7 step framework to build amazing products with your customers
TRANSCRIPT
People want to be heard and to
contribute
The Customer Centric Agenda
Observe Purpose Transparency Ideate Motivate Accountable Loveable
Basic Inputs Observe Instead
Active vs Passive
Early Validation (Pain Killers working?)
The Business Case Fallacy
Observe
Not Just Qualitative
Get data on how your users are actually using your product
Use that data to make decisions
Always On
Capture everything your users do
No one knows exactly what data they need
Capture it all, even if you don’t use it right now
Purpose
Understanding Journey
Move from Good enough to Great
Commit and follow up
Don’t commit and let them know why
Explain intent
Transparency
Co-create with customers
Selection criteria
Ideate
Motivate
Different teams - customer centric accountability
Accountable
Loveable
Keeping Users at the Heart of the Product
A loveable product is not just a collection of features and functions
A whole product experience includes on-boarding, educating, and informing users to make them successful
Connect with your users where they work (your platform)
Loveable
Founder and Board member
VP, Product and Engineering
@pendoio @questionpro