7 Tips for Creating a Highly Effective LinkedIn Profile

Boston High-Tech Recruiter

Presents…

Connect With Us:

www.CareerEncore.comRecruiter@CareerEncore.com

(Part 2 of 2)

Introduction• If you don’t have a LinkedIn profile– You’re lacking a valuable job search tool– LinkedIn is a way to market yourself to the world

• It doesn't take long to create a great profile – Or, to overhaul your profile

• Prepare to follow the last of the 7 Tips for Creating a Highly Effective LinkedIn Profile

Tip 4: Create a Compelling Summary

• Your summary is among the first sections read• Quickly convey – Your accomplishments – History– Skills

• First or third person is acceptable – Be consistent– First person: more friendly and sincere– Third person: more formal and polished

Tip 4: Create a Compelling Summary (cont.)

• The summary is your chance to go beyond bullet points• Don’t hesitate to use all of the space allowed • Do not create a solid block of text – Break info into paragraphs– Group like info under headings

Tip 5: Drop the Buzzwords

• Buzzwords: overused, trendy words• In 2012, LinkedIn reported top summary buzzwords:

1. Creative 2. Organizational 3. Effective 4. Motivated 5. Extensive experience6. Track record 7. Innovative 8. Responsible 9. Analytical 10. Problem solving

Tip 5: Drop the Buzzwords (cont.)

• Cut generic terms that won’t help you stand out– “accomplished” – “detail-oriented” – “results-driven”

• Leave out clichés– “always stepped up to the plate”

Tip 6:

Include Keywords• Increase the odds your profile will be discovered– Both within LinkedIn and the Internet as a whole

• Identify the top 5 to 10 most relevant keywords – Describe your work experience – What you offer as a candidate – Work keywords into your profile• Headline• Summary• Elsewhere

Tip 6:

Include Keywords (cont.)

• When choosing between readability, or adding another keyword – Always choose readability

• To find relevant keywords– Look at profiles of people with similar roles– Look though industry publications

Tip 7:

Keep Your Profile Up-To-Date• Update info within days of career-related changes– Promotions – Winning industry awards– Starting new degree programs

• Keep skills and experience current

Tip 7:

Keep Your Profile Up-To-Date (cont.)

• Keep you profile dynamic – Share blog posts, Tweets, etc.

• Join relevant LinkedIn groups – Participate in active discussions

Final Thoughts• Even if you’ve never used LinkedIn, you can create a

powerful profile within an hour– Take on the challenge with a focus on the above 7 points

• If you already have a profile, there is still room to make your online presence more successful

• Feel free to reach out to CareerEncore, Inc. at any time for assistance

Thank You for Viewing Our Presentation

Brought to You By:

Boston High-Tech Recruiter

Connect With Us:

www.CareerEncore.comRecruiter@CareerEncore.com

Works Cited

• Written with Input From:– http://bit.ly/10aYGH1– http://slidesha.re/17DzD9D– http://bit.ly/10mazhO– http://linkd.in/Tr9UnO