 1 would not have

completed ,my project report Successfully .

I am also thankful to for their encouragement guider their

callable Suggestion to undertake the study . at last 1 would like to thank my

parents I friend is for this kind of support I suggestion.

DECLARATION


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I declare that Project report entitled self design Copy of

advertisement effectiveness forMicro Waves , work conducted under the

guidance of Mr. Shailendra Patel

To the best of my knowledge the report

does not any work , which has been submitted . for the guard to one

degree .any where.

Under the guidance . Miss. Meeta Jain

Mr. Shailendra Patel B.B.A. IIIrd Sem.

IInd Batch

CERTIFICATE


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The project report titled Self Design Copy of

Advertisement Effectiveness for Murphy Micro Wave in sagar city

prepared by Sonam Thakur B.B.A. (Hons.) 3rd SEM under the guidance of

LecturerMr. Shailendra Patel , Govt. Girls PG College sagar (M.P) is a

satisfaction in respect to comments

Signature of H.O.D.

Signature of supervisor Signature Of Examiner

.

PREFACE


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The student of management year has to undergo

practical training as a part of their academic course. The Self Design Copy

Of Advertisement Effectiveness For Micro Waves is a part of this training

student have the do survey in the market gather information regarding their

respective survey the main purpose of undergoing such . a survey is to know

the customer preferable dealers opinion and analysis this information find

out market .

This report is preferred as the Self Design Copy Of

Advertisement Effectiveness For Micro Waves ,the very was conduct in

sagar city I most the information is taken bibliography suggestion objective

, r. m Conclusion the field survey was conduct with help of questionnaire

in sagar with through internet .

Limitations


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Each and every project reports got certain limitation as

well . It .is very difficult to study every aspect is me anile & their was

always chance of every in it

Some of the limitation of project one

i. The Report had to be complete in a subject area with in a

specified Time limit

ii. Sample size was very small as compared to the population

of sagar city

iii. People did not- give fullresponse & there is bais in some

personal questions

iv. Data received may not be their actual and 1 my have some

variance .

v. Data from the secondary objecting may some errors & their

object has may not rebelent with the present project

INTRODUCTION


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items, such as hot butter and fats, and melted chocolate. Unlike

conventional ovens, microwave ovens usually do not directly brown or

carmelize food, since they rarely attain the necessary temperatures to do

so. Exceptions occur mostly in rare cases where the oven is used to heat

frying-oil and other very oily items (such as bacon), which attain far higher

temperatures than that of boiling water. The low boiling-range temperatures

produced in high-water content foods give microwave ovens a limited role

in professional cooking,[1] since it usually makes them unsuitable for

achievement of culinary effects where the flavors produced by frying,

browning, or baking are needed. However, additional kinds of heat sources

can be added to microwave packaging, or into combination microwave

ovens, to produce these other heating effects, and microwave heating may

cut the overall time to prepare such dishes.

The first commercial microwave oven was developed

by Raytheon afterWorld War II from radar technology developed during the

war. Named the 'Radarange', it was first sold in 1947. Raytheon later

licensed its patents for a home-use microwave oven that was first

introduced by Tappan in 1955, but these units were still too large and

expensive for general home use. The countertop microwave oven was first

introduced in 1967 by theAmana Corporation, which had been acquired in

1965 by Raytheon.
http://en.wikipedia.org/wiki/Ovenhttp://en.wikipedia.org/wiki/Microwave_oven#cite_note-herve-0http://en.wikipedia.org/wiki/Convection_microwavehttp://en.wikipedia.org/wiki/Trivection_ovenhttp://en.wikipedia.org/wiki/Trivection_ovenhttp://en.wikipedia.org/wiki/Raytheonhttp://en.wikipedia.org/wiki/World_War_IIhttp://en.wikipedia.org/wiki/Tappan_(brand)http://en.wikipedia.org/wiki/Amana_Corporationhttp://en.wikipedia.org/wiki/Ovenhttp://en.wikipedia.org/wiki/Microwave_oven#cite_note-herve-0http://en.wikipedia.org/wiki/Convection_microwavehttp://en.wikipedia.org/wiki/Trivection_ovenhttp://en.wikipedia.org/wiki/Trivection_ovenhttp://en.wikipedia.org/wiki/Raytheonhttp://en.wikipedia.org/wiki/World_War_IIhttp://en.wikipedia.org/wiki/Tappan_(brand)http://en.wikipedia.org/wiki/Amana_Corporation


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History

The use of high-frequency electric fields for heating dielectric materials had

been proposed in 1934, for example US patent 2,147,689 (application by

Bell Telephone Laboratories, dated 1937) states "This invention relates to

heating systems for dielectric materials and the object of the invention is to

heat such materials uniformly and substantially simultaneously throughout

their mass. ... It has been proposed therefore to heat such materials

simultaneously throughout their mass by means of the dielectric loss

produced in them when they are subjected to a high voltage, high

frequency field."

