7 proven strategies to maximize twitter for your business

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7 Proven Strategies to Maximize Twitter for Your Business Dave Kerpen CEO, Likeable Local #SMTLive | @DaveKerpen

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7 Proven Strategies to Maximize Twitter for Your Business

Dave KerpenCEO, Likeable Local

#SMTLive | @DaveKerpen

Today We’ll Cover:

1.Why Twitter? 2.Seven strategies for Twitter

success

3.Twitter for Customer Service

4.How Likeable Local can help

#SMTLive | @DaveKerpen

But first, a tale of Twitter...

In Las Vegas

About the Aria And the Rio

And how a little empathy goes a

long way!

#SMTLive | @DaveKerpen

These are a few of my favorite stats…

Promoted tweets boost offline

sales by 29%

About 92% of international brands tweet

more than once daily, 36% of

which are link-containing tweets

85% of followers feel more connected with a small business after following them

70% of marketers will

increase spend on social in

2015Over $8.5 billion was spent on social media in 2014

And projected spend for 2018 is $14 billion

About 63% of Twitter users regard their

smartphones as their primary tweeting device

Sources: HubSpot, Simply Measured, Twitter, eMarketer

#SMTLive | @DaveKerpen

7 Proven Twitter Success Strategies

1.LISTEN strategically.

2.RESPOND to everyone.

3.REPEAT great content.

4.HASHTAG wisely.

5.ADVERTISE smarter.

6.JOIN conversations

7.USE tools.

#SMTLive | @DaveKerpen

Start Listening

! Type in keywords

Establish keywords related to your

company/customers

1. Listen Strategically

#SMTLive | @DaveKerpen

Why Listen?

Why Listen?o Make people feel heard

o Gain a better understanding of your customers

o Uncover new opportunities

o Contribute to future product planning & discover customers’ likes, dislikes, wants & needs

#SMTLive | @DaveKerpen

Identify WHAT & WHO To Listen To

FIRST, ASK YOURSELF THESE QUESTIONS:

• “What’s important to your business?”

• “What’s important to your customers?”

• “Who is important to your customers?”

• “Who is important in your industry?”

#SMTLive | @DaveKerpen

Choose The Right Keywordso Identify the right keywords

and phrases that’ll give you the most relevant Twitter conversations!

o Listen to industry influencers!They’re the people who your customers are also listening to!

#SMTLive | @DaveKerpen

2. Respond to Everyone

80% of Customer Service inquiries go

unanswered on social media

By being in the top 20%, you can establish your company as

a leader

#SMTLive | @DaveKerpen

Source: Adweek

Telephone Customer Service is OUT

o Customer service is no longer just phone lines.

o Twitter is now where people express their opinions.

o Twitter is PUBLIC!

#SMTLive | @DaveKerpen

Twitter = The New Customer Service Tool

#SMTLive | @DaveKerpen

Source: Social Media Examiner

The Power of Responding

71% of customer complaints on Twitter go unanswered

YET, 83% of people appreciate being answered by a company when they receive a response

HOWEVER, 63% would not like it or hate it if the company contacted

them about something other than their complaint tweet

So on Twitter, respond to EVERYONE with a timely & pertinent response

Source: Maritz Research

#SMTLive | @DaveKerpen

How To Respond

1) Respond quickly and publicly• Always apologize • Mention you’ll send a private message • This lets the commenter, and anyone else

listening know that you’re also listening2) Resolve privately• Avoid further public back and forth, and fix

the problem!

#SMTLive | @DaveKerpen

Notice: Respond quickly AND with an apology!

Let’s Take a Look at Some Examples!

#SMTLive | @DaveKerpen

Source: Fluid Digital, Courtyleer

Respond publically

AND

Resolve Privately

#SMTLive | @DaveKerpen

Source: Business 2 Community

Responding to Negative Comments

The Two Rules Of Thumb: 1) Do Not Ignore

– Ignoring tells your customer you don’t care– Exceptions = obscene comments, private information

2) Don’t be defensive

#SMTLive | @DaveKerpen

Like this

Say Thank You!

