7 ways to get to the top of google

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Internet Internet Marketing Marketing Solutions Solutions An introduction to An introduction to Successfully Successfully Marketing your Marketing your business business on the Internet on the Internet

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7 Ways to get to the top of Google explores the most effective ways to showcase your business on Google and the other search engines.

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Page 1: 7 Ways to Get to the Top of Google

InternetInternetMarketingMarketingSolutionsSolutions

An introduction toAn introduction to

Successfully Successfully Marketing your businessMarketing your business

on the Interneton the Internet

Page 2: 7 Ways to Get to the Top of Google

Today we are going to look Today we are going to look atat……

7 Ways 7 Ways to get onto get on page 1 page 1 on theon the Search Search EnginesEngines

1.1. Search Engine Optimisation (SEO)Search Engine Optimisation (SEO)2.2. Pay Per Click Advertising (PPC)Pay Per Click Advertising (PPC)3.3. Google Maps / LocalGoogle Maps / Local4.4. Business Networking SitesBusiness Networking Sites5.5. DirectoriesDirectories6.6. Rich MediaRich Media7.7. Blogging / ForumsBlogging / Forums

Page 3: 7 Ways to Get to the Top of Google

The opportunityThe opportunityThe InternetThe Internet

1.6 Billion Internet users - 1.6 Billion Internet users - Feb 2009Feb 2009Source Internet World StatsSource Internet World Stats

In 2008 (16.5 million) 56% of UK homes In 2008 (16.5 million) 56% of UK homes had Internet access, rising each year by had Internet access, rising each year by millions.millions.Source office of statistics UKSource office of statistics UK

Estimated 300 million searches every day!Estimated 300 million searches every day!

Google share 60-90% Google share 60-90%

Page 4: 7 Ways to Get to the Top of Google

The benefitsThe benefitsInternet MarketingInternet Marketing

More leads, more sales, more More leads, more sales, more money!money!

Cost effectiveCost effective ReachReach TargetedTargeted Build credibilityBuild credibility RelevantRelevant MeasurableMeasurable Can be more effective than traditional Can be more effective than traditional

advertisingadvertising

Page 5: 7 Ways to Get to the Top of Google

1. Search Engine Optimisation 1. Search Engine Optimisation (SEO)(SEO)

Aim: 1Aim: 1stst page organic listings page organic listings

Page 6: 7 Ways to Get to the Top of Google

The benefits The benefits Search Engine OptimisationSearch Engine Optimisation

More business!More business!

When you’re there it’s free, When you’re there it’s free, quality traffic!quality traffic!

CredibilityCredibility

Page 7: 7 Ways to Get to the Top of Google

The considerationsThe considerationsSearch Engine OptimisationSearch Engine Optimisation

SEO canSEO can……

Take timeTake time– Researching keywords / phrasesResearching keywords / phrases– Optimising web pagesOptimising web pages– Building LinksBuilding Links– Waiting for resultsWaiting for results

Require a substantial initial investment Require a substantial initial investment if professionals are used.if professionals are used.

Page 8: 7 Ways to Get to the Top of Google

2. Pay Per Click 2. Pay Per Click (PPC)(PPC)

Google AdWordsGoogle AdWords

Aim: 1Aim: 1stst page sponsored listings page sponsored listings

Page 9: 7 Ways to Get to the Top of Google

The benefitsThe benefitsPPC & Google AdWordsPPC & Google AdWords

More business!More business! MeasureableMeasureable InstantInstant You can turn it on and off when requiredYou can turn it on and off when required Cost effectiveCost effective 100’s of keyword possibilities100’s of keyword possibilities TargetedTargeted Keyword research for future SEO work etc.Keyword research for future SEO work etc.

