7 tips to maximize business success on linkedin
DESCRIPTION
Presented by Joel Don, Community Manager ISA, Founder Comm Strategies Can you use LinkedIn to prospect, promote, and sell products and services? The answer is yes as long as you remember that leveraging LinkedIn for sales is no different than traditional marketing strategies. LinkedIn is different from other social channels, such as Facebook, Twitter, and Google Plus. It is a social network for professionals and people. And the focus is business. This presentation from the ISA Marketing & Sales Summit in September 2013 offers seven key tips for maximizing LinkedIn for sales and marketing, with a drill down on steps you need to take to enhance your public profile and engage with the LinkedIn community. The key to the LinkedIn success equation is to focus on how you show up, what you share and how you share,TRANSCRIPT
![Page 2: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/2.jpg)
2
Tip #1Clean up your act
![Page 3: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/3.jpg)
3
Your ability to (successfully) attract, persuade and close on LinkedIn is “linked” to your profile. You are one click away from business … or a click-through.
![Page 4: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/4.jpg)
4
Tip #2Stop sellingStart sharing
The LinkedIn Equation:◦How you show up◦What you share◦How you share
Buymy
product!
![Page 5: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/5.jpg)
5
Updates are press releases Create a robust profile; complete every
profile field Use a professional photo Don’t forget the headline Include websites or links (up to 3) Polish summary
◦ experience (employment history + accomplishments)
◦ specialties◦ skills/expertise (endorsements)◦ education◦ organizations
Tip #3Update your profile … often
![Page 6: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/6.jpg)
6
Profile Deep Dive
![Page 7: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/7.jpg)
7
Broadcasts
Competitive issues Current employer Prospecting
![Page 8: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/8.jpg)
8
Your Feed View
Connections = 1st degreeNetwork = 1st + 2nd + 3rd
![Page 9: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/9.jpg)
9
Your LinkedIn “Cookies”
Reveal ID to companies Job/career hunting Recruiting
Reveal ID to companies Job/career hunting Recruiting
![Page 10: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/10.jpg)
10
LinkedIn Reveals
![Page 11: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/11.jpg)
11
Revealing Your Connections
![Page 12: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/12.jpg)
12
Visibility
Connections = 1st degreeNetwork = 1st + 2nd + 3rd
![Page 13: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/13.jpg)
13
Look for Patterns
![Page 14: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/14.jpg)
14
LinkedIn’s SEO Juice
![Page 15: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/15.jpg)
15
Status Updates
![Page 16: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/16.jpg)
16
Tip #4Group Strategy:Think: “Discussion”
![Page 17: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/17.jpg)
17
Company Page or Group?
![Page 18: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/18.jpg)
18
Join maximum 50 groups Groups enable backdoor email access (skip InMail
or “Introductions”) Sections:
◦ Discussions◦ Promotions◦ Jobs (LinkedIn paid listings)◦ Jobs Discussions
Read the Group Rules before posting Every group set specific posting and moderation
policies◦ Manager and/or member moderated◦ Section policies◦ New member and new LinkedIn account policies
Groups Deep Dive
![Page 19: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/19.jpg)
19
Post Types
Questions Ideas Issues Trending topics Interesting articles (say
why) Technical tips News Advice
Webinars White papers Products Meetings Conferences Events Services
Discussions Promotions
![Page 20: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/20.jpg)
20
Tip #5Details Matter
![Page 21: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/21.jpg)
21
Group Goal: Discussions
![Page 22: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/22.jpg)
22
Avoid exceeding 130 characters Start a discussion = headline and
link to full post Add more details = supporting text Add link to “Attach a link” field
◦ Grabs summary of post/article◦ Resolves post illustration graphic
If You Post It, Will It Fit?
![Page 23: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/23.jpg)
23
Maximize Post Fields
![Page 24: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/24.jpg)
24
Objective: Call to Action/Engagement
![Page 25: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/25.jpg)
25
Objective: Call to Action/Engagement
![Page 26: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/26.jpg)
26
Tip #6Reduce friction
![Page 27: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/27.jpg)
27
“a leader in building automation and security”
Tip #7Master the indirect sale
![Page 28: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/28.jpg)
28
LinkedIn Selling Cycle
Discussions
Engagement
ReputationLinkedIn Profile
Company(Products &
Services)
![Page 29: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/29.jpg)
29
Bonus TipDon’t get derailed
![Page 30: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/30.jpg)
30
Most groups set to be moderated by managers and members
Post to the appropriate section Flagging = brand diminished with min 2
members New LinkedIn policy on members that are
blocked Blocked: “Requires Moderation” in all
groups (aka LinkedIn jail)
![Page 31: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/31.jpg)
31
Focus on Discussions◦ Deliver LinkedIn “business card” & engage
Multiple group posting/same content◦ Risks: cut, paste & run profile
Promotions: Watch post frequency Sell reputation & resource first; then products
or services Make every post an opp to engage, discuss Endorsements = poke
◦ Shortcut for recommendations◦ Poke who you know; not sales/marketing strategy
Summary
![Page 32: 7 Tips To Maximize Business Success on LinkedIn](https://reader036.vdocuments.net/reader036/viewer/2022062617/54c1d3404a7959ab248b457b/html5/thumbnails/32.jpg)
3232
Q & A
Joel DonISA Community Manager@[email protected]
public relations + social media + reputation enhancement