7 ways to improve coaching roi jh09

Jesse S. Hsu, Execuive Coach & T.M. Consultant

7 ways to Improve Coaching ROI

Stretch your coaching budget to save time and achieve more in the longer-term


7 ways to Improve Coaching ROI

1. Prepare your coachees mindset for the Program before it even begins.

2. Communicate at the top: make sure the Program initiator have the senior managers’ roles and support agreed among the steering committee

3. Priorities and measurement of the program4. Target groups and individual selection5. Map, standard, profile…for ideal outcome6. Tie-in coachee progress with reward system7. Progress review schedule


1. Prepare your coachee’s mindset

What is a coach?Why me?Power/command.Expectations. Who is behind this?Coach who?Stakeholders?


2. Communicate at the top

Coaching program can cause significant impact on the corporate talent development.Have the senior managers’ roles and support agreed among the steering committee members.Even CEO can decide if s/he will participate as a coach or advocate for the Program. So the rest of the company will adopt their roles.


3. Priorities and measurement of the program

How to define the success of the ProgramWhat are the key indexes of the defined successHow to bench mark the current realityMeasurement typically used include: 360 report, Performance review, Leadership competency-based survey


4. Select your most coachable employees

Target groups and individual selection. Articulate your criteria for optimal outcome.Is it by status (hi-potential), function, ranks, people management experience, supervisor endorsement…?The are tools to survey among employees for being coachable or becoming a coach (“whom will you seek input as a coach?”)


5. Competency profile…for ideal outcome

Coaching is a custom ordered 1:1 development opportunity, then learn from companies such as Johnson & Johnson, GE and other.They all provide a global Leadership competency model for programs to guide leadership development effort.1:1 coaching provide most value when such Model is expressively communicated and honored by both coach and coachee.


6. Reward result with review system

For any sustainable behavioral change, the environment and its reward system can play an even more effective role than the coach.How can the changes be validated and supported by the supervisor?How will the performance enhancement be captured by the review agenda and future evaluation?


7. Progress review schedule

Coaching progress needs to be kept accountable with key stakeholders. Confidentiality should be honored at progress report in order to maintain trust between coach and coachee.Progress review can be scheduled at half way and at the end.


Survey with top managementRate your organization against Best Practice in

Coaching. Has your organization: (Answer with a “Yes” or “No”)

1. Clarified why a coaching program is necessary to meet business needs? __

2. Clarified the purpose of the coaching program in writing, have gotten agreement from the CEO and senior leaders on what that purpose is? __

3. Clarified the exact role that the CEO wishes to play in the coaching program (ranging from total hands off to total hands on)? __


Rating Your Organization4. Established clear priorities and/or measureable program

objectives so that the coaching program does not try to be all things to all people? __

5. Target groups or individuals to be served by the coaching program and identified best-in-class performers in the organization? __

6. Established blueprints for the people of the future through the development of a competency model to guide coaching? __

7. Recognized coaching in performance management/appraisal? __


Rating Your Organization8. Prepared a flexible action plan to guide implementation of the

coaching program with the recognition in mind that a total system rollout cannot occur at lightening speed? __

9. Established a regular review schedule to examine results of the coaching program? __

10. Established a system for training coaches? __11. Established a means to reward or recognize those who do

coaching? __--End of the test--


The result is…

Your Total Score (if each “Yes” stands for 1 point):__

Which phase of Coaching System Readiness is your company in?

Score 0-3: Awareness4-7: Implemental8-11: Refining

7 ways to improve coaching roi jh09

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