7 pasi pentru o campanie adwords de succes
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Cristian Ignat
Prezentare realizata pentru:
Google Adwords: 7 Pasi pentru o campanie de succes
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Despre mine: doi ani pe piata .ro
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Clienti Evenimente
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Studiu de caz: magazin de mobila
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1. Metode de folosire Google Insights
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1. Metode de folosire Google Insights
![Page 6: 7 pasi pentru o campanie Adwords de succes](https://reader033.vdocuments.net/reader033/viewer/2022061201/5478d04f5906b58a048b45bb/html5/thumbnails/6.jpg)
www.CristianIgnat.ro Consultant Marketing Online
1. Metode de folosire Google Insights
![Page 7: 7 pasi pentru o campanie Adwords de succes](https://reader033.vdocuments.net/reader033/viewer/2022061201/5478d04f5906b58a048b45bb/html5/thumbnails/7.jpg)
www.CristianIgnat.ro Consultant Marketing Online
1. Metode de folosire Google Insights
![Page 8: 7 pasi pentru o campanie Adwords de succes](https://reader033.vdocuments.net/reader033/viewer/2022061201/5478d04f5906b58a048b45bb/html5/thumbnails/8.jpg)
www.CristianIgnat.ro Consultant Marketing Online
1. Metode de folosire Google Insights
![Page 9: 7 pasi pentru o campanie Adwords de succes](https://reader033.vdocuments.net/reader033/viewer/2022061201/5478d04f5906b58a048b45bb/html5/thumbnails/9.jpg)
Cum m-a ajutat Google Insights?
Trebuie sa aloc buget mai mare pentru Aug-Sept Am nevoie de un stoc mai mare pentru Aug-Sept Oferte si promotii pentru Aug-Sept Ordinea categoriilor in site: Bucatarie, Dormitor, Living, Copii Comanda este termen negativ in Adwords Second hand, ieftin sunt termeni negativi in Adwords Campanii speciale pentru Bv, Ct, Gl, Sb (transport gratuit) Campanii speciale pentru Arad, Ct, Sb, Bv, Bc, Cj (buget mare) Livrare rapida in orasele in care exista un interes sporit Folosim termenul living in site deoarece avem cautari mai multe Adwords pe mobila living si pe mobila sufragerie
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2. Analiza competitiei Adwords
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2. Analiza competitiei Adwords
= Beneficii
= Beneficii mici, atribute = CTA
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Studiu de caz: masini de tocat
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Cum cauta un utilizator pe Google?
tocator de carne electricpret masina tocat carnedenumiri de marci masini de tocatmasina de tocat cu dispozitiv de rosiimasini de tocat electrice auchanmasina tocat carne profesionalamasina de tocat carne electricamasini electrice de tocat carne preturimasini de tocat electrice moulinexmasina de tocatrosieflanco masii de tocat carnemasina electrica de tocat carnemasini de tocat carne electriceaccesori pentru suc de rosi la masina tocat carne orion omg090
tocator de carne electric vortexde vanzare masina tocat second handpretul unei masini electrice de tocat carnemasini de tocat electrice fabricatemasina automata de tocatmasina electrica de tocat carne tescomasini de toctmasini electrice de tocat carneadaptor masina automata de tocat rosiimasini second de tocat industrialemasina de tocat canemasina electrica detocat carnemasini profesionale electrice de tocat inoxmasini tocatmasina electrica de tocat
masina de tocat
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Cum impac toti acesti utilizatori?
Prin structurarea corecta a campaniei!
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3. Reteaua de cautare
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3.1. Gruparea cuvintelor cheie dupa descrierea produsului
masina tocat carne electrica
tocator carne electric
tocator de carne electricmasini de tocat electrice auchanmasina de tocat carne electricamasini de tocat electrice moulinexmasina electrica de tocat carnemasini de tocat carne electricetocator de carne electric vortexmasini de tocat electrice fabricatemasina electrica de tocat carne tescomasini electrice de tocat carnemasina electrica detocat carnemasini profesionale electrice de tocat inoxmasina electrica de tocat
Cuvinte cautate Grup cuvinte
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3.2. Gruparea cuvintelor dupa stadiul de cumparare si buget
pret masina tocat
preturi masina tocat
masini tocat preturi
pretul masina tocat
review masina tocatmasina tocat foruminformatii masina tocatpoze masina tocatcompara masini tocat
masina tocat ieftinamasini tocat ieftine
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3.3. Gruparea dupa regiunea cautata
magazin tocator carnemagazine tocatoare carne bucurestimagazine masini tocat clujmasini de tocat carne in cluj
magazin tocator carne
magazine tocatoare carne bucuresti
magazine masini tocat clujmasini de tocat carne in cluj
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3.4. Folosirea Dinamic Keyword Insertion
masini de tocat
tocator de carne
masini de tocat carne ieftine
tocatoare carne electrice
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3.5. Folosirea corecta a cuvintelor negative
Cuvinte negative la nivel de grup:
-rosii pentru grupul Masina Tocat Carne
-carne pentru grupul Masina Tocat Rosii
Cuvinte cheie la nivel de campanie:
-accesorii, echipament, adaptor
-industrial
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3.6. Alte metode de targetare (testare)
Competitie zero pe vreme cost minim pe click
Pt Hotel Brasov targetam vizitatorii din afara Brasovului
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3.6. Alte metode de targetare (testare)
Licitare pe phrase match & exact match pe cadou amanta, cadouri amanta
un singur competitor cost foarte mic pe click
barbati cu bani promovam bijuterii, excursii scumpe
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3.6. Alte metode de targetare (testare)
Licitare pe phrase match & exact match pe cuvintele poezie, poezii
nu exista competitie cost minim pe click
romantici promovam flori, excursii romantice
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4. Crearea unei campanii pe reteaua display
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4. Crearea unei campanii pe reteaua display
NU copia cuvintele din reteaua de cautare pe display
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4. Crearea unei campanii pe reteaua display
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5. Landing Page
Respecta promisiunea facuta in reclama text
Pagina detaliata cat mai aproape de cautare
Cat mai multe filtre si tag-uri
Testare landing page
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6. Tracking
Google Adwords Tracking
Setare Conversion Value Adwords
Google Analytics
Legatura intre Adwords si Analytics
Setare Goal-uri
Setare eCommerce Tracking
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6. Tracking
Google Adwords Tracking
Setare Conversion Value Adwords
Google Analytics
Legatura intre Adwords si Analytics
Setare Goal-uri
Setare eCommerce Tracking
Exemplu de raport daca este setat tracking-ul corect
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7. Metrici si rapoarte esentiale de urmarit
Exemplu de raport daca este setat tracking-ul corect
Analiza Analytics pana la conversii
See search terms cv negative, extindere
Raport plasamente pentru continut
Quality Score
Cost/conversie
Top produse vandute (ecommerce tracking)