7 steps to increase your conversions

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Post on 13-Jan-2015

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This lesson is packed full of information on how to increase your conversions, so you can get more out of your affiliate marketing. To see the full lesson, head to: http://www.affilorama.com/content-creation/7-steps-to-improve-conversion-rates Or you can find more free lessons on affiliate marketing at: http://www.affilorama.com/lessons

TRANSCRIPT

Page 1: 7 Steps to Increase Your Conversions
Page 2: 7 Steps to Increase Your Conversions

7 Steps to Increase Your Conversion Rates

Page 3: 7 Steps to Increase Your Conversions

Introduction

1. Target a high-demand market

7 Steps to Increase Your Conversions

Page 4: 7 Steps to Increase Your Conversions

Introduction

1. Target a high-demand market

2. Eliminate website flaws

7 Steps to Increase Your Conversions

Page 5: 7 Steps to Increase Your Conversions

Introduction

1. Target a high-demand market

2. Eliminate website flaws

3. Post content that sells

7 Steps to Increase Your Conversions

Page 6: 7 Steps to Increase Your Conversions

Introduction

1. Target a high-demand market

2. Eliminate website flaws

3. Post content that sells

4. Explain the benefits

7 Steps to Increase Your Conversions

Page 7: 7 Steps to Increase Your Conversions

Introduction

5. Position your links wisely

7 Steps to Increase Your Conversions

Page 8: 7 Steps to Increase Your Conversions

Introduction

5. Position your links wisely

6. Always finish with a CTA

7 Steps to Increase Your Conversions

Page 9: 7 Steps to Increase Your Conversions

Introduction

5. Position your links wisely

6. Always finish with a CTA

7. Optimize your email marketing

7 Steps to Increase Your Conversions

Page 10: 7 Steps to Increase Your Conversions

1. Target a High-Demand Market

7 Steps to Increase Your Conversions

Page 11: 7 Steps to Increase Your Conversions

1. Target a High-Demand Market

Choose affiliate programs that answer needs and desires

7 Steps to Increase Your Conversions

Page 12: 7 Steps to Increase Your Conversions

1. Target a High-Demand Market

Choose affiliate programs that answer needs and desires

Do other marketers have success with it?

7 Steps to Increase Your Conversions

Page 13: 7 Steps to Increase Your Conversions

1. Target a High-Demand Market

Choose affiliate programs that answer needs and desires

Do other marketers have success with it?

http://www.affilorama.com/market-research/choosing-a-topic

7 Steps to Increase Your Conversions

Page 14: 7 Steps to Increase Your Conversions

1. Target a High-Demand Market

Choose affiliate programs that answer needs and desires

Do other marketers have success with it?

http://www.affilorama.com/market-research/choosing-a-topic

Bring in niche-relevant buyers with high ‘buyer intent’ keywords

7 Steps to Increase Your Conversions

Page 15: 7 Steps to Increase Your Conversions

1. Target a High-Demand Market

Choose affiliate programs that answer needs and desires

Do other marketers have success with it?

http://www.affilorama.com/market-research/choosing-a-topic

Bring in niche-relevant buyers with high “buyer intent” keywords

Check demand via search volumes

7 Steps to Increase Your Conversions

Page 16: 7 Steps to Increase Your Conversions

1. Target a High-Demand Market

Choose affiliate programs that answer needs and desires

Do other marketers have success with it?

http://www.affilorama.com/market-research/choosing-a-topic

Bring in niche-relevant buyers with high “buyer intent” keywords

Check demand via search volumes

http://www.affilorama.com/market-research/doing-keyword-research

7 Steps to Increase Your Conversions

Page 17: 7 Steps to Increase Your Conversions

7 Steps to Increase Your Conversions

Page 18: 7 Steps to Increase Your Conversions

7 Steps to Increase Your Conversions

Page 19: 7 Steps to Increase Your Conversions

2. Eliminate Website Flaws

7 Steps to Increase Your Conversions

Decrease page load times

Page 20: 7 Steps to Increase Your Conversions

7 Steps to Increase Your Conversions

Page 21: 7 Steps to Increase Your Conversions

2. Eliminate Website Flaws

7 Steps to Increase Your Conversions

Decrease page load times

http://www.affilorama.com/site-building/7-crucial-site-building-mistakes

-you-need-to-fix

Page 22: 7 Steps to Increase Your Conversions

2. Eliminate Website Flaws

7 Steps to Increase Your Conversions

Decrease page load times

http://www.affilorama.com/site-building/7-crucial-site-building-mistakes

-you-need-to-fix

Ensure your...

