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7 steps to a data driven content strategy

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Page 1: 7 steps to a data driven content strategy
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Customer journey

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Intention driven triggers

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Intention driven triggers: goals

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Intention driven triggers: content

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Contextual data

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Contextual insights

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Behaviour data & profiling

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Automated mail flows

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Interaction triggers

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Predictive analytics

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Social listening

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Reporting based on customer journey

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Marketing goals aligned with metrics

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Data-driven content strategy

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