7 success factors to winning with voice broadcasting marketing … · 2008-05-21 · 7 success...

7 Success Factors to Winning with Voice Broadcasting

Sylvain CharronMarketing Manager, Protus Voice

Protus IP Solutions

October 19, 2006

Agenda

Voice Broadcasting FactsToday’s Political Communication Challenges7 Success Factors to Winning with Voice BroadcastingProtus IP Solutions OverviewBuild Cost-effective Political Campaigns with Protus Voice. Easy as 1-2-3!Questions & Answers

Introduction

With today's numerous communication mediumsa simple personal phone call can make a huge difference.Leveraging personal communication is the key to every successful campaign

Overwhelming email traffic and time constraints cause email message response delaysPhone calls prompt an immediate response

If you receive a phone call or a voice mail message, chances are you will listen and react.Great tactic for fundraising events

Proof positive why voice broadcasting should be an integral part of every political

campaign's marketing plan!

Voice Broadcasting Facts

The most accessible method to effectively target your ‘audience’

The majority of households have either a phone or answering machine or both.

A proven GOTV strategyThe fundraising campaigns using telephone media reported a 24% response average rate.

Source: 2005 DMA Response Rate Report A proven, effective way to reach thousands or even millions of voters instantly..

The most cost-effect marketing campaign to execute.Pennies a call!

Flexible! Build large last-minute communication campaign bursts.Easy to setup! requires no hardware or software install.Quick! A broadcast can be sent out within minutes.

7 Success Factors to Winningwith Voice Broadcasting

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1. Select an easy-to-use web-based voice campaign management solution

Watch out for significant, upfront investment and setup feesAre there hardware\software requirements & costs?Make sure the service is accessible from anywhere, with only a web connection.Inquire on service accessibility and ease of use for making updates and changes.Research your service provider!

Find out the level of reliability of the service as well as call handling stats.

PROTUS Voice offers the easiest online service to manage entirely your voice

broadcast campaign right from the web.Easy as 1-2-3. Simple, Reliable, Cost-Effective.

sr5 Sylvain, you may want to position the selection as not only wanting an "easy to use", but a "reliable" servicesrutherford, 10/13/2006


2. Record a strong targeted voice message with flexible message controls

Take this step seriously – it’s one of the most critical step in your campaign!

Research outlines you have less than 30 seconds to deliver a compelling, convincing message that captures attention!

Review the quality of your voice message.Record a different message for answering machines vs. live person pick up.Enable key presses for people to replay the message, opt-out completely, etc.

This will make the experience more friendly and increase your chances of voter action.

PROTUS Voice Recording System provides a quick and easy way to record your voice

message, store it and retrieve it anytime to use in your broadcast, deliver a high-quality

consistent message every time!


3. Optimize your chances to connect with a live personMake sure your broadcast campaign includes a "Hot Transfer" feature.Prepare live campaign support teams ready to handle live calls during broadcast times.Implement hot key transfers for:

Live operator assistanceVoice message with polling station hours, location and other local area information.

Speaking directly to voters will increase the number of 'turn-around' votes!

PROTUS Voice can deliver a customized ‘dial schedule’ based on your targeted campaign

list to maximize your audience reach and increase your response rates.


4. Knowing what matters most to your voters is critical!An automated survey poll can be taken quickly & provides you instant feedback on key issues affecting the community.Poll your voters and get immediate private results and insight to your campaign effectiveness!Determine candidate position by vote. Get an understanding of your campaign strengths and weaknesses.

PROTUS Voice provides the ability to create interactive voice questionnaires to get instant

feedback from voters. Track progress and view results online.


5. Track instantly your voice broadcast campaign and adjust as-you-go.

Ensure you have instant, real-time access to reports either online or via email. Understand the report type provided.

Detail data is good, but comprehensive summary reports are better!

Make sure you can access reports anytime at your convenience. Self-serve web online ‘login’Review your campaign detail results on-the-fly and make modifications as required to optimize your next broadcast job.

PROTUS Voice automatically sends detailed comprehensive reports.


6. Working with a service provider that has strong compliancy adherence measures will protect you!

Ensure your service provides list management screening against the do-not call list.Make sure your provider respects schedule allowable-hours calling.Does your provider have an opt-out management processing in place?When targeting current customers, well-defined data selection is critical to the success of your marketing campaign. The more defined your data, the higher your response rate.

PROTUS Voice has compliancy adherence measures in place and provides automated do-not-call & opt-out management processing, as well as automated schedule allowable-hours

calling


7. Voice Broadcasting Effectively Supports Direct Mail Campaigns

Use voice broadcast messages as follow up to email campaigns to help increase awareness and reach more voters, orAlert your audience that they will be receiving important voting information from you in the mail within the next few days.Only about 20% of direct mail ever actually gets opened.Using voice broadcasting to support direct mail is proven to double your mailing response rates!

PROTUS Voice service is much less intrusive than a "live" telemarketer. The audience is

much more receptive to your voice recording message and can be heard 100% of the time!

Protus Overview

Internet-based messaging solutions for business, founded on international faxing in 1997

Develop, own and operate “service on tap” ASP business model focused on delivering highest quality of service via the most competitive cost structure

Market our solutions to businesses globally

Build Cost-Effective Political Campaigns With Protus Voice; Easy as 1-2-3.

Introducing Protus Voice!Protus Voice is a simple, self-serve web-based service. The service is easy as 1-2-3.

Create your voice campaignLaunch it through Protus web siteTrack live results


Create your voice campaign


Select Message Interactivity


Choose Message Preferences & Submit your broadcast.


Protus Voice is the most powerful message broadcasting solution for political campaigners.

Quick, easy to sign-up and get going! Easy to use, no hardware or software required. Cost-effective, great impact for your dollar investment.High volume connect capacity to meet your needs.Unmatched service reliability.Accessible, friendly 24\7 customer service.Compliancy adherence measures.

http://www.protus.com/

Try It today FREE!

Sign-up now and get a FREE TRIAL broadcast.*Broadcast limit to one list; maximum 100 recipients. Call 1-888-733-7007 ext 1

For more information about Protus VoiceVisit: www.protus.comToll-free: 1-888-733-7007 ext 1Email: [email protected]

Thank You

Question and Answer Session

QA Session

7 success factors to winning with voice broadcasting marketing … · 2008-05-21 · 7 success...

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