7 ways to put your best foot forward online | @brandyourself
DESCRIPTION
You're going to be Googled. Whether it's an HR manager looking you up during the hiring process, a prospective client doing research before a meeting or even a first date. What people find when they look you up can have a lasting first impression. It's crucial to actively maintain a positive & professional online presence so the first impression is a good one. We break down the process of building an online presence and serve up 7 easy steps that you can take to put your best foot forward online. Originally presented by BrandYourself Co-Founder & CEO Patrick Ambron in partnership with Likeable Media's Thought Leadership webinar #likeablewebinarTRANSCRIPT
7 ways to put your best foot forward online
brandyourself.com
patrick ambron | co-founder & ceo
Names are Googled Every DayHR departments Required to
Google Candidates
How you come across online is incredibly important
The problem: Most people are not represented well online
most of you fall into 1 of 3 categories
the negative
the irrelevant
the “hey that’s not me!”
Instead of
BrandYourself Started when employers were googling our Co-founder Pete and finding…
How can you put your best foot
forward online?
Build content you want people to find
get your domain Name1yourname.com yourname.org yourname.net
snagging your domain name• Costs about $10 per year
• Make sure you use yourname.com or some variation
with your name in it like yournameonline.com
• Register it for as long as possible - 2 years or more
• Even if you don’t plan on using it immediately, it keeps
someone else from taking it
• Where to get your domain: GoDaddy.com, hover.com
fill with relevant content about you
tip: Use your full name wherever you can
get on social networks3
start blogging4
post interesting content5pretty good bad
keep it clean or private6
7 make sure your content is visible
a little thing called SEO
Seo basics
• Architecture/structure • keyword/content • relevancy: keep it active
• links • social sharing
on-page seo off-page sep
structure your site wellmake sure your name exists in all of these places & you’ll be off to a good start:
• title of website • headline of each page • navigation
tip: use wordpress all-in-one SEO pack plugin
use your real name
good Not so good
@johnsmith @bigj151
link your content together
main website/blog
youtube
slideshare
google+medium
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