However, lower frequency dielectric heating as is described in this patent,

is (like induction heating) an electromagnetic heating effect which is the

result of the so-called near field effects that exist in an electromagnetic

cavity that is small compared with the wavelength of the electromagnetic

field. This patent proposed radiofrequency heating, at 10 to

20 megahertz(wavelength 15 to 30 meters).[2] Heating from microwaves

that have a wavelength that is small in relation to the cavity (as in a modern

microwave oven) is due to "far field" effects that are due to

classical electromagnetic radiation that describes freely-propagating light

and microwaves suitably far from their source. Nevertheless, the primary

heating effect of all types of electromagnetic fields at both radio and
http://en.wikipedia.org/wiki/Dielectric_heatinghttp://en.wikipedia.org/wiki/Induction_heatinghttp://en.wikipedia.org/wiki/Electromagnetichttp://en.wikipedia.org/wiki/Near_and_far_fieldhttp://en.wikipedia.org/wiki/Wavelengthhttp://en.wikipedia.org/wiki/Megahertzhttp://en.wikipedia.org/wiki/Microwave_oven#cite_note-1http://en.wikipedia.org/wiki/Electromagnetic_radiationhttp://en.wikipedia.org/wiki/File:Wall_of_microwaves.JPGhttp://en.wikipedia.org/wiki/Dielectric_heatinghttp://en.wikipedia.org/wiki/Induction_heatinghttp://en.wikipedia.org/wiki/Electromagnetichttp://en.wikipedia.org/wiki/Near_and_far_fieldhttp://en.wikipedia.org/wiki/Wavelengthhttp://en.wikipedia.org/wiki/Megahertzhttp://en.wikipedia.org/wiki/Microwave_oven#cite_note-1http://en.wikipedia.org/wiki/Electromagnetic_radiation


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microwave frequencies, occurs via the dielectric heating effect, as polarized

molecules are affected by a rapidly-alternating electric field.

The specific heating effect of a beam of high-power microwaves was

discovered accidentally in 1945, shortly after high-powered

microwaveradartransmitters were developed and widely disseminated by

theAllies of World War II, using magnetron technology. Percy Spencer,

anAmerican self-taught engineer from Howland, Maine, was working at the

time building magnetrons for radar sets, with the American

companyRaytheon. He was working on an active radar set when he noticed

that a Mr. Goodbarhe had in his pocket started to melt. The radar hadmelted his chocolate bar with microwaves. The first food to be deliberately

cooked with Spencer's microwave was popcorn, and the second was an

egg, which exploded in the face of one of the experimenters. [3][4] To verify

his finding, Spencer created a high density electromagnetic field by feeding

microwave power from a magnetron into a metal box from which it had no

way to escape. When food was placed in the box with the microwave

energy, the temperature of the food rose rapidly.

On October 8, 1945[5] Raytheon filed a US patent for Spencer's microwave

cooking process, and an oven that heated food using microwave energy

from a magnetron was soon placed in a Boston restaurant for testing. In

1947, the company built the "Radarange", the first commercial microwave

oven.[6] It was almost 1.8 metres (5 ft 11 in) tall, weighed 340 kilograms

(750 lb) and cost about US$5000 each. It consumed 3 kilowatts, about

three times as much as today's microwave ovens, and was water-cooled.

The first Radarange was installed (and remains) in the galley of the

nuclear-powered passenger/cargo ship NS Savannah. An early commercial
http://en.wikipedia.org/wiki/Dielectric_heatinghttp://en.wikipedia.org/wiki/Radarhttp://en.wikipedia.org/wiki/Allies_of_World_War_IIhttp://en.wikipedia.org/wiki/Magnetronhttp://en.wikipedia.org/wiki/Percy_Spencerhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Howland,_Mainehttp://en.wikipedia.org/wiki/Raytheonhttp://en.wikipedia.org/wiki/Mr._Goodbarhttp://en.wikipedia.org/wiki/Microwave_oven#cite_note-2http://en.wikipedia.org/wiki/Microwave_oven#cite_note-3http://en.wikipedia.org/wiki/Microwave_oven#cite_note-4http://en.wikipedia.org/wiki/Microwave_oven#cite_note-5http://en.wikipedia.org/wiki/Kilowatthttp://en.wikipedia.org/wiki/NS_Savannahhttp://en.wikipedia.org/wiki/NS_Savannahhttp://en.wikipedia.org/wiki/Dielectric_heatinghttp://en.wikipedia.org/wiki/Radarhttp://en.wikipedia.org/wiki/Allies_of_World_War_IIhttp://en.wikipedia.org/wiki/Magnetronhttp://en.wikipedia.org/wiki/Percy_Spencerhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Howland,_Mainehttp://en.wikipedia.org/wiki/Raytheonhttp://en.wikipedia.org/wiki/Mr._Goodbarhttp://en.wikipedia.org/wiki/Microwave_oven#cite_note-2http://en.wikipedia.org/wiki/Microwave_oven#cite_note-3http://en.wikipedia.org/wiki/Microwave_oven#cite_note-4http://en.wikipedia.org/wiki/Microwave_oven#cite_note-5http://en.wikipedia.org/wiki/Kilowatthttp://en.wikipedia.org/wiki/NS_Savannah


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model introduced in 1954 consumed 1.6 kilowatts and sold for US$2000 to

US$3000. Raytheon licensed its technology to the Tappan Stove company

ofMansfield, Ohio in 1952.[7] They tried to market a large, 220 volt, wall unit

as a home microwave oven in 1955 for a price of US$1295, but it did not

sell well. In 1965 Raytheon acquiredAmana. In 1967 they introduced the

first popular home model, the countertop Radarange, at a price of US$495.