Page 10: 7 Ways to Get to the Top of Google

The considerationsThe considerationsPPC & Google AdWordsPPC & Google AdWords

If you use a professionalIf you use a professional…… Also requires an initial investmentAlso requires an initial investment

– Set upSet up– ManagementManagement

If you DIYIf you DIY…… Could spend more than you intended throughCould spend more than you intended through

– Incorrect campaign setupIncorrect campaign setup Budget settingsBudget settings Targeting & TimingTargeting & Timing Keywords & Negative KeywordsKeywords & Negative Keywords Over/underbidding Over/underbidding

– Higher cost per click through low quality scoresHigher cost per click through low quality scores

Page 11: 7 Ways to Get to the Top of Google

3. Google Maps / Local3. Google Maps / Local

Aim: 1Aim: 1stst page Google map page Google map listingslistings

Page 12: 7 Ways to Get to the Top of Google

The benefitsThe benefitsGoogle Maps / LocalGoogle Maps / Local

More business!More business!

Achieve a page 1 positionAchieve a page 1 position……

FastFast EasyEasy FreeFree Even without a website!Even without a website!

Page 13: 7 Ways to Get to the Top of Google

4. Business Networking 4. Business Networking SitesSites

Aim: 1Aim: 1stst page listings from site page listings from site

Page 14: 7 Ways to Get to the Top of Google

The benefitsThe benefitsBusiness Networking SitesBusiness Networking Sites

More business!More business!

Achieve a page 1 position…Achieve a page 1 position…

FastFast EasilyEasily Even without a website!Even without a website! They do all of the hard work They do all of the hard work

(optimising) for you!(optimising) for you!

Page 15: 7 Ways to Get to the Top of Google

5. Directories5. Directories

Aim: 1Aim: 1stst page listing from page listing from directorydirectory

Page 16: 7 Ways to Get to the Top of Google

The benefitsThe benefitsDirectoriesDirectories

More business!More business!

Achieve a page 1 position…Achieve a page 1 position…

FastFast EasilyEasily Some are freeSome are free Even without a website!Even without a website! They do all of the hard work They do all of the hard work

(optimising) for you!(optimising) for you!

Page 17: 7 Ways to Get to the Top of Google

The considerationsThe considerationsDirectoriesDirectories

They don’t always workThey don’t always work They can be costlyThey can be costly

Page 18: 7 Ways to Get to the Top of Google

6. Rich Media6. Rich Media

Aim: 1Aim: 1stst page listing from rich page listing from rich mediamedia

Page 19: 7 Ways to Get to the Top of Google

The benefitsThe benefitsRich MediaRich Media

More business!More business!

Achieve a page 1 position…Achieve a page 1 position…

Even in a competitive industry!Even in a competitive industry! EasilyEasily Free (or just cost of web designer Free (or just cost of web designer

adding it)adding it)

Page 20: 7 Ways to Get to the Top of Google

7. Blogging / Forums7. Blogging / Forums

Aim: 1Aim: 1stst page from page from comments/postscomments/posts

Page 21: 7 Ways to Get to the Top of Google

The benefitsThe benefitsBlogging / ForumsBlogging / Forums

More business!More business!

Achieve a page 1 position…Achieve a page 1 position…

FreeFree Easy & Hassle freeEasy & Hassle free You can do it yourself!You can do it yourself!

Page 22: 7 Ways to Get to the Top of Google

InternetInternetMarketingMarketingSolutionsSolutions

RecapRecap

Page 23: 7 Ways to Get to the Top of Google

We’ve looked atWe’ve looked at……

7 Ways 7 Ways to get onto get on page 1 page 1 on theon the Search Search EnginesEngines

1.1. Search Engine Optimisation (SEO)Search Engine Optimisation (SEO)2.2. Pay Per Click Advertising (PPC)Pay Per Click Advertising (PPC)3.3. Google Maps / LocalGoogle Maps / Local4.4. Business Networking SitesBusiness Networking Sites5.5. DirectoriesDirectories6.6. Rich MediaRich Media7.7. Blogging / ForumsBlogging / Forums

Page 24: 7 Ways to Get to the Top of Google

InternetInternetMarketingMarketingSolutionsSolutions

AnyAnyQuestions?Questions?

Page 25: 7 Ways to Get to the Top of Google

InternetInternetMarketingMarketingSolutionsSolutions

ThanksThanksfor listening!for listening!