7 Simple Steps to Start Your Business NOW in College, Without a Dime

With Frank KlesitzVyral Marketing

List of Assumptions For Today

• You start from nothing• You don’t have a business idea• You don’t have money or financing

• You have a strong motive for action• You want to build your own business• You will take action on the ideas today

Who Am I?

• Frank Klesitz• Owner of Vyral Marketing• 5 Employees and Growing• Started 2 Years Ago From Nothing• $300,000 in Sales this Year (60 Clients)• Omaha, NE – UNO (CEO Alum)• 26 Years Old

Step #1: Define Your Perfect Life

• What you want• Motive for action (what DRIVES you?)• Your typical, perfect day• What will make you happy. Define it! • Work backwards from disposable income• Business is your means to an end• 1-2 Year Outlook

Step #2: Find a Problem to Solve

• “What’s your biggest frustration?”• THE Best Way to Get a Raise• Interview people with money who can afford

to pay you to solve this frustration• B2B – marketing or cost cutting (ROI)• B2C – aligned with passions (emotion)• You get a fraction of the value you create for

solving these frustrations.

Step #3: Get a list of people who have this problem

• SRDS/InfoUSA/Dunn & Bradstreet/Trade Associations/Conferences/Affiliation

• Geographic/Customer Lists/ Response Lists• The who is more important than the what• Riches are in the niches• Find out who has the most amount of money

to pay you to solve their problem.– These people you create the MOST value for.

Step #4: Make a business model

• After a set up or research period, what deliverables will your WHO buy on a continual basis that get more sticky with time, at high margins.

• Don’t trade time for money.• Don’t charge project fees.• Don’t do contingency work.• Initiation Fee & Monthly Membership is Gold

Step #5: Write Your Sales Presentation

• Write your entire presentation, with bullets• Pain/Stats/Agitate/Solve/USP/Benefits/

Testimonials/Guarantee/Offer/Deadline• Deliver in person, letter, video, all media.• This is the most important thing you do.• Money is in selling, not doing what you do.• Watch the 5 Minute How It Works and Pricing

Video on my website www.getvyral.com

Step #6: Build Your List of Mets

• These are people who know you.• Get a memory jogger.• Ask for referrals.• Your #1 business asset.• Run 33 Touch – 2 videos a month, 1 monthly

newsletter, 4 phone calls a year, birthday and anniversary card.

• Build this asset NOW – absolutely no excuse.

Step #7: Introduce Yourself to Your Haven’t Met (Suspects)

• 3 Step Sequence• Ideally pre-arranged by referral• Educate with content (Invited Guest, Not

Annoying Pest)• Direct Response Principles• Monthly Communication (Direct 12) – Ideally

Endorsed Mailings• When you get an appointment, identify NEADS

first. Now, Enjoy, Alter, Decision Maker, Solution.