7 ways to repurpose your content

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  • Amit LaviAugust, 2015

    7 Ways to Repurpose Your Startups Content

  • August 2015 2015 Marketing Envy Content Repurposing/ 2

    What is Repurposing?

  • August 2015 2015 Marketing Envy Content Repurposing/ 3

    Repurposing requires updating or changingcontent into a different form to serve a different audience, or the same audience differently.

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    Changing the format of the content Changing the target audience for the content Updating the content itself to make sure its up

    to date and relevant

    When you repurpose a piece of content, youre usually doing either one of these things;

  • August 2015 2015 Marketing Envy Content Repurposing/ 5

    7 different ways you can repurpose your content

  • July 2014 2015 Marketing Envy Content Repurposing/ 6

    Arent you loving this presentation?

    Turn your content into something visual

    Bonus Slideshare has a high distribution network - over 60 million users and over 159 million monthly page views

    Great for:

    Reusing the slideshow your CEO used at a recent presentation/meetup.

    Slideshare

    http://expandedramblings.com/index.php/slideshare-statistics/http://expandedramblings.com/index.php/slideshare-statistics/

  • July 2014 2015 Marketing Envy Content Repurposing/ 7

    Go audio! Turn your blog post into a podcast.

    Easy to do - personalizes your product and builds your brands personality

    Great For:

    Catering to people on the go or members of your audience who are just fed up of reading!

    Hot Tip: Make sure to record in a quiet area with a good quality microphone.

    Podcast

    Bonus Tip: CMI Podcast network is a great place to find marketing podcasts

    http://contentmarketinginstitute.com/podcast-network/http://contentmarketinginstitute.com/podcast-network/

  • July 2014 2015 Marketing Envy Content Repurposing/ 8

    Fantastic feature for contributing to your professional community and increasing publicity.

    Make it work by taking your latest blog post and condensing it to 400-600 words.

    If youve noticed your blog or presentation slides has received good feedback, consider sharing it on a professional Linkedin group.

    Great For:

    Taking old blogs and reposting them a few months later

    LinkedIn Publisher

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    On that note.

    If you truly want to make use of your content, consider publishing on channels outside of your immediate social networks.

    Great For:

    Generating buzz for your startup and your team.

    Global Blogs

    Sites like Medium allow you to insert your content in forums where people are already going to read and learn.

    and BlogsRelease

    https://medium.com/https://medium.com/http://www.blogsrelease.com/http://www.blogsrelease.com/

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    Always post and tweet your latest content BUT

    Try focusing on some key points you want to emphasize

    Eg 1: Take a diagram from your blog, write about it and post in on Facebook with a link to read more

    Eg 2: Take a quote from a conference/meetup and tweet it with a video link.

    Great For:

    Making your content more interesting and accessible amongst the social media noise.

    Facebook/Twitter

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    We really do love being social

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    65% of us are considered visual learners.

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    This makes infographics a relevant and clever repurposing option

    Information graphics (infographics) are the perfect way of re-hashing complex information ie statistics, technical info

    and are websites that allow you to easily use your own information to generate the perfect inforgraphic.

    Once youve created the perfect image, send it out to the social media world and watch the magic happen.

    Great For:

    - Creating How To Guides or publishing number or reports.

    Infographics

    Infogr.am Piktochart

    https://infogr.am/https://infogr.am/http://piktochart.com/http://piktochart.com/

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    Platforms like and allow you to showcase a broad range of materials in a clear methodical way using links to websites, articles, slideshows, videos etc

    Creating a white paper is also an easy way of consolidating a range of content to make something new and position your startup as a leader in your field.

    Great For:

    Consolidating information when youve written a few blogs on a similar/related topic.

    Try Something DifferentRoojoom Tuteboard

    http://info.roojoom.com/http://info.roojoom.com/http://tuteboard.com/http://tuteboard.com/

  • July 2014 2015 Marketing Envy Content Repurposing/ 15

    Remember

    Different members of your audience will enjoy absorbing information differently . Repurposing your content is a great way of attracting different people in different ways.

  • August 2015 2015 Marketing Envy Presentation Name / 16

    How Marketing Envy Does Their Repurposing

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    The simple act of changing the title of your recent blog post before pushing it back into the spotlight can make the world of difference.

    When youve written a blog, try to think of at least 4 alternative titles for the same post

    Then plan different times you want to promote it on social media. We suggest using an excel spreadsheet to make it all

    clear and organized.

    Retitle to Repurpose

  • August 2015 2015 Marketing Envy Presentation Name / 18

    Heres an example of a template Marketing Envy uses, feel free to adopt it and make it your own.

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    The excel system is also useful when adapting your content according to whats trending. Try to keep in touch with current hot topics in your industry and use them to your advantage to reuse content from the past to push it back into the center stage.

    Hot Tip: Tools like , and make it easy for you to see what your audience currently wants to read about. You can also see whats trending by looking at the hashtags on your Twitter side bar.

    See whats trending

    Buzzsumo RedditWhats Trending

    http://buzzsumo.com/http://buzzsumo.com/https://www.reddit.com/https://www.reddit.com/http://whatstrending.com/http://whatstrending.com/

  • August 2015 2015 Marketing Envy Presentation Name / 20

    Our Example

    Recently, Marketing Envy noticed an increase in articles written about how startups should approach creating their logo.

    This is likely to be because Facebook made a slight change to its logo.

    Our CEO, Billy Cina, wrote a startup guide for creating a logo in a blog last year.

    Using our repurposing skills, we tweeted out the blog once again with a different spin and shortened the piece in order to post it on her Linkedin publisher.

    No new content, but lots of new views. Win!

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    Our Example

    New Tweet

    LinkedinPublisher

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    Remember Repurposing is only ever effective when the content you are writing is evergreen - well researched, well written and relevant to your audience for a long period of time.

    Evergreen Evergood

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    So what are you waiting for? Try it now and see your marketing

    strategy will be one that others will envy

  • Thank You