1. YOUR WEBSITE IS NOT DOING THE JOB

Your website must be home to all conversions. A low-converting website results in a low ROI.

A WELL-CONVERTING WEBSITE HAS:

● A clear goal and target audience

● Relevant web design

● Attractive landing pages

● Active distribution, SEO & PR

… or it’s doing the wrong job.

2. YOUR CONTENT HAS GIVEN UP

Content is what attracts users, who then become customers. It needs to be relevant, useful & fresh. Old content can’t win the competition of today.

AVOID:

Overly promotional content

Content that adds no value to your reader

Fluff or blackhat SEO content

Duplicate content of any kind

… or needs a reboot. “Content builds relationships.

Relationships are built on trust. Trust drives revenue.”

-Jay Baer

3. YOUR MARKETING TACTICSARE DISCONNECTED

All your inbound marketing channels must work towards a single goal.

SAME CAMPAIGN, STRATEGY & DATA PARAMETERS SHOULD APPLY TO YOUR:

Social media postings

Content on your blog

Promotional and monthly emails

Likewise, your team members must be in tune with the same strategy & share data.

… or they need to team up.

4. WRONG MESSAGES FOR THE WRONG PEOPLE

ASK YOURSELF:

Does your marketing have a clear goal?

Do your activities convey your main message?

Does your buyer persona understand your language?

Google processes 3.5 billion searches per day, but only a fraction are your ideal customers. Win them at the Zero Moment of Truth and align your content with their buyer’s journey. Solve their problems!

…or your messaging isn’t aligned with your buyer personas.

5. You Don’t Talk To Your Marketing Team

Your marketing team can’t read your mind (hopefully), so make sure they are regularly updated with your company’s goals, revenues from their online efforts, new offers, products & other data.

Give regular feedback about your team’s content and campaigns.

… or keep your team connected with your business goals.

6. YOU’RE CUTTING SPENDING ON YOUR MARKETING BUDGET

Don’t … just don’t. We say this because we know what small marketing budgets can do to great products.

Your business needs new leads, online presence, & a website that converts. All growth opportunities could be locked in a piggy bank … or released out to the wild. Your call!

… or you’re losing dollars to save pennies.

7. IT DOES WORK

Using the right marketing metrics makes a big difference in assessing your final results.

Have you analyzed your online data?

Did you aim at generating traffic, leads or customers? All of them?

If your leads don’t reach the final deal, the reason may be in your sales tactic, not in your website or inbound marketing.

… but you don’t measure it right. “Marketing

metrics can serve as an important

means of assessing and

communicating marketing

performance.”

HAVE YOU BEEN MAKING ONE OF THESE

MISTAKES?

Don’t worry … start over and remember to regularly analyze your online ROI and set SMART goals:

SPECIFIC MEASURABLE ACHIEVABLE REALISTIC TIME-BOUND

Read the full article: “7 Reasons Why Your Inbound Marketing Doesn't Work”

TIPS! MORE TIPS!