7 proven conversion hacks for your wordpress website
TRANSCRIPT
7 Proven Conversion Hacks For Your WordPress Website
BY OPTIMIZED ASSETS
If you aren’t testing these you are losing revenue!
Kudos to WordPress for creating such an easy tool that business owners across the globe are using their easy drag-and-drop interface to create professional online storefronts in minutes!
Many business owners are creating websites that don’t convert website clicks into leads and sales.
These tips will help get these conversion hacks in place to make sure your site is conversion-optimized and making all the sales it can.
1. Be Responsive!
Mobile Devices are now responsible for more web traffic than desktop and laptop computers (we crossed the tipping point in 2014).
Get with the times and make sure your website is mobile-friendly.
2. Fidget With Your Widgets
WordPress widget areas are an essential part of your online sales campaigns. Your opt-in forms, navigation, blog sidebar (aka advertising space) should work together to help you guide your viewers to a sale.
3. Greet Your Visitors With A Custom Message
Services like HelloBar, IntroBar, and others integrate easily with WordPress and allow you to give user-specific greetings, call to action, and opt-ins that build trust by building on established behaviors.
4. Get Better at Retargeting
A variety of WordPress plugins are available to drop a retargeting pixel in the browsers of all your website visitors.
Depending on the retargeting tool(s) you choose, you can end up with a treasure trove of data about your visitors and how they respond to various ads, calls to action, special deals, and content. This can help you optimize your site down to the last detail.
5. Conduct More Split Tests
There are WordPress plugins that allow you to split test (A/B test) virtually every component and area of your site. Split-testing lets you figure out what converts the best.
Once you get into the swing of A/B testing, turn your WordPress site into an experimental playground until you find the perfect combination for optimized conversions.
6. Take Your Site’s Temp
Heatmaps provide invaluable data as to how your visitors are interacting with your site. They show you where people are looking and clicking, where they’re scrolling too fast to see anything but the color scheme, and where they linger as they decide: to buy, or not to buy?
7. Write Better Blog Posts
Once you find a popular topic be sure to write a blog post that goes above and beyond your readers expectations. It’s important to strike the perfect tone in each post that will increase sales and engagement without driving visitors away – this is as much an art as science.
The words you write inspire the thoughts your visitors think and—more importantly—the feelings your visitors feel.
Bonus Hack: Never Stop Improving!
The biggest hack of all is turn your WordPress site into a high-powered, pro-active conversion machine.
We urge you to keep adjusting, keep testing, and keep that conversion faucet flowing even faster.
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