Ways toGet Readyfor theBig Dataof theFuture

Did you know?

Big Data spendingworldwide should hit

$114B by 2018

Why should you care?

Because relational databasemanagement systems' slice of the datamarket is still 76%, and there's still time

to get on board!

An increased number ofSaaS & mobile app offerings in

the Cloud means companies need to adapt to new, non-relational

prototypes for extracting,analyzing & securing data

What do I do now?What do I donow?

Here are 7 ways to prepareyour organization for

the Big Data of the future

Find and use appropriateintegration methodology and

technologies

Incorporate Big Data solutions intoexisting infrastructures:

Identify the proper tools forintegration

Use purpose-built tools specificallydesigned for Big Data

Seabourne Inc.recently surveyed300+ nontechnicalusers & mid-sizedcompanies around

the world

Reported their analytictools aren't predictive

enough. Their tools helpthem understand what's

been happening, nothow customers will act

in the future70%

Said volume ofdata was growingtoo fast for their

analytics tools tokeep up

57%The Data

The analytic tools

Prepare IT organization for the Cloud

IT departments shoulddecide what type of cloudtopology is best for theircompany's needs...

...private or hybrid?

Big Data gives ITinsights into how towork better to support

the firm's goals

Provide propertraining for dataprofessionals inyour organization

New technologies differsignificantly from thestandard RDBMS

Data

professionals need

to complete proper

training to work

with Big Data

Big Data systems use data from multiplesources for customer profiling

Mobile activity

Desktop behavior Email

Registration form data

Social media activitySecond screen actions

Use Big Data visualizationtools to help others

understand the data andwhat to do with the

information

Ensure that Big Datainitiatives align with company

security policies & compliancelaws

Measures must be taken to ensure that the newpublic/hybrid Cloud topologies to support Big

Data comply with laws and regulations like HIPAAand Sarbanes-Oxley

Data living in the Cloud may require arestructuring of corporate security measures,especially when data in the public Cloud is

desired or necessary

Prepare theorganization forworkflow changes

PASTDatabase

administratorscreated reports anddelivered them

according to a strictschedule

PRESENTBig Data, custom

tools, andapplications supportaudiences on a self-service, on-demand

basis

Marketingorganizations usecustomized

marketing analyticspackages to makesense of informationstored in Big Datawarehouses

Train your non-ITprofessionals to

use appropriate tools toquery Big Data

Stay ahead: A future of toolsand evolving technologies

Although Big Data is seeing widespread adoption, toolsand vendors will continue to evolve

Standards and common practices will continueto solidify

Keep an eye out for new Big Data solutions &

an open mind when evaluating them

Evolvemarketing andadvertisingpractices withBig Data

Marketing should use these insights to master the art ofcrafting messages, promotions, and micro-level targeting

Big Data will provide:

Advanced modeling

Detail level

Predictive analysis

Better ROI Power newprogrammaticmarketing

campaigns with

personalized userbehavior

Customer-centricity

Deeper customer engagement

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