7 smart ways to get testimonials for law firms

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Are You Using the Right Channels to Capture Testimonials and Reviews for Your Law Firm? 7 Smart Ways to Get Testimonials for Law Firms

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Are You Using the Right Channels to Capture Testimonials and Reviews for Your Law Firm?

7 Smart Ways

to Get Testimonials

for Law Firms

#1. YELP: Real People. Real Reviews.

Yelp was named the most trusted review site for law firms across the board— Surpassing websites like Avvo, Super

Lawyers and even Martindale-Hubbell!

Haven’t claimed your business on Yelp yet?

Make sure all the basic information about

your law firm is accurate including:

• Address

• Phone Number• Website

• Hours of Operation• Category

Most Trusted Websites for Attorney Reviews

#2. Avvo.com

Clients who rate your law firm on Avvo can indicate your:

• Level of Professional Conduct• Industry Recognition• Overall Experience

Client reviews are located towards the bottom of each attorney’s profile just

above peer endorsements.

Avvo connects 160,000 attorneys with over 6 million consumers each month.

#3. LinkedIn

LinkedIn is a communication hub for:

• Personal recommendations• Colleague and peer reviews • Testimonials from existing clients

As an added benefit you have the ability to see a detailed profile of the individual who wrote the review or recommendation

(including their professional networks).

#4. FacebookHave thousands of followers on

Facebook or Twitter?

Make those ‘likes’ work for you by seeking out testimonials.

Be aware that you do, however, need to

receive client consent prior to using any information shared with your firm

via social media.

Likewise, in many states law firm websites and their corre-sponding social media pages are subject to the same re-

strictions imposed on other advertising channels.

#5. Google+Testimonials and other

recommendations account for 20-50% of buying decisions.

Normally, Google+ reviews show up at the top of organic results pages.

**Make sure to read Google’s guidelines for

testimonials/ reviews beforehand as well as the state legal regulations.

#6. Exit SurveysDoes your firm send out a satisfac-

tion survey or review form once a case is

wrapped up?

If so, it can be helpful to include a section with an optional comments box for

testimonials.

A few questions to help generate thought include:

• Would you recommend our legal ser-vices to a family member or friend?

Why?

• How would you summarize your experi-ence with our law firm?

#7. Personal Requests

Sometimes, the simplest way to get a testimonial is to just ASK for it! More often than not, if you provided quality legal ser-vice, they’ll be happy to write one.

As a general rule of thumb it’s a good practice to receive permission in writing to publish any testimonial from a current or former client…

ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts

For legal purposes, this information regarding testimonials for law firms should not be considered legal advice nor should it be used exclusively to make decisions pertaining to your firm.

Learn More About Our Law Firm Marketing Ser-vices

by visitingInfobaywebmarketing.com

Before implementing any changes on your website it’s impor-tant to first learn which advertising guidelines are relevant to you. For instance, some states require endorsements or testimonials to be followed by a disclaimer while other jurisdictions have more stringent regulations as what constitutes an advertisement.

Read the full post on obtaining testimonials for law firms athttp://www.infobaywebmarketing.com/blog/