7 wonders influencers - travel oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7...

16
7 Wonders Influencers

Upload: others

Post on 31-Jul-2020

32 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

7 Wonders Influencers

Page 2: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

HOW WE CHOSE THE 7 WONDERS INFLUENCERS

INTENT• Utilize influential social media luminaries to expand the campaign’s reach• Grow Travel Oregon’s Instagram community and amplify reach• Gather high-quality photos• Engagement with locals, DMOs and other partners• Leverage Travel Oregon’s international reach in collaboration with Global Sales

PRIMARY GOALTo utilize skilled photographers to reach large, relevant social media audiences by highlighting activities and themes associated with each Wonder, its region. We also incorporated elements that would help create a well-rounded group of influencers that represent target consumers, live in key markets, and whose hobbies align with activities around the Wonders.

When possible we selected influencers who had the potential for earned media placements, either via personal blogs or contributions to editorial outlets.

Page 3: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

INFLUENCE

@SeattlesTravels SEATTLE DREDGE

COLUMBIA GORGE

Why We Chose Her: • One of highest scoring influencers.

• Personal blog has enthusiasticfollowers.

• We wanted an influencer for the Gorgewho is young and hip. Seattle is that(and more!).

• She hails from Toronto, Canada: it iscritical for us to have Canadianrepresentation on the influencer tour.

Toronto, Canada

An adventure-seeker with a passion for traveling and geography, she enjoys exploring the world while working as a travel blogger and travel photographer.

Boasting an obsession with maps and geology, she tends to travel to places that are geographically unique or provide adventure and adrenaline.

Website: http://seattlestravels.com/ Instagram: http://instagram.com/seattlestravels Facebook: https://www.facebook.com/SeattlesTravels Twitter: https://twitter.com/SeattlesTravels

27,325 followers

3,945 fans 5,724 followers

Page 4: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

@seattlestravels

TRAVEL BLOG COLUMBIA GORGE

VISIT DATES: March 17-21 in Gorge March 22-24 in Willamette Valley

Sample Itinerary: Travel: Fly into Portland, out of Eugene Lodging: Jupiter Hotel, Hood River Best Western, Columbia River Gorge Hotel, Edgefield Activities: Hiking, breweries, Fruit Loop

Page 5: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

MOUNT HOOD

@thelittlest ELIZABTEH ANTONIA Los Angeles, California

Elizabeth is a mom and freelance art director, and designer with a passion for travel and the outdoors.

Her blog features beautiful photos of her travels, family and lifestyle. She also writes about motherhood.

Website: http://www.thelittlestblog.com/ Instagram: http://statigr.am/theLITTLEST Facebook: https://www.facebook.com/pages/The-Littlest/176880025655654 Twitter: https://twitter.com/SeattlesTravels

Why We Chose Her:• We wanted a family-friendly blogger.• Opportunity to showcase how family

friendly Mount Hood can be.• We wanted to share the story of how

accessible it is for family of all ages,beyond skiing and snowboarding.

• Elizabeth is passionate about traveland her family.

• She loves snowshoeing, sledding.

• Has never been to Timberline Lodge.• Has family in Bend, OR.

INFLUENCE

17,521 followers

1,025 fans 3,382 followers

Page 6: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

@thelittlest

FMILY& PHOT BLOG MOUNT HOOD

VISIT DATES: March 21-24

Sample Itinerary: Travel: Fly into Portland Lodging: Timberline Lodge, Mt. Hood Rentals Activities: Sledding/tubing, provide childcare for “date night”

Page 7: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

@theplanetd DAVE AND DEB

INFLUENCE

Toronto, Canada

A Canadian couple with a passion for adventure and travel. Dave and Deb boast about visiting 80 countries and seven continents.

In addition to their active social media following, their blog, Planet D, is a leading adventure travel blog that receives more than 2.4 million views annually.

Website: http://theplanetd.com/planetd-blog/ Instagram: http://instagram.com/theplanetd Facebook: https://www.facebook.com/ThePlanetD Twitter: https://twitter.com/theplanetd/ Why We Chose Them:

• Their blog is a leading travel resource.• They are from Canada

• They have a huge following.• They are avid travelers who are

open to unique experiences.• They love cycling, which could be

an additional hook for RideOregon.

