7 seo tips for ecommerce website
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7 SEO tips to keep in mind when planning to develop your own Ecommerce Website. Online shopping websites need to carefully assess the needs of their business and plan accordingly. Email us at [email protected] for free consultation.TRANSCRIPT
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7 SEO Tips for Ecommerce Website
Tanmay SethMarketing | KNOWARTH Technologies
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2© 2015 KNOWARTH Technologies Pvt. Ltd. 2
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3© 2015 KNOWARTH Technologies Pvt. Ltd.
Whether we speak of old school shopping or the new in town e-commerce wave, the
only way customers can reach the place of business is if they can locate the store
easily.
Internet thrives on search. Millions of search strings make their way into the internet
ecosystem each day. There’s no point in spending money on a fancy website and
stocking up on best products at awesome prices if your site isn’t featuring on the first
page in Google.
That is where SEO efforts come into the picture. People are more likely to find you, if
you have a higher search rank. And the more traffic, higher the probability of making
sale.
When it comes to SEO for an online shop, “one size fits all” strategy does not work.
Online shopping websites need to carefully assess the needs of their business and plan
accordingly. Here are a few tips to help towards making that all-important decision.
Overview
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Invest some time and money to identify the most appropriate keywords for your
online store. Users tend to be very specific while doing a keyword search. Ensure
that the keywords used in your online shopping website’s SEO aren’t too generic. Or
else, visitors simply won’t be able to find you.
1. The effective keywords
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Be as original as possible in your product
descriptions tags. That’s probably the most
important step in ecommerce SEO.
Since content duplication in ecommerce
stores is inevitable with product descriptions
and lists, it is advisable to look for ways to
reduce redundancy.
Don’t copy-paste the manufacturer’s product
description, take some time to build your
own. It may give you a mild headache, but it
will save you a migraine later. Ensure that
each product description is unique and search
engine friendly.
2.No duplicate content
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Pay per click is the necessary tool in the
SEO of online shops. However, it is advisable
to not rely on it entirely to create visibility.
PPC costs continue to rise with each search
and as soon as you stop paying for
placement, your online presence disappears.
Some customers do not trust sponsored links,
banners, and other ads. Therefore, organic
SEO is essential along with PPC for online
shopping website to improve visibility.
3. Pay Per Click
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4. Strengthen your content strategy
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Keep adding unique and high quality content regularly to your e-Commerce Portal.
It will help with your search engine ranking, and an added value for users. Consider
having a blog and add relevant content that's related to products and services on
your website.
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Use ALT tags liberally on your website. Image search
function has gained a lot of popularity and people
are using it to find products. Your e-commerce SEO
strategy needs to incorporate related keywords for
ALT tags of every image on the website. Don’t stuff
keywords; ensure that every keyword used is
directly relevant.
5. Optimize images
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6. Meta descriptions for webpages
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For onsite ecommerce SEO, use a
different meta descriptions for each
page. Meta descriptions are written for
humans with the purpose of helping to
get visitors to your online store once it
shows up in search engines.
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Use keywords for internal links on your
website. This will help enhance your
visibility in search engines. Consider
doing the same for product descriptions
by linking them to other similar products
on your website.
7. Remember to optimize anchor text
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THANK YOU
KNOWARTH Technologies Pvt. Ltd.Address: 11, Aryan Corporate Park, Nr. Shilaj Railway Crossing, Thaltej, Ahmedabad
– 380059, Gujarat, INDIA
Email: [email protected] | Website: www.knowarth.com
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