Don’t forget to respond to positive comments too!

A “thank you” is just as important as an “I’m sorry”!

#SMTLive | @DaveKerpen

Maximize Exposure: Know Your Twitter Timing

The average shelf life of a tweet is only 20 minutes!

So, how do you maximize your Twitter exposure?

Cater to your fans who are on Twitter at different times!

#SMTLive | @DaveKerpen

3. Repeat Great Content

#SMTLive | @DaveKerpen

Repeat Tweets

Use Twitter Reverb by Likeable Hub to help!

“Repeating a tweet gets you 86% as much

performance as the initial tweet!”

#SMTLive | @DaveKerpen

4. #Hashtag Wisely

#SMTLive | @DaveKerpen

Source: Bufferapp

Why Hashtag?

o Hashtags = trackable Twitter keywords!

o Hashtags let your tweets become part of larger conversations to gain more visibility

#SMTLive | @DaveKerpen

Source: Go Brand Go

Hashtag Tips

1)Create a hashtag before promoting an initiative

2)Make it simple

3)Make it easy to use

4)Make it FUN (and informative)!

#SMTLive | @DaveKerpen

Source: Front Man Marketing

5. Advertise Smarter

#SMTLive | @DaveKerpen

Source: Twitter

Advertise Smarter

Ad Copy Rules of Thumb:1. Be Clear and Concise2. Keep Your Objectivein Mind3. Always Be Helping

Don’t forget to optimize your visuals for mobile, too!

Be creative. Be unique. Be Visual. Visual content is consumed most directly on social media

#SMTLive | @DaveKerpen

Set Smart Objectives

• What do you want to achieve in your ad campaign?– More followers?– More click-throughs?– More engagement?– More app installs?– More leads?

• Setting goals will set you up to succeed!

#SMTLive | @DaveKerpen

Find Your Perfect Audience

Twitter has dozens of targeting options to find YOUR perfect audience

Upload a list of contacts & create a custom or lookalike audience based on people you know are receptive to your

ads

#SMTLive | @DaveKerpen

6. Join The Conversation

#SMTLive | @DaveKerpen

Why Join Conversations?

o Listening and engaging doesn’t have to be limited to only your customer base!

o Find new potential fans conversing about similar topics!

o Engaging can convert fans leads customers

o Engage with folks talking about your competitors so they know your brand too!

#SMTLive | @DaveKerpen

How To Join The Conversation

#SMTLive | @DaveKerpen

7. Use Tools Succeeding on Twitter requires care and regular

attention, which takes time and resources!

#SMTLive | @DaveKerpen

Tools We Love

#SMTLive | @DaveKerpen

Why Use Social Tools?

Tools can help with: 1. Content2. Listening3. Analytics4. Repeating

#SMTLive | @DaveKerpen

Click To Tweet

1. Write a tweet2. Create a shareable

custom link with that tweet

3. Make it easy for your audience to send out your curated message

4. Track the activity of that link

#SMTLive | @DaveKerpen

Social Quant

• Increase your followers

• Expand real connections

• Identify relevant

potential connections

• Expand your market

visibility

• Analyze your growth

#SMTLive | @DaveKerpen

Likeable HubLikeable Hub is an accessible app that can help you:

• Share content across channels

• Listen• Create content ideas• Repeat tweets• Generate leads &

referrals• Measure your progress

#SMTLive | @DaveKerpen

HOW CANLIKEABLE HUB HELP?

#SMTLive | @DaveKerpen

Likeable Hub VIP

#SMTLive | @DaveKerpen

Choose from thousands of content ideas and trending news

posts to share in seconds.

TURBOPOST ™ Technology

#SMTLive | @DaveKerpen

Strategically Repeated Tweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement

Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!

Likeable Hub Site

#SMTLive | @DaveKerpen

THANK YOU / GRAND PRIZE!

CONTACTDave Kerpen

[email protected]

TWITTER@DaveKerpen

PHONE212-359-4347

QUESTIONS?

Download Likeable Hub for free at LikeableHub.com!

#SMTLive | @DaveKerpen