7 must haves for your ecommerce store
DESCRIPTION
When you are building or redesigning an e-commerce web site, there is so much to consider. From datafeeds to automation, email marketing to shipping, today’s web stores need the latest and greatest in features to propel their growth. Learn what you can add to your site to make it the best for both you and your buyers.TRANSCRIPT
7 Must Haves for Your Ecommerce Store
Alex HackbartMiva Merchant
7 Must Haves for Your Ecommerce Website
• Analytics• Good Product Photos & Descriptions• Professional Design• Blog• Email Marketing• Good Usability/Optimized Checkout• Social Media
1. Analytics
“A website without analytics is just a hobby.”
“If you can’t see out of your windshield, how do you know where you’re going?”
1. Analytics – Purpose
• Analyze Customer Entry/Exit Points• Customer Habits• Paths They Take to Checkout• Drop-off Pages/Funnel• Learn How Users Interact With Different
Elements on the Page• Conversion Rate Optimization
1. Analytics – Google Analytics
• Unique Visitors• Track Custom Goals• Traffic Sources• Ecommerce Sales• Keywords Used in Search• Top Pages• Goal Funnel Visualization
1. Analytics – Google Analytics
1. Analytics – Crazy Egg
• Heat Map Visualization• Track User Clicks Anywhere• Easily Find Distractions or Wasted Clicks• Easiest Data Visualization• $9/month Plan• 30 Day Money Back Guarantee
1. Analytics – Crazy Egg
1. Analytics – KISS Insights
• Real Answers from Real Customers• Real-time Feedback• Answers to Questions Data Can’t Answer• High Response Rate• Custom Messages & Timing• Free Plan (with branding)
2. Quality Product Photos & Descriptions
• Users Know Exactly What They’re Purchasing• Establish Trust With Customers by Looking
Professional & Knowledgeable • Good for SEO• Answer Questions Customers Have About the
Product Before They’re Lost
2. Quality Product Photos
Not Good:
2. Quality Product Photos
Good:
2. Quality Descriptions
Not Good:
2. Quality Descriptions
Good:
3. Professional Design
• Instill Trust• Look Established & Professional• First Impressions Are Important!
3. Professional Design
3. Professional Design
3. Professional Design
3. Professional Design
3. Professional Design
4. Blog
• Great for SEO• Consistently Adding Fresh Content• Become an Authority in Your Field• Gain Links• Connect with Customers via Comments
4. Blog
4. Blog
5. Email Marketing
• Stay Connected with Past/Potential Customers• Provide Valuable Content Relevant to Your
Industry• Develop a Trustworthy Relationship with
Customers by Providing Valuable Information• Promote to Past Customers for a Higher
Return Rate
5. Email Marketing
5. Email Marketing
5. Email Marketing
6. Good Usability/Optimized Checkout
• Remove Unnecessary Steps• Remove Distractions• Only Ask for as Much Information as Needed• Always Have a Clear Call to Action
6. Good Usability/Optimized Checkout
6. Good Usability/Optimized Checkout
6. Good Usability/Optimized Checkout
Bad Checkout Practices• Prompting Users to Login• Forcing Users to Register• Too Many External Links• Asking for Too Much Information• Too Many Required Fields
7. Establish a Social Presence
• Connect With Customers or Potential Customers
• Establish Yourself as an Expert in the Field• If You’re Helpful, You’ll End Up With the Sale
7. Establish a Social Presence
Facebook• Create a Company Page• Ask Friends to Become a Fan• Add “Like” Links to Your Site• Run Contests• Connect With Fans/Customers
7. Establish a Social Presence
Twitter• Create a Company Page• Search for Relevant People• Engage in Conversations with People Who Talk
About Related Subjects• Don’t Give Up!
7 Must Haves for Your Ecommerce Website
• Analytics• Good Product Photos & Descriptions• Professional Design• Blog• Email Marketing• Good Usability/Optimized Checkout• Social Media