7 seo tips for ecommerce website

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SLIDE TITLE Click to edit Master text styles Second level Third level Fourth level Fifth level 7 SEO Tips for Ecommerce Website Tanmay Seth Marketing | KNOWARTH Technologies

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7 SEO tips to keep in mind when planning to develop your own Ecommerce Website. Online shopping websites need to carefully assess the needs of their business and plan accordingly. Email us at [email protected] for free consultation.

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7 SEO Tips for Ecommerce Website

Tanmay SethMarketing | KNOWARTH Technologies

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Whether we speak of old school shopping or the new in town e-commerce wave, the

only way customers can reach the place of business is if they can locate the store

easily.

Internet thrives on search. Millions of search strings make their way into the internet

ecosystem each day. There’s no point in spending money on a fancy website and

stocking up on best products at awesome prices if your site isn’t featuring on the first

page in Google.

That is where SEO efforts come into the picture. People are more likely to find you, if

you have a higher search rank. And the more traffic, higher the probability of making

sale.

When it comes to SEO for an online shop, “one size fits all” strategy does not work.

Online shopping websites need to carefully assess the needs of their business and plan

accordingly. Here are a few tips to help towards making that all-important decision.

Overview

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Invest some time and money to identify the most appropriate keywords for your

online store. Users tend to be very specific while doing a keyword search. Ensure

that the keywords used in your online shopping website’s SEO aren’t too generic. Or

else, visitors simply won’t be able to find you.

1. The effective keywords

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Be as original as possible in your product

descriptions tags. That’s probably the most

important step in ecommerce SEO.

Since content duplication in ecommerce

stores is inevitable with product descriptions

and lists, it is advisable to look for ways to

reduce redundancy.

Don’t copy-paste the manufacturer’s product

description, take some time to build your

own. It may give you a mild headache, but it

will save you a migraine later. Ensure that

each product description is unique and search

engine friendly.

2.No duplicate content

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Pay per click is the necessary tool in the

SEO of online shops. However, it is advisable

to not rely on it entirely to create visibility.

PPC costs continue to rise with each search

and as soon as you stop paying for

placement, your online presence disappears.

Some customers do not trust sponsored links,

banners, and other ads. Therefore, organic

SEO is essential along with PPC for online

shopping website to improve visibility.

3. Pay Per Click

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4. Strengthen your content strategy

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Keep adding unique and high quality content regularly to your e-Commerce Portal.

It will help with your search engine ranking, and an added value for users. Consider

having a blog and add relevant content that's related to products and services on

your website.

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Use ALT tags liberally on your website. Image search

function has gained a lot of popularity and people

are using it to find products. Your e-commerce SEO

strategy needs to incorporate related keywords for

ALT tags of every image on the website. Don’t stuff

keywords; ensure that every keyword used is

directly relevant.

5. Optimize images

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6. Meta descriptions for webpages

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For onsite ecommerce SEO, use a

different meta descriptions for each

page. Meta descriptions are written for

humans with the purpose of helping to

get visitors to your online store once it

shows up in search engines.

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Use keywords for internal links on your

website. This will help enhance your

visibility in search engines. Consider

doing the same for product descriptions

by linking them to other similar products

on your website.

7. Remember to optimize anchor text

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THANK YOU

KNOWARTH Technologies Pvt. Ltd.Address: 11, Aryan Corporate Park, Nr. Shilaj Railway Crossing, Thaltej, Ahmedabad

– 380059, Gujarat, INDIA

Email: [email protected] | Website: www.knowarth.com

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