In the 1960s, Litton bought Studebaker's Franklin Manufacturing assets,

which had been manufacturing magnetrons and building and selling

microwave ovens similar to the Radarange. Litton then developed a new

configuration of the microwave, the short, wide shape that is now common.The magnetron feed was also unique. This resulted in an oven that could

survive a no-load condition, or an empty microwave oven where there is no

object to absorb the microwaves, indefinitely. The new oven was shown at

a trade show in Chicago, and helped begin a rapid growth of the market for

home microwave ovens. Sales volume of 40,000 units for the US industry

in 1970 grew to one million by 1975. Market penetration was faster

in Japan, due to a re-engineered magnetron allowing for less expensive

units. Several other companies joined in the market, and for a time most

systems were built by defense contractors, who were most familiar with the

magnetron. Litton was particularly well known in the restaurant business.

By the late 1970s the technology had improved to the point where prices

were falling rapidly. Often called "electronic ovens" in the 1960s, the name

"microwave ovens" later became standardized, often now referred to

informally as simply "microwaves." Formerly found only in large industrial

applications, microwave ovens were increasingly becoming a standard

fixture of most kitchens. The rapidly falling price ofmicroprocessors also
http://en.wikipedia.org/wiki/Tappan_(brand)http://en.wikipedia.org/wiki/Mansfield,_Ohiohttp://en.wikipedia.org/wiki/Microwave_oven#cite_note-6http://en.wikipedia.org/wiki/Amana_(appliances)http://en.wikipedia.org/wiki/Litton_Industrieshttp://en.wikipedia.org/wiki/Studebakerhttp://en.wikipedia.org/wiki/Trade_showhttp://en.wikipedia.org/wiki/Chicagohttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Microprocessorhttp://en.wikipedia.org/wiki/Tappan_(brand)http://en.wikipedia.org/wiki/Mansfield,_Ohiohttp://en.wikipedia.org/wiki/Microwave_oven#cite_note-6http://en.wikipedia.org/wiki/Amana_(appliances)http://en.wikipedia.org/wiki/Litton_Industrieshttp://en.wikipedia.org/wiki/Studebakerhttp://en.wikipedia.org/wiki/Trade_showhttp://en.wikipedia.org/wiki/Chicagohttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Microprocessor


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helped by adding electronic controls to make the ovens easier to use. [citation

needed] By 1986, roughly 25% of households in the U.S. owned a microwave

oven, up from only about 1% in 1971. [8] Current estimates hold that over

90% of American households own a microwave oven.[9]

LG Electronics
http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Microwave_oven#cite_note-7http://en.wikipedia.org/wiki/Microwave_oven#cite_note-CPI_US-8http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Microwave_oven#cite_note-7http://en.wikipedia.org/wiki/Microwave_oven#cite_note-CPI_US-8


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LG Electronics

LG

Type Public

Traded as KRX: 066570LSE: LGL

D

Industry Consumer electronics

Home appliancesTelecommunications

Founded 1958

Headquarte

rs

Seoul, South Korea

Area

served

Worldwide

Key people Koo Bon-joon

(Vice

Chairman and CEO)

Products Computer monitors

Flash memory

Televisions

Smartphones

Tablets

Mobile phones

DVD players

Blu-ray players

Home Cinema systems
http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Korea_Exchangehttp://eng.krx.co.kr/mki/stc/stc_d_001.jsp?isu_cd=A066570http://en.wikipedia.org/wiki/London_Stock_Exchangehttp://www.londonstockexchange.com/exchange/prices-and-news/stocks/prices-search/stock-prices-search.html?nameCode=LGLDhttp://www.londonstockexchange.com/exchange/prices-and-news/stocks/prices-search/stock-prices-search.html?nameCode=LGLDhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Home_appliancehttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Vice_Chairmanhttp://en.wikipedia.org/wiki/Vice_Chairmanhttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Computer_monitorhttp://en.wikipedia.org/wiki/Flash_memoryhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/DVD_playerhttp://en.wikipedia.org/wiki/Blu-ray_dischttp://en.wikipedia.org/wiki/Home_cinemahttp://en.wikipedia.org/wiki/File:LG_Electronics.svghttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Korea_Exchangehttp://eng.krx.co.kr/mki/stc/stc_d_001.jsp?isu_cd=A066570http://en.wikipedia.org/wiki/London_Stock_Exchangehttp://www.londonstockexchange.com/exchange/prices-and-news/stocks/prices-search/stock-prices-search.html?nameCode=LGLDhttp://www.londonstockexchange.com/exchange/prices-and-news/stocks/prices-search/stock-prices-search.html?nameCode=LGLDhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Home_appliancehttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Vice_Chairmanhttp://en.wikipedia.org/wiki/Vice_Chairmanhttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Computer_monitorhttp://en.wikipedia.org/wiki/Flash_memoryhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/DVD_playerhttp://en.wikipedia.org/wiki/Blu-ray_dischttp://en.wikipedia.org/wiki/Home_cinema


