7 Reasons Why Mobile Matters

Sources: Eric Schmidt MWC February 2012 and HowToGoMobile.com

Your customers are already mobile. Are you?

By 2013, more people will use mobile phones than PCs

to get online. Mobile searches have grown by 400% since 2010

There will be one mobile device for every person by

2015

Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011

Users want their mobile experience to be as good as their desktop experience.

71 %

60 %

78 %

of users expect a mobile siteto load as fast as a desktop site

of users expect a mobile siteto load in 3 seconds or less

will retry a site two times or less if it does not load initially

Sources: Compuware, “What Users Want from Mobile,” 2011

A bad mobile experience can cost you more customers than you realise.

57 %

40 %

23 %

would not recommend a business with a bad mobile site

have turned to a competitor’s site after a bad mobile experience

will retry a site two times or less if it does not load initially

Sources: Compuware, “What Users Want from Mobile,” 2011

Mobile users want to connect with their businesses in their local area.

Sources: Google “The Mobile Movement: Understanding Smartphone Users,” 2011

95%

61%

90%

of smartphone users have searched for local information

of users call a business after searching and 59% visit the location

of these people act within 24 hours

Apps are fun and useful, but many prefer mobile sites for shopping.

Sources: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011

VS.

of users prefer mobile sites to apps for researching prices.81 %

prefer mobile site for product reviews.79 %

prefer them for purchasing.61 %

Businesses like yours can drive purchases with a mobile-friendly site.

Sources: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011

of mobile users have compared product prices on their phones.70%

have read product reviews on their phones.65%

of mobile searches lead to purchase.50%

Sources: Eric Schmidt MWC February 2012

There are 7 billion people in the World.

About 2 billion people are connected to the Internet.

1 billion have smart phones.