Neil Patel KISSmetrics

Caleb Hutchings WordStream

Meet The Experts!

• Serial entrepreneur, angel investor & digital

marketing specialist

• Co-founder of Crazy Egg & KISSmetrics

• Has spoken at over 100 web marketing

conferences

• Has worked closely with companies like

Microsoft, TechCrunch, HP, Amazon and GM.

• AdWords & Bing certified

• Manages PPC accounts with budgets

ranging from $1500-96K

• Has worked with hundreds of PPC

accounts across all industries

Caleb Hutchings

Client Success Manager, WordStream

Neil Patel

Co-Founder, KISSmetrics

Include the hashtag #wordstream in your Twitter tweets, Google+ status updates, etc.

Take Part In Live Blogging!

TRICK #1 KEEP PEOPLE FOCUSED ON YOUR CTA

CTA Tips

Test placement, especially above fold 1

Make sure your CTA’s pop (test colors) 2

Focus people’s attention by limiting your

offers

3

CTA Tips

RESULTS

INCREASED CONVERSIONS BY 138%

TRICK #2 TEST LONG VS SHORT CONTENT

Use long content for big asks 1

Relate content to your PPC terms 2

Whether you use long or short copy, it

should be focused around objections

3

Content Length Tips

RESULTS

INCREASED CONVERSIONS BY 30%

TRICK #3 OPTIMIZE YOUR PPC PAGES FOR SEO

Don’t forget about your code 1

Good content generates social shares 2

Build links through manual outreach 3

SEO Tips for Your PPC Pages

RESULTS

INCREASED TRAFFIC BY 39%

TRICK #4 LEVERAGE CONVERSION TRACKING

55% OF PEOPLE DON’T TRACK

Conversions!

Conversion Tracking

First step towards optimization 1

Highlight Keywords that earn sales 2

Use Google’s Tag Assistant extension 3

Conversion Tracking

Google Tag Assistant Google Tag Assistant

TRICK #5 TWO STEP LEAD CAPTURE PROCESS

RESULTS

INCREASED CONVERSIONS BY 10%

TRICK #6 KNOW WHERE YOU STAND

Test, Tweak, & Repeat

Roll out A/B tests 1

Try different types of media 2

Measure your results specifically 3

Test, Tweak, Repeat

Test, Tweak, & Repeat

Roll out A/B tests 1

2

3

Test, Tweak, Repeat

Version A Version B

+128% conversion improvement on Version B

Test, Tweak, & Repeat

Try different types of media 2

2

3

Test, Tweak, Repeat

Measure - WordStream AdWords Landing Page Grader

3

www.wordstream.com/landing-page

TRICK #7 MAKE SURE YOUR ADS MATCH THE PAGE

Use your keywords within your copy 1

Test the placement of your keywords 2

Make sure your copy answers common

objections visitors have

3

Copy Tips

RESULTS

CPA DECREASED FROM $60 TO $43

a) A FREE live demo of WordStream PPC Advisor

b) A FREE personal demo of KISSmetrics

c) Nothing at the moment

Special Offers! Would You Like…

Thank you for attending WordStream

and KISSmetrics webinar!

Your Questions

Get your free personal demo of KISSmetrics today!

http://grow.kissmetrics.com/webinar-39-demo

Benchmark your AdWords landing pages free today!

http://www.wordstream.com/landing-page

Neil Patel

quicksprout.com

npatel@kissmetrics.com

Caleb Hutchings

@CalebHutchings

chutchings@wordstream.com