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Movie projectors

Laptops

CD and DVD drives

Refrigerators

Washing machines

Vacuum cleaners

Air conditioners

Revenue US$ 48.2 billion

(2010)

Net income US$ 1.1 billion

(2010)

Employees 82,772

Parent LG Group

Website lge.com

lg.com

LG Electronics is a global electronics andtelecommunications companyheadquartered in Yeouido, Seoul, South Korea. The company operates its

business through five divisions: mobile communications, home

entertainment, home appliance, air conditioning and business solution. LG

Electronics is the world's second-largest manufacturer oftelevision

sets[1] and third-largest producer ofmobile phones.[2] It is a flagship

subsidiary company ofLG Group, one of the world's largest

electronic conglomerates.

The company has 75 subsidiaries worldwide that design and manufacture

televisions, home appliances, and telecommunications devices. LG

Electronics owns Zenith Electronics and controls 37.91 percent ofLG
http://en.wikipedia.org/wiki/Movie_projectorhttp://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/Optical_disc_drivehttp://en.wikipedia.org/wiki/Refrigeratorhttp://en.wikipedia.org/wiki/Washing_machinehttp://en.wikipedia.org/wiki/Vacuum_cleanerhttp://en.wikipedia.org/wiki/Air_conditionerhttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/LG_Grouphttp://www.lge.com/http://www.lg.com/http://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Yeouidohttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Television_sethttp://en.wikipedia.org/wiki/Television_sethttp://en.wikipedia.org/wiki/Television_sethttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-0http://en.wikipedia.org/wiki/Mobile_phoneshttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-1http://en.wikipedia.org/wiki/LG_Grouphttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/LG_Displayhttp://en.wikipedia.org/wiki/Movie_projectorhttp://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/Optical_disc_drivehttp://en.wikipedia.org/wiki/Refrigeratorhttp://en.wikipedia.org/wiki/Washing_machinehttp://en.wikipedia.org/wiki/Vacuum_cleanerhttp://en.wikipedia.org/wiki/Air_conditionerhttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/LG_Grouphttp://www.lge.com/http://www.lg.com/http://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Yeouidohttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Television_sethttp://en.wikipedia.org/wiki/Television_sethttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-0http://en.wikipedia.org/wiki/Mobile_phoneshttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-1http://en.wikipedia.org/wiki/LG_Grouphttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/LG_Display


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Display.[3] Its mobile communications division provides mobile

communication terminals, personal computers and communication devices.

The home entertainment division offers liquid crystal display (LCD)

televisions (TVs), plasma display panel (PDP) TVs, PDP modules, and

audio, video and storage devices. The home appliance division provides

refrigerators, washing machines, microwave ovens, cleaners, compressors,

motors and others. The air conditioning division provides air conditioners

and solar cells. Its business solution division provides integrated solutions

of hardware, software, network, contents and systems.

Summary

By 2005, LG was a Top 100 global brand, and in 2006, LG recorded a

brand growth of 14%.[4] Its affiliate, LG Display, is now the world's largest

plasma panel manufacturer.[5]

Company history

The company was originally established in 1958 as GoldStar, producing

radios, TVs, refrigerators, washing machines, and air conditioners.[6] The

LG Group was a merger of two Korean companies, Lucky and GoldStar,

from which the abbreviation ofLG was derived. The current "Life's Good"

slogan is a backronym. Before the corporate name change to LG,

household products were sold under the brand name ofLucky,

while electronic products were sold under the brand name

ofGoldStar(Hangul:). In January 2009 LG was able to buy the domain

name LG.com, for a price reportedly to be more than $100 million, placing it

among the companies who own their two letter brand's domain name. [7]
http://en.wikipedia.org/wiki/LG_Displayhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-2http://en.wikipedia.org/wiki/LG_Electronics#cite_note-3http://en.wikipedia.org/wiki/LG_Electronics#cite_note-4http://en.wikipedia.org/wiki/GoldStarhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-5http://en.wikipedia.org/wiki/Backronymhttp://en.wikipedia.org/wiki/Name_changehttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Electronic_productshttp://en.wikipedia.org/wiki/Hangulhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-6http://en.wikipedia.org/wiki/LG_Displayhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-2http://en.wikipedia.org/wiki/LG_Electronics#cite_note-3http://en.wikipedia.org/wiki/LG_Electronics#cite_note-4http://en.wikipedia.org/wiki/GoldStarhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-5http://en.wikipedia.org/wiki/Backronymhttp://en.wikipedia.org/wiki/Name_changehttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Electronic_productshttp://en.wikipedia.org/wiki/Hangulhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-6


