7 p s of retailing
DESCRIPTION
Class exercise to understand the fundamentals of RetailingTRANSCRIPT
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frēsçåDesigner Crockery Set
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Location – corner shop in a shopping mall
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Target Audience – working/ non workingUpper middle class, upper class women
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7P’s of Retailingo Producto Priceo Placeo Personnelo Promotionso Personalized serviceso Physical Facilities
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Products
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Price
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Place
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Personnel
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Promotions – Thematic displays,Colour story’s, merchandise mix
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Personalized services
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Physical Facilities
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Thank YouKannu PriyaPGVMSD