7/26/2019 7 Ps of Saudi Arabian Airlines

1/10

7 PS OF SAUDI ARABIAN

AIRLINES

Presentation By: Abdul Basit

Roll # 09

Subject: Social Marketing

7/26/2019 7 Ps of Saudi Arabian Airlines

2/10

INTRODUCTION

The rapid growth in Pakistanstelecom industry has beencontributing to Indias GDP atlarge.

Privatization was graduallyintroduced, first in cellular andbasic services, followed by valueadded services.

Services such as 3G and 4G hashelped to further augment thegrowth rate.

7/26/2019 7 Ps of Saudi Arabian Airlines

3/10

7 Ps OF SERVICE MARKETING

7/26/2019 7 Ps of Saudi Arabian Airlines

4/10

PRODUCTS

Flight Operations

Saudia Catering

Services

Saudia Cargo

7/26/2019 7 Ps of Saudi Arabian Airlines

5/10

PRICE

Affordable Rates

Customer based pricing

strategies

Flexible Pricing Mechanism

First Class

Business Class

Guest Class

Rewards on Usage

7/26/2019 7 Ps of Saudi Arabian Airlines

6/10

PLACE

Wide and Extensive presence

Destinations flown across five

continents.

Customer Care Touch Points at

each airport across the globe.

Availability of different options /

packages to meet customers needs

7/26/2019 7 Ps of Saudi Arabian Airlines

7/10

PROMOTION

Celebrity Advertisements

Sponsorship of National &International Events

Animated Advertisements

Welfare Activities

Reflection of Culture andNorms

Reflection of Social Class

Reflection of RoyalBelongingness

7/26/2019 7 Ps of Saudi Arabian Airlines

8/10

PEOPLE

Employee Training &Development

Job Rotation.

Discounted Employee Air-Travelling Benefits.

Reward And Recognition.

Health And Safety insurance.

Employee Engagement.

7/26/2019 7 Ps of Saudi Arabian Airlines

9/10

PROCESS

Online Registrations / Subscription / Reservations

Availability of Sales Agents at each operative destination.

Customer Feedback and Complaints are entertained.

Privileges and Benefits to regular travelers.

7/26/2019 7 Ps of Saudi Arabian Airlines

10/10

PHYSICAL EVIDENCE

Personal Mileage Record.

Exclusive Lounge Space.

Advanced Fleet.

Affiliations With Several Airlines Alliances.

World Class Cabin Crew.

Inflight And In-lounge Facilitations.

Discounted Inflight Shopping Facility.

Coverage Across Five Continents.