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In 1994 GoldStar gained sponsorship from The 3DO Company to make the

first 3DO Interactive Multiplayer. In 1995, GoldStar was renamed LG

Electronics, and acquired Zenith Electronics of the United States. LG Solar

Energy is a subsidiary formed in 2007 to allow LG Chem to

supply polysilicon to LG Electronics for production ofsolar cells. In 2008,

LG took its first dive into the solar-panel manufacturing pool, as it

announced a preliminary deal to form ajoint venture with Conergy. Under

the deal, set to be completed by year's end, LG would acquire a 75 percent

stake in Conergy's Frankfurt solar-panel plant.[8] LG has produced

camcorders called ARTCAM and DSLRs.[9]
http://en.wikipedia.org/wiki/The_3DO_Companyhttp://en.wikipedia.org/wiki/3DO_Interactive_Multiplayerhttp://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/LG_Chemhttp://en.wikipedia.org/wiki/Polysiliconhttp://en.wikipedia.org/wiki/Solar_cellhttp://en.wikipedia.org/wiki/Solar_panelhttp://en.wikipedia.org/wiki/Contracthttp://en.wikipedia.org/wiki/Joint_venturehttp://en.wikipedia.org/wiki/Conergyhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-7http://en.wikipedia.org/wiki/LG_Electronics#cite_note-8http://en.wikipedia.org/wiki/The_3DO_Companyhttp://en.wikipedia.org/wiki/3DO_Interactive_Multiplayerhttp://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/LG_Chemhttp://en.wikipedia.org/wiki/Polysiliconhttp://en.wikipedia.org/wiki/Solar_cellhttp://en.wikipedia.org/wiki/Solar_panelhttp://en.wikipedia.org/wiki/Contracthttp://en.wikipedia.org/wiki/Joint_venturehttp://en.wikipedia.org/wiki/Conergyhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-7http://en.wikipedia.org/wiki/LG_Electronics#cite_note-8


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Videocon

Videocon Group

Type Public (BSE: 511389)

Industry Conglomerate

Founded 1979

Founder(s

)

Nandlal Madhavlal Dhoot

Headquart

ers

Aurangabad, Maharashtra,

India

Key

people

Venugopal Dhoot

(Chairman)

Products Consumer Electronics

Home Appliances

Components

Office AutomationMobile phones

Wireless

Internet

Petroleum

Satellite television
http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_Companyhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=511389http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Aurangabad,_Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Venugopal_Dhoothttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/Consumer_Electronicshttp://en.wikipedia.org/wiki/Home_Applianceshttp://en.wikipedia.org/wiki/Electronic_componenthttp://en.wikipedia.org/wiki/Office_Automationhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Wirelesshttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Petroleumhttp://en.wikipedia.org/wiki/Satellite_televisionhttp://en.wikipedia.org/wiki/File:Videocon_Logo.svghttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_Companyhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=511389http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Aurangabad,_Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Venugopal_Dhoothttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/Consumer_Electronicshttp://en.wikipedia.org/wiki/Home_Applianceshttp://en.wikipedia.org/wiki/Electronic_componenthttp://en.wikipedia.org/wiki/Office_Automationhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Wirelesshttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Petroleumhttp://en.wikipedia.org/wiki/Satellite_television


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Power

Revenue US$ 4 billion (2010)

Employees 5,000 (2010)

Website videocon.com

videoconworld.com

Videocon is an industrial conglomerate with interests all over the world,

and is a Indian multinational company. The group has 17 manufacturing

sites in India and plants in China,Poland, Italy and Mexico. It is also the

third largest picture tube manufacturer in the world.[1][2]The group is a USD

4 billion global conglomerate.

Corporate profile

The Videocon group has an annual turnover of 4 billion USD, making it the

largest consumer electronic and home appliance companies in India. Since

1998, it has expanded its operations globally, especially in the Middle East.

[1]

Today the group operates through six key sectors:

Consumer electronics

In India the group sells consumer products like Colour Televisions,

Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and

many other home appliances, selling them through a Multi-Brand strategy

with the largest sales and service network in India.[3] In India after LG

entering into market Videocon was not able to stand in market with such a

tough Competitor and it has seen a down fall in profits and faced a huge

loss.
http://en.wikipedia.org/wiki/Electrical_power_industryhttp://www.videocon.com/http://videoconworld.com/http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Polandhttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Mexicohttp://en.wikipedia.org/wiki/Picture_tubehttp://en.wikipedia.org/wiki/Videocon#cite_note-Tube_Opportunist-0http://en.wikipedia.org/wiki/Videocon#cite_note-1http://en.wikipedia.org/wiki/Consumer_electronichttp://en.wikipedia.org/wiki/Home_appliancehttp://en.wikipedia.org/wiki/Middle_Easthttp://en.wikipedia.org/wiki/Videocon#cite_note-Tube_Opportunist-0http://en.wikipedia.org/wiki/Videocon#cite_note-2http://en.wikipedia.org/wiki/Electrical_power_industryhttp://www.videocon.com/http://videoconworld.com/http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Polandhttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Mexicohttp://en.wikipedia.org/wiki/Picture_tubehttp://en.wikipedia.org/wiki/Videocon#cite_note-Tube_Opportunist-0http://en.wikipedia.org/wiki/Videocon#cite_note-1http://en.wikipedia.org/wiki/Consumer_electronichttp://en.wikipedia.org/wiki/Home_appliancehttp://en.wikipedia.org/wiki/Middle_Easthttp://en.wikipedia.org/wiki/Videocon#cite_note-Tube_Opportunist-0http://en.wikipedia.org/wiki/Videocon#cite_note-2


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Mobile Phones

In November 2009 Videocon launched its new line ofMobile Phones[4].

Videocon has ever since launched a no. of Innovative handsets ranging

from Basic Colour FM phones to High End Android Devices. And inFebruary 2011, Videocon Mobile Phones launched the revolutionary

concept of ZERO paise per second with pre-bundled simcards of Videocon

mobile services along with 7 of its Handset Models.

Colour picture tube glass

Videocon is one of the largest CPT Glass manufacturers in the world,

operating in Mexico, Italy, Poland and China..

Oil and Gas

An important asset for the group is its Ravva oil field with one of the lowest

operating costs in the world producing 50,000 barrels of oil per day.[5]

DTH

In 2009, Videocon launched its DTH product, called 'd2h'. As a pioneering

offer in the IndianDTH market, Videocon offered LCD & TVs with built-

in DTHsatellite receiver with sizes 19" to 42". This concept in the DTH

service is relatively new in the presence of other players like ZEE tv's

Dishtv, Tata Sky, Air tel Digital Tv and Reliance's BIG TV providing only the

set top box.

-

Suggestions
http://en.wikipedia.org/wiki/Mobile_Phonehttp://en.wikipedia.org/wiki/Mobile_Phonehttp://en.wikipedia.org/wiki/Videocon#cite_note-3http://en.wikipedia.org/wiki/CPThttp://en.wikipedia.org/wiki/Videocon#cite_note-4http://en.wikipedia.org/wiki/Videocon_d2hhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/DTHhttp://en.wikipedia.org/wiki/LCDhttp://en.wikipedia.org/wiki/DTHhttp://en.wikipedia.org/wiki/Satellitehttp://en.wikipedia.org/wiki/Mobile_Phonehttp://en.wikipedia.org/wiki/Videocon#cite_note-3http://en.wikipedia.org/wiki/CPThttp://en.wikipedia.org/wiki/Videocon#cite_note-4http://en.wikipedia.org/wiki/Videocon_d2hhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/DTHhttp://en.wikipedia.org/wiki/LCDhttp://en.wikipedia.org/wiki/DTHhttp://en.wikipedia.org/wiki/Satellite


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Put aside your Tim Tam and your Oreo.

These famously over-branded Micro Waves are onlyOKcompared to

the shy but DELICIOUSMicro Wave known as the Caramel Crown.

The Crown is a round, gooey caramel topped Micro Wave, covered in

chocolate. I'm not normally crazy about caramel, or chocolate Micro

Waves in general; I find Tim Tams ordinary. But the Caramel Crown

Micro Wave has taken hold of my taste buds. I am forming a Micro

Wave obsession. I suggest you try a packet, next time you have to

bring supper.

--

-

ADVERTISEMENT CONCEPT

Advertising is multidimensional. It is a form of mass communication, a powerful

marketing tool, a component of economic system, a means of financing the mass

media, a social institution, an art form, an instrument of business management, a


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field of employment and a profession. Advertisement has both forward &

backward linkages in the process of satisfaction across the entire spectrum of

needs. The explicit function of advertisement is to make the potential audience

aware of the existence of the product, service or idea which would help them fulfill

their felt needs and spell out the differential benefits in a competitive situation.

Advertising is not a panacea that can restore a poor product or rejuvenate a

declining market. It only helps in selling through the art and business of persuasive

communication.

WHY ADVERTISEMENT IS NEEDED?

Advertising is a communication channel which enables consumers in

making choice from the best available alternative in the market, thus

satisfying the basic aim of advertisement.

Advertisement is mass audience communication programme.

Advertisement makes it possible for the manufacture to introduce new ideas

& new products.

Advertisement makes product adoption process smooth.

Advertisement expands markets, builds up volume, gives a market share and

profitability and reduces prices.

IMPORTANCE OF ADVERTISEMENT PLANNING

Some basic elements of advertisement planning are:

Advertisement Budget

Media Planning

Creative Strategy

Advertisement Effective


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ADVERTISEMENT EVALUATION

Pre-testing & Post-testing method

The testing can be related to the ad copy in terms of its message, idea, theme,

slogan & contents or also can be related to products in which impact of message on

product awareness or buying intention is measures.

