7 steps to hiring an insanely great seo

@TwitterHandle • #CMWorld

7 Steps to Hiring an Insanely Great SEO

Stephan SpencerSEO Expert, founder of Netconcepts, co-author of The Art of SEO, www.stephanspencer.com

@sspencer • #CMWorld


STEPHAN SPENCERSEO Expert | Author | SpeakerCo-Author of The Art of SEO,Co-Author of Social eCommerce, Author of Google Power Search


QUESTION:Are you in the market to hire an SEO employee, contractor, or agency?


AGENDA


1 Get the Garden to Weed Itself

@sspencer• #CMWorld

@TwitterHandle • #CMWorld@TwitterHandle • #CMWorld@sspencer • #CMWorld

@TwitterHandle • #CMWorld@sspencer • #CMWorld

THE JOB POSTING


DELEGATE THE SCREENING


INCLUDE A RIDDLE OR TEST ASSIGNMENT

QUESTION:What are some test assignments you would give?


DID THEY DEFEND THEIR WRONG ANSWER? DEALBREAKER!


AGENDA


2 Review Their Social Media Profiles



ASK YOURSELF THESE QUESTIONS

@TwitterHandle • #CMWorld@TwitterHandle • #CMWorld

Social Media Questions• Are they connected and active with other SEOs? • Do they ask and answer SEO questions? • What kind of content do they share? • Have they ever publicly criticized or bashed their employers

or clients? • Is there evidence they participate in SEO conferences,

Meetups, discussion groups?



Social Media Questions• How are their spelling and grammar in their social media posts? • Do they participate in events or donate time to volunteering? • Are there "personality flags" such as anti-social behavior or mood swings? • Is there racist, sexist, or other prejudiced content in their profiles? • Is there evidence of excessive drinking or illegal drug use? • Are there other red flags that the candidate is not a good cultural fit with

your team?



BE CAREFUL


AGENDA


3 Use A/B Testing for Your Job Postings


@TwitterHandle • #CMWorld@TwitterHandle • #CMWorld@sspencer • #CMWorld


AGENDA


4 Use Trick Questions in the First Interview


QUESTION:What are some trick questions you would ask?


Trick Questions• What's your process for optimizing meta keywords?• What's a good keyword density to aim for?• What's the difference between Panda and Penguin?• What’s more important: attention to detail, honesty,

dedication, technical acumen, creativity?


QUESTION:What’s most important of these 5 qualities?


Trick Questions


Text the word

DFWSEM to 33444


AGENDA


5 Ask Specific Questions that Can Prove Expertise


QUESTION:What’s your wellspring? What’s your quicksand?


EXPERIENCE / EXAMPLES:GET SPECIFICS, CONTRARY

EVIDENCE, KEEP YOUR MOUTH SHUT


LINK BUILDING PHILOSPHY


TRAINING & TEACHING


AGENDA


6 The Second Interview – Bring in an Expert



HIRE AN EXPERTFOR THE DAY


AGENDA


7 Confirm the Fit During the Trial Period



WHAT ARE THEIR STRENGTHS, PRIMARY & SECONDARY

ADVANTAGES, DISC, VALUES?

QUESTION:Do you run finalists or new hires through personality assessments?


DEFINE ROLES, RESPONSIBILITIES, HANDOFFS, SUCCESS METRICS


DETERMINING VALUES

Dr. John Demartini's Value Determination testhttps://drdemartini.com/value_determination/determine_your_values


https://drdemartini.com/value_determination/determine_your_values


MATCH DUTIES TO VALUES


FINAL THOUGHTS

QUESTION:What’s the best indicator of future behavior?


THANK YOU!

You can reach me directly at [email protected]

For my free SEO Hiring Practices PDF & SEO B.S. Detector PDF, text the word DFWSEM to 33444

7 steps to hiring an insanely great seo

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