7 proven strategies to maximize twitter for your business
TRANSCRIPT
7 Proven Strategies to Maximize Twitter for Your Business
Dave KerpenCEO, Likeable Local
#SMTLive | @DaveKerpen
Today We’ll Cover:
1.Why Twitter? 2.Seven strategies for Twitter
success
3.Twitter for Customer Service
4.How Likeable Local can help
#SMTLive | @DaveKerpen
But first, a tale of Twitter...
In Las Vegas
About the Aria And the Rio
And how a little empathy goes a
long way!
#SMTLive | @DaveKerpen
These are a few of my favorite stats…
Promoted tweets boost offline
sales by 29%
About 92% of international brands tweet
more than once daily, 36% of
which are link-containing tweets
85% of followers feel more connected with a small business after following them
70% of marketers will
increase spend on social in
2015Over $8.5 billion was spent on social media in 2014
And projected spend for 2018 is $14 billion
About 63% of Twitter users regard their
smartphones as their primary tweeting device
Sources: HubSpot, Simply Measured, Twitter, eMarketer
#SMTLive | @DaveKerpen
7 Proven Twitter Success Strategies
1.LISTEN strategically.
2.RESPOND to everyone.
3.REPEAT great content.
4.HASHTAG wisely.
5.ADVERTISE smarter.
6.JOIN conversations
7.USE tools.
#SMTLive | @DaveKerpen
Start Listening
! Type in keywords
Establish keywords related to your
company/customers
1. Listen Strategically
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Why Listen?
Why Listen?o Make people feel heard
o Gain a better understanding of your customers
o Uncover new opportunities
o Contribute to future product planning & discover customers’ likes, dislikes, wants & needs
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Identify WHAT & WHO To Listen To
FIRST, ASK YOURSELF THESE QUESTIONS:
• “What’s important to your business?”
• “What’s important to your customers?”
• “Who is important to your customers?”
• “Who is important in your industry?”
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Choose The Right Keywordso Identify the right keywords
and phrases that’ll give you the most relevant Twitter conversations!
o Listen to industry influencers!They’re the people who your customers are also listening to!
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2. Respond to Everyone
80% of Customer Service inquiries go
unanswered on social media
By being in the top 20%, you can establish your company as
a leader
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Source: Adweek
Telephone Customer Service is OUT
o Customer service is no longer just phone lines.
o Twitter is now where people express their opinions.
o Twitter is PUBLIC!
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The Power of Responding
71% of customer complaints on Twitter go unanswered
YET, 83% of people appreciate being answered by a company when they receive a response
HOWEVER, 63% would not like it or hate it if the company contacted
them about something other than their complaint tweet
So on Twitter, respond to EVERYONE with a timely & pertinent response
Source: Maritz Research
#SMTLive | @DaveKerpen
How To Respond
1) Respond quickly and publicly• Always apologize • Mention you’ll send a private message • This lets the commenter, and anyone else
listening know that you’re also listening2) Resolve privately• Avoid further public back and forth, and fix
the problem!
#SMTLive | @DaveKerpen
Notice: Respond quickly AND with an apology!
Let’s Take a Look at Some Examples!
#SMTLive | @DaveKerpen
Source: Fluid Digital, Courtyleer
Responding to Negative Comments
The Two Rules Of Thumb: 1) Do Not Ignore
– Ignoring tells your customer you don’t care– Exceptions = obscene comments, private information
2) Don’t be defensive
#SMTLive | @DaveKerpen
Like this
Say Thank You!
Don’t forget to respond to positive comments too!
A “thank you” is just as important as an “I’m sorry”!
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Maximize Exposure: Know Your Twitter Timing
The average shelf life of a tweet is only 20 minutes!
So, how do you maximize your Twitter exposure?
Cater to your fans who are on Twitter at different times!
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Repeat Tweets
Use Twitter Reverb by Likeable Hub to help!
“Repeating a tweet gets you 86% as much
performance as the initial tweet!”
#SMTLive | @DaveKerpen
Why Hashtag?
o Hashtags = trackable Twitter keywords!
o Hashtags let your tweets become part of larger conversations to gain more visibility
#SMTLive | @DaveKerpen
Source: Go Brand Go
Hashtag Tips
1)Create a hashtag before promoting an initiative
2)Make it simple
3)Make it easy to use
4)Make it FUN (and informative)!
#SMTLive | @DaveKerpen
Source: Front Man Marketing
Advertise Smarter
Ad Copy Rules of Thumb:1. Be Clear and Concise2. Keep Your Objectivein Mind3. Always Be Helping
Don’t forget to optimize your visuals for mobile, too!
Be creative. Be unique. Be Visual. Visual content is consumed most directly on social media
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Set Smart Objectives
• What do you want to achieve in your ad campaign?– More followers?– More click-throughs?– More engagement?– More app installs?– More leads?
• Setting goals will set you up to succeed!
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Find Your Perfect Audience
Twitter has dozens of targeting options to find YOUR perfect audience
Upload a list of contacts & create a custom or lookalike audience based on people you know are receptive to your
ads
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Why Join Conversations?
o Listening and engaging doesn’t have to be limited to only your customer base!
o Find new potential fans conversing about similar topics!
o Engaging can convert fans leads customers
o Engage with folks talking about your competitors so they know your brand too!
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7. Use Tools Succeeding on Twitter requires care and regular
attention, which takes time and resources!
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Why Use Social Tools?
Tools can help with: 1. Content2. Listening3. Analytics4. Repeating
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Click To Tweet
1. Write a tweet2. Create a shareable
custom link with that tweet
3. Make it easy for your audience to send out your curated message
4. Track the activity of that link
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Social Quant
• Increase your followers
• Expand real connections
• Identify relevant
potential connections
• Expand your market
visibility
• Analyze your growth
#SMTLive | @DaveKerpen
Likeable HubLikeable Hub is an accessible app that can help you:
• Share content across channels
• Listen• Create content ideas• Repeat tweets• Generate leads &
referrals• Measure your progress
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Likeable Hub VIP
#SMTLive | @DaveKerpen
Choose from thousands of content ideas and trending news
posts to share in seconds.
TURBOPOST ™ Technology
#SMTLive | @DaveKerpen
Strategically Repeated Tweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement
Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!
THANK YOU / GRAND PRIZE!
CONTACTDave Kerpen
TWITTER@DaveKerpen
PHONE212-359-4347
QUESTIONS?
Download Likeable Hub for free at LikeableHub.com!
#SMTLive | @DaveKerpen