Measures can be broadly classified into two categories:

Laboratory measures

Real- world measures

The following are the laboratory measures of pre-testing which are ads related:

1. Consumer jury

2. Portfolio tests

3. Readability tests

4. Physiological measures

5. Eye-Micro Waves

6. Tachistocope7. GSR/PDR

The following are the laboratory measures of pre-testing which are products

related:

1. Theatre tests

2. Trailer tests

3. Laboratory stores

The following are the real-world measures of pre-testing which are ads related

:

1. Dummy advertising vehicles

2. Inquiry tests

3. On the air tests

The following are the real-world measures of post-testing which are ads related :


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1. Recognition tests

2. Recall tests

3. Association measures

4. Combination measures

The following are the real-world measures of pre-testing as well as post-testing

which are products related :

1. Pre-post tests

2. Sales tests

3. Mini-market tests

-

ADVERTISEMENT STRATEGY

Strategy is a link between advertisement objectives & advertisement plan. Strategy

also makes it easier to implement the plans & goals. There are seven possible

strategies from which ideas have been taken. These are pioneering a product,

Emphasize a benefit, Put across the USP of a brand, Build a brand image, Offer a

range of products, Future users of the products, Discover new uses for an existing

product.


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In my advertisement I have tried to use the strategies of emphasizing a benefit i.e.

giving the product at lower price than others with additional new flavors.

Also the following market considerations are taken into account as they affect the

strategy formulation:

Positioning of the product: The Zest Spices are positioned at middle-income group

of customers and even the rural customers.

Promotion mix: As a marketer we are interested in the right mix or combination of

Advertising, Publicity, Personal selling (especially in villages) & Sales promotion.

Advertisement media: The most preferred advertisement media for Zest Spices is

Television; also the print media (newspapers & magazines) is used in some areas.

Advertisement budget: The total amount to be spent on the advertisement of Zest

Spices will be decided on the basis of Advertisement Objective & Task Method.

This is so chosen because the competition is so much that you cannot think of

profit first and then generate revenue for advertisement, but if the product is

communicated very well than it automatically sell and generate revenue too.

Vital decision about the size of space (for print media) or length of time (for

broadcast media) for the ads have yet to be made, which will be based on the

rational price, proper space, and which gives advantage of time utility.


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FINDINGS

CONSUMER RESEARCH:Consumer research deals with consumer and their problems and

solution to the

problems. In this we came to know about the consumers need and

expectation levels regarding products and ascertainable levels of

consumer

satisfaction.

PRODUCT RESEARCH:


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Under product research I came to know about the modification which

consumers wants as to the quality, packing, shape, color, and quantity

etc. of their favorite chocolate.

PRICING RESEARCH:This includes ability to consume, to pay for the product, how much a

person can spend on his/her favorite chocolate. In this I have tried to

find out consumers price expectations and reactions.

ADVERTISING RESEARCH:Under this I have concluded that whether the advertisement appeals

the consumers or not. This also includes evaluating and selecting theproper media-mix and measuring advertising effectiveness. From the

one and half month experience of our research project with Consumer

preference towards Micro Wave, We have come to know lot things and

it has enhanced our knowledge to great extent. We found many things

which are well executed by distributors. Here are some of the key

findings given by us are purely based on our research. It doesnt have

any kind of bias from our side.

RESEARCH METHODOLOGY

WHAT IS RESEARCH METHODOLOGY?

It is the science that tells the method of doing research .It mainly consists of


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following steps;

Developing research design

Determining the data collection method

Developing sampling plan

Conducting field work

Research in common parlance refers to a search for knowledge. One can

also define research as a scientific and systematic search for pertinent

information on a specific topic.

The word research has been derived from French word Researcher means to

search.

DEFINITION OF RESEARCH METHODOLOGY:

Research may be defined as "a careful investigation or enquiry specially throughsearch for new facts in any branch of knowledge "in a technical sense research

comprise defining &redefining problems, formulating hypothesis or suggested

solutions; collecting ,organizing &evaluating data; making deductions & reaching

conclusion & at last carefully testing the conclusion to determine weather they fit

the formulating hypothesis.

RESEARCH DESIGN:

Research Design is the conceptual structure within which research is

conducted. It constitutes the blueprint for collection, measurement and


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analysis of data. The design used for carrying out this research is

Descriptive.

RESEARCH DESIGN USED IN THE SURVEY:

Considering the objectives of the study and also the importance of the decision it

was decided to undertake an exploratory survey.

DATA COLLECTION:

Types of data:

1. Primary data- primary data are those which are fresh and collected for the first

time and thus happen to be original characters.

2. Secondary data - It is the data that is already been collected by someone else.

In this survey I used both primary and secondary data. All information collected

through questionnaire.

DATA SOURCE:

The sources of collection of secondary data are:

Questionnaire

Books

Websites

Magazine

Brochure

SAMPLING PLAN:

It is very difficult to collect information from every member of a

population .As time and costs are the major limitation that the researcher

faces.