...layout is clear and easy to navigate

...headlines are attention-grabbing and to-the-point

....site is optimized to be mobile friendly (responsive)

Page 23: 7 Steps to Increase Your Conversions

3. Post Content That Sells

7 Steps to Increase Your Conversions

Reviews

Page 24: 7 Steps to Increase Your Conversions

3. Post Content That Sells

7 Steps to Increase Your Conversions

Reviews

Product comparisons

Page 25: 7 Steps to Increase Your Conversions

3. Post Content That Sells

7 Steps to Increase Your Conversions

Reviews

Product comparisons

Lists

Page 26: 7 Steps to Increase Your Conversions

3. Post Content That Sells

7 Steps to Increase Your Conversions

Reviews

Product comparisons

Lists

Tell a story

Page 27: 7 Steps to Increase Your Conversions

3. Post Content That Sells

7 Steps to Increase Your Conversions

Reviews

Product comparisons

Lists

Tell a story

Mention (broadly) who the product is for

Page 28: 7 Steps to Increase Your Conversions

4. Explain the Benefits

7 Steps to Increase Your Conversions

Features alone aren’t enough

Page 29: 7 Steps to Increase Your Conversions

7 Steps to Increase Your Conversions

Page 30: 7 Steps to Increase Your Conversions

4. Explain the Benefits

7 Steps to Increase Your Conversions

Features alone aren’t enough

What will the product really do for customers

Page 31: 7 Steps to Increase Your Conversions

4. Explain the Benefits

7 Steps to Increase Your Conversions

Features alone aren’t enough

What will the product really do for customers

“This product contains A, B, and D vitamins.”

“This vitamin-rich supplement:

- Fills you with vitality

- Only contains natural ingredients

- Has FREE shipping

Page 32: 7 Steps to Increase Your Conversions

5. Position Your Links Wisely

7 Steps to Increase Your Conversions

Page 33: 7 Steps to Increase Your Conversions

5. Position Your Links Wisely

7 Steps to Increase Your Conversions

Seamless content-based links — beware of “banner blindness”

Page 34: 7 Steps to Increase Your Conversions

7 Steps to Increase Your Conversions

Page 35: 7 Steps to Increase Your Conversions

5. Position Your Links Wisely

7 Steps to Increase Your Conversions

Seamless content-based links — beware of “banner blindness”

Place a link near the top of content, “above the fold”

Page 36: 7 Steps to Increase Your Conversions

5. Position Your Links Wisely

7 Steps to Increase Your Conversions

Seamless content-based links — beware of “banner blindness”

Place a link near the top of content, “above the fold”

Place links in the main body wisely

Page 37: 7 Steps to Increase Your Conversions

5. Position Your Links Wisely

7 Steps to Increase Your Conversions

Seamless content-based links — beware of “banner blindness”

Place a link near the top of content, “above the fold”

Place links in the main body wisely

Place a link at the end of the page

Page 38: 7 Steps to Increase Your Conversions

6. Always Finish With a CTA

7 Steps to Increase Your Conversions

Optional calls to action:

Telling them to check out the product – affiliate link

Page 39: 7 Steps to Increase Your Conversions

6. Always Finish With a CTA

7 Steps to Increase Your Conversions

Optional calls to action:

Telling them to check out the product – affiliate link

Sending them to more relevant content

Page 40: 7 Steps to Increase Your Conversions

6. Always Finish With a CTA

7 Steps to Increase Your Conversions

Optional calls to action:

Telling them to check out the product – affiliate link

Sending them to more relevant content

Encouraging them to sign up for your newsletter

Page 41: 7 Steps to Increase Your Conversions

7. Optimize Your Email Marketing

7 Steps to Increase Your Conversions

Page 42: 7 Steps to Increase Your Conversions

7 Steps to Increase Your Conversions

www.affilorama.com/email-marketing

Page 43: 7 Steps to Increase Your Conversions

7 Steps to Increase Your Conversions

www.affilorama.com/affiloblueprint

www.affilorama.com/affilojetpack

Page 44: 7 Steps to Increase Your Conversions

7. Optimize Your Email Marketing

7 Steps to Increase Your Conversions

Position your opt-in wisely

Page 45: 7 Steps to Increase Your Conversions

7. Optimize Your Email Marketing

7 Steps to Increase Your Conversions

Position your opt-in wisely

Ensure your opt-in is enticing – include an incentive!

Page 46: 7 Steps to Increase Your Conversions

7. Optimize Your Email Marketing

7 Steps to Increase Your Conversions

Position your opt-in wisely

Ensure your opt-in is enticing

Ensure the newsletters provide value to subscribers

Page 47: 7 Steps to Increase Your Conversions

7. Optimize Your Email Marketing

7 Steps to Increase Your Conversions

Position your opt-in wisely

Ensure your opt-in is enticing

Ensure the newsletters provide value to subscribers

Promote seamlessly

Page 48: 7 Steps to Increase Your Conversions

7 Steps to Increase Your Conversions

Page 49: 7 Steps to Increase Your Conversions

7 Steps to Increase Your Conversions

Page 50: 7 Steps to Increase Your Conversions

7. Optimize Your Email Marketing

7 Steps to Increase Your Conversions

Position your opt-in wisely

Ensure your opt-in is enticing

Ensure the newsletters provide value to subscribers

Promote seamlessly

Page 51: 7 Steps to Increase Your Conversions

Conclusion

1. Target a high-demand market

2. Eliminate website flaws

3. Post content that sells

4. Explain the benefits

7 Steps to Increase Your Conversions

Page 52: 7 Steps to Increase Your Conversions

Conclusion

5. Position your links wisely

6. Always finish with a CTA

7. Optimize your email marketing

7 Steps to Increase Your Conversions

Page 53: 7 Steps to Increase Your Conversions

Where to Now

Apply each point of the lesson to your strategy

If you haven’t already, get an opt-in and newsletter series going

When in doubt, try AffiloJetpack

7 Steps to Increase Your Conversions

Page 54: 7 Steps to Increase Your Conversions