7 mistakes to avoid in social media marketing career
TRANSCRIPT
7 Mistakes To Avoid In A Social Media Marketing Career
View Social Media Marketing course details at www.edureka.co/social-media-marketing
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Objective
®Stay safe. There’s someone ready to take your seat
®Rectify early
®Inorganic growth
®Why reinvent the wheel?
®Keep the moolah coming !
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Evaluate yourself !
How much of what you do is Science?
How much of what you do is Art?
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#1 Take it as it comes !
Strategy – What is that?
Goals – Duh!
Roadmap – Waste of time!
You execute instructions
You run campaigns
You meet deadlines
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#2 Equating presence to awesomeness !
Capture as many channels as you can
Become a pirate
Your nameplate matters!
You will ensure the contact details are correct
You will upload the logo and the cover page
You will wait for others to do something
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#3 Wearing the robe of Uncle Scrooge
Spend everywhere and as much as you can
More spend means more audience
More audience means more customers
You are a spend agent on campaigns
You look for new channels and new ads to spend on
Inorganic growth is your only motive
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#4 Becoming the Radio!
Everyone wants to listen to you
Keep playing your tunes
Do not stop else you will fail
Brand content generation is your
specialty
You meet brand content deadlines
Your performance
bonus depends on brand
content volume
Source:tricksmachine.com
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#5 Content Diarrhea!
Own every piece of real estate on all
channels
Don’t give your audience
a chance to see any other
content
Load ‘em up with hashtags
You use, repeat, reuse content of all
types and kinds
Your metrics is measured
by comparing your output with that of competitors
You ensure same
messages go across all channels
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#6 Forgetting exclusivity!
® Social media is just another channel set
® Sustaining omni channel content is key
® Do not change anything specific to social media
®You are responsible for ensuring consistency across channels
®Your job is to repost in different formats
®You will be penalized if wrong call to actions kick in
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#7 Hello…Hello…Anybody there?
® Don’t respond to everybody
® Just engage with the ones who are saying the good stuff
® Don’t give hurried responses
®You are responsible for engaging with the audience
®You respond to people, the good ones
®You will basically close the loop
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Questions
