7 ways to improve you digital signage content beyond getting new templates
Post on 07-Apr-2016
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DESCRIPTIONThis is about 7 different and excellent ways to improve digital signage content beyond getting new templates. Digital Signage Templates are customizable animated templates, that can be personalized using images and text to suit various products and services.
7 Ways to Improve You Digital Signage Content beyond Getting New Templates
The king and his castle
If content is king then the template is his castle. It is impossible to have a
great overall digital signage campaign if either of these elements is not
perfect. You can have great content and terrible templates (in which case you
need new templates) or you could have a great template and bad content that
means you need a new content developer.
So important and synched are these two elements in digital signage that you
could pretty much put them both in the content category.
Make it better, make it work.
There is always room for improvement with creative things like content but
some basic things you cannot overlook if you want to create great (not just
You have the power to decide what people will see and lay the emphasis on
what is important, so use it. Determine the most important items and let one
appear first and long and another last and long. This way, they will imprint in
the minds of your audience.
Repetition and rhymes
Do you remember those old-time jingles they used to sell products? If you do,
your memory of them has to do with the music and the simple repeated words
and rhymes. The same can work for your content to make it memorable.
Colors and contrast
This is a perfect example of the union between content and templates. There
needs to be a contrast between the background and the foreground to make
the words more legible. You also need to choose the template and content
colors wisely both as a representative of the brand and to attract peoples
attention to the sign and further to specific sections on the screen.
Font sizes and styles
Here you need to balance diversity and clutter. You can have several styles of
font, but not too many as to appear messy. The size also needs to be large
enough to be read at a glance but not too large as to be overwhelming to the
Attention versus distractions
What is your core message? Once you decide that, you can choose content
that will be faithful to the message and attract the required attention. For
instance, you may pick certain pictures proven toattract viewer attention but
have nothing to do with your message. Find the balance
betweenattracting attention and creating distractions.
Motion and animation
It is always fun to have moving text and animation. It is also a great way
of attracting viewers. The key is to make sure you are not doing too much. For
instance, you cannot have a dancing silhouette next to flashing text on a
moving slide. People will not know what to look at. Balance the motion with
some static elements like the logo or the text for effective communication.
The individual in the bigger picture
While you may have several slides in your presentation, treat each one as an
individual poster. Make sure that each slide has is attractive, well-balanced
and has all the important information. Each slide is critical to the overall
message of the presentation.
Hurl Ingham is a digital signage enthusiast who is always designing and
looking out for new templates. He is also an artist and graphic designer.
7 Ways to Improve You Digital Signage Content beyond Getting New TemplatesThe king and his castleMake it better, make it work.SerializationRepetition and rhymesColors and contrastFont sizes and stylesAttention versus distractionsMotion and animationThe individual in the bigger pictureAuthor Bio