Localize all creative marketing, search ads, and online landing pages1

Fully automate paid search campaignsacross all locations2

Try display advertising to hyper-targetcustomers by interests and geography3

Be proactive about your links, citations, and reviews online4

Build citations around the internet and clean up all existing citations5

Ensure that your store locator and store locator results pages are mobile-friendly6

Consider social media advertising to tailor specific messages to local demographics7

7 WaysEnterprise Brands Can Leverage

the Benefits of Local Marketing

Update the locationbased on your target

customer base.

Create separate landingpages with unique title

and meta tags.Appropriate Schema

Photos Google Local Map Optimized URL

$$ $$$ $Set individual budgets for each storefront that reflect

the individual market and your business’ goals.

Implementing this type of software will go a long way in maximizingyour local marketing ROI while minimizing the effort to do so.

Software like

allows you to

Google Display Network (GDN) and social media display advertisingboth allow you to target customers by factors like:

on top of locale.

Age

More links Updated citations Online reviews

Gender Interests Behaviors

Ever since Google’s Local Pack shrunk from 7 results to 3, these factors will be some of the most important for small businesses and national brands alike.

Identify store locations that need:

Focus on NAP (name, address, phone number)Aim for high-authority websites like:

Google+ Bing Local Foursquare Yelp

Add newlistings

Clean upduplicates

Facebook provides an unmatchedability to unite customers

with the brands theyare most likely to shop.

Verify that all citations are accurate

Mobile customers will be lookingfor these pages, so make them easy to find

and easy to use on a mobile device.

This is critical for organic rankings, as well.

Mobile customers will be lookingfor these pages, so make them easy to find

and easy to use on a mobile device.

This is critical for organic rankings, as well.

An unprecedented 89% reach accuracy for narrowly target campaigns.

Leverage hundreds of thousands of targeting combinations

Absorb real-time location-level data to customize creative

automatically.

Set up data rules that determine which campaigns

run each day for each location.

Local search marketing can be tricky for enterprise brands with dozens, hundreds,

or thousands of storefronts. But with organic search, social media advertising, paid local search, and display advertising tactics,

big brands can still dominate local marketing.

Here’s Balihoo’s top seven tips for enterprise brands looking to leverage local marketing:

organic search

social mediaadvertising

paid localsearch

display advertisingtactics

some elements

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