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PUNCHLINE

Its feel Tasty

Its Feel Tasty

Enclosure


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BIBLIOGRAPH

1. ^ ab"A Brief History of HMHB". Retrieved 2011-01-01.

2. ^ Kendal, Mark (2004) "Britain's Greatest Living Rock And Roll

Satirist", The Word, Unknown Issue, p. 42-46
http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-brief_0-0http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-brief_0-1http://www.hmhb.co.uk/http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Kendal_1-0http://en.wikipedia.org/wiki/The_Word_(magazine)http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-brief_0-0http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-brief_0-1http://www.hmhb.co.uk/http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Kendal_1-0http://en.wikipedia.org/wiki/The_Word_(magazine)


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3. ^ ab Strong, Martin C. (1999) "The Great Alternative & Indie

Discography", Canongate, ISBN 0 86241 913 1

4. ^ abcLazell, Barry (1997) "Indie Hits 1980-1989", Cherry Red

Books, ISBN 0 9517206 9 4

5. ^ McCready, John (1985) "Tough Cookies", New Musical

Express, 14 December 1985, p. 11

6. WWW.GOGLE .COM

DATA ANALYSIS & INTERPRETATI

Which advertisment do you think is the most interesting

LG 40

Videcone 20

Sony 30

Bajaj 10
http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Strong_2-0http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Strong_2-1http://en.wikipedia.org/wiki/Special:BookSources/0862419131http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Lazell_3-0http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Lazell_3-1http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Lazell_3-2http://en.wikipedia.org/wiki/Special:BookSources/0951720694http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-McCready_4-0http://en.wikipedia.org/wiki/New_Musical_Expresshttp://en.wikipedia.org/wiki/New_Musical_Expresshttp://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Strong_2-0http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Strong_2-1http://en.wikipedia.org/wiki/Special:BookSources/0862419131http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Lazell_3-0http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Lazell_3-1http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Lazell_3-2http://en.wikipedia.org/wiki/Special:BookSources/0951720694http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-McCready_4-0http://en.wikipedia.org/wiki/New_Musical_Expresshttp://en.wikipedia.org/wiki/New_Musical_Express


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According to you which is most convincing advertisement?

LG 40

Videcone 30

Sony 10

Bajaj 20

40

20

30

10

0

5

10

15

20

25

30

35

40

45

LG Videcone Sony Bajaj40

30

10

20

0

5

10

15

20

25

30

35

40

LG Videcone Sony Bajaj


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Which part of advertisment of creamy and cruchy Micro Waves of appealing

LG 30

Videcone 20

Sony 40

Bajaj 10


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Do you want to change the taste of Micro Waves

Yes 60

No 40

30%

20%

40%

10%

LG

Videcone

SonyBajaj


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S C R I P T

Ek Ladki Akeli Rahti hai Aur Vo job karti hai usko

khana banana nahi ata

60

40

0

10

20

30

40

50

60

Yes No


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Fir Vo Shop Par Jati hai aur Murphy Micro Wave Lekar

Ati Hai Aur Vo Khana Banati hai Uska Khana Jaldi Ban Jata

hai Aur Khana Bahut Tasty Banta Hai

S C R I P T

Do Ladke School Say Ghar A rahe Hote hai To usmay

Say Ek Ladka Dusray Ladke Say Kahta hai Yaar Kuch


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Mitha Khane Ka Man Kar Raha Hai To Vo dono Ek Shope

Par Jate Hai Aur Vaha Say Creamy & Crunchy Biscuits

Kharedte Hai Aur Phir Khate he to Khate Hi Rah Jate Hai.

LINE OF OBJECTIVE

1. To gain insight into the customer preferences regardingspices.

2. To search the motives that stimulates consumers topurchase spices.

3. To find out the awareness level of customers regardingadvertisement.


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Are you the innovative maverick in your industry? Or the experienced,reliable one? Is your product the high-cost, high-quality option, or thelow-cost, high-value option? You can't be both, and you can't be allthings to all people. Who you are should be based to some extent onwho your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging andpromotional materials--all of which should integrate your logo--communicate your brand.

Branding is all important for those of use who want to be recognized for their name,

business idea, business or product. Like the big name brands such as Sony, Amazon,

Google, Yahoo, etc. business professionals such as freelancers, product developers, writers,

pro-bloggers all need a brand to be instantly recognized by.

For most, the brand name is either their own name, or else the name of the product they

developed. Not only will others know who they are dealing with, but if we brand ourselvesproperly, then our name will be a synonym of quality further down the track.

We all know that big name bloggers such as ShoeMoney, John Chow, Yaro Starak, Maki

and Daren Rowse have managed to do just that. They branded themselves through

continuously using their own name or that of their website.

Which part of advertisment of micro waves is appealing

Punchline 30

Theme 20

Illustration 10


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Slogan 40

30

20

10

40

0

5

10

15

20

25

30

35

40

Punchline Theme Illustration Slogan

7 micro wave

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