7 sms marketing mistakes to avoid

13
SMS MARKETING MISTAKE TO AVOID 7

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Education and making smart decisions are key to launching a successful SMS campaign. Learn from successful SMS campaign managers.

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Page 1: 7 SMS Marketing Mistakes to Avoid

S M S M A R K E T I N G M I S T A K E T O A V O I D7

Page 2: 7 SMS Marketing Mistakes to Avoid

You have decided to use SMS messaging to reach more customers

However, do you have a………

fail proof SMS campaign strategy

and measurement/analysis plan?

Page 3: 7 SMS Marketing Mistakes to Avoid

C O M M O N S M S M I S T A K E S B U R I E D IN THE FAILED SMS G R A V E Y A R D

Page 4: 7 SMS Marketing Mistakes to Avoid

1 Using bought lists

VIOLATED CAN-SPAM

RULE

Learn more about CAN-SPAM rule. Visit http://goo.gl/HuVUfY

Grow your Opt In list by using proper consent methods. Rules and regulations govern the world of SMS. Know your rules!

Page 5: 7 SMS Marketing Mistakes to Avoid

2 Confusing CTA

Text “2% OFF ”

space “ZIP CODE”

to (2CHEAP)

Create a CLEAR and SIMPLE Call To Action (CTA) to get users to opt in to start receiving SMS from you.

Text 2% to

224327this is better

Page 6: 7 SMS Marketing Mistakes to Avoid

3 Sending more than the promised frequency

Sent Additional

3 messages for special Promotion

Stick to your campaign strategy. If you’ve promised 2 messages per week, do not send more than 2 per week. This is a RULE!

Page 7: 7 SMS Marketing Mistakes to Avoid

4 Poor timing

Sent SMS campaign

to everyone at 7:30am

Avoid rush hour, early morning or late at night.

AND be conscious of time zone. 7:30am CST is 5:30am PST

Page 8: 7 SMS Marketing Mistakes to Avoid

5 Stuffing too much information

Some wireless carriers do not concatenate long messages. Scrolling down 10 part message —(1of10 )ABC company…..(5of10) want you to…..(10of10) thank you…….

(7of10) is what you think……..(2of10) and they don’t arrive in order—

The main point of SMS communications is to make your offer easy, catchy and fast. Keep text messages short and precise so that they contain only the most important information.

Each SMS is 160 characters, if your message is more than 300 characters, use another communications channel.

Page 9: 7 SMS Marketing Mistakes to Avoid

6 Sending generic content

Dear sir, come into our store for a free

taco

SMS is a one-on-one conversation, use your brand and product name whenever possible.

Taco Mucho BIG one day offer

from 3pm-close 10/30/14! Use code FREE10 in store.

Details www.tacomucho.com Reply Stop to stop

this is better

Page 10: 7 SMS Marketing Mistakes to Avoid

7 Running SMS campaign without a strategy

Used SMS as a

one-off feature

With SMS, brands gain extensive reach and help build relationships. Come up with an overall strategy to build your database and optimize a campaign in real time through metrics.

Interview several SMS providers and choose a right partner to help you build a successful SMS campaign strategy.

Page 11: 7 SMS Marketing Mistakes to Avoid

Avoid the seven deadly mistakes described and consult your SMS gateway provider. Each SMS campaign is unique, therefore different rules apply.

A well planned pre-approved SMS campaign leads to 100% success! I guarantee!

Page 12: 7 SMS Marketing Mistakes to Avoid

GET MORE TIPSF R O M V I C T O R I A & N A T H A N

[email protected]

http://www.2sms.com

1-877-276-7266

Page 13: 7 SMS Marketing Mistakes to Avoid

–Victoria Roberts

2sms is an enterprise SMS application provider. We help great companies navigate the SMS industry and integrate SMS into their existing communication system to engage people and then turn that engagement into revenue.