7,888 followers

39,297 fans 75.7k followers

Smith Rock State Park

Page 8: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

@theplanetd

SMITH ROCK STATE PARK

VISIT DATES: March 26-30 (extending stay 2-3 days)

Sample Itinerary: Travel: Fly into Redmond, out of Portland Lodging: Brasada Ranch, Prong Horn, Five Pines, Oxford Suites Activities: Hiking, golfing, scenic byway

Page 9: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

out of Portland

@casstaway CCASSANDRA LECONTE

INFLUENCE

THE WALLOWAS

Why We Chose Her: • A solo-adventurer, she who loves

hiking, climbing and kayaking.• She is very into style.• Her blog is a mix of different

media (photos, writing, music).• She loves travel and is

extremely excited to visitOregon!

Salt Lake City, Utah

Solo adventurer originally from Paris. She currently lives in Salt Lake City and travels around the West Coast.

Her blog is a mixture of iPhone photography, photo essays and personal musings about her travels and experiences.

Website: http://www.cassandraleconte.com/blog Instagram: http://instagram.com/casstaway Twitter: https://twitter.com/cass_taway

12,226 followers

233 followers

Page 10: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

@casstaway

THE WALLOWAS

VISIT DATES: April 1-5

Sample Itinerary: Travel: Fly into Walla Walla Lodging: Bronze Antler B&B, Rim Rock Inn, Wallowa Lake Lodge Activities: Hiking, Alice tour, agritourism

Page 11: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

CHRIS BURKARD@chrisburkard

S

INFLUENCE

OREGON COAST

Why We Chose Him: • Huge following and fan base.

• Chris is a passionate traveler focusedon surfing.

• He is a staff photographer forSurfer Magazine.

•Chris contributes to several editorialoutlets and is actively pitching storiesfor potential earned media coverage.

Central Coast, California

Avid traveler with a heavy focus on surfing and surf photography. Travels and photographs with other young, male surfers.

Works as a staff photographer for Surfer Magazine and documents both cold water surfing as well as tropical surfing. Very active in social media.

Instagram: http://instagram.com/chrisburkard Facebook: https://www.facebook.com/ChrisBurkardPhotography

106,286 followers

81,318 fans

Page 12: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

OREGON COAST

@chrisburkard

VISIT DATES: April 14-17 in Gorge April 18-21 in Coast

Sample Itinerary: Travel: Driving Lodging: Astoria, Cape Lookout, Yurt (N. Coast), Overleaf Activities: Summit to Seastacks Hike, Klamath Knot, Surfing

Page 13: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

@worksology JOSHUA WORKS

PAINTED HILLS

INFLUENCE Why We Chose Him: • We knew we wanted to send a family

out to the Painted Hills, similar to thevideo spot, so Josh and his family werethe perfect match.

•They have never been to the Painted Hills and are looking forward to experiencing them from their Airstream.

• This also provides for a unique way to experience Oregon.

• He has a love of coffee

Humbolt, Kansas

Traveling family with a passion for photography. Sold everything to travel full-time in an airstream.

They have a passion for national parks and use them as stepping stones to travel across the country. Their goal is to visit all of them.

Website: http://1337stream.com/ Instagram: http://instagram.com/worksology Twitter: https://twitter.com/worksology

25,499 followers

452 followers

Page 14: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

@worksology

PAINTED HILLS

VISIT DATES: April 18-22

Sample Itinerary: Travel: Driving Airstream from Calif. Lodging: John Day River camping, Wilson Ranches Retreat, Ochoco State Park Activities: Camping, coffee shop, family-friendly, park activities

Page 15: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

@beersandbeans

INFLUENCE

BETH AND RANDY

CRATER LAKE

Why We Chose Them: • Both Beth and Randy are freelance

writers and contribute to a variety of publications.• Potential for broad editorial coverage.

• They have 2 million followers on Pinterest.• Beth and Randy enjoy eclectic travel

experiences and love traveling with their dog, Chachy.

• While Crater Lake is an outdoor enthusiast’s dream trip, we also wanted to showcase the arts and culture of this area.

• Opportunity to send them to the Shakespeare Festival while they are here.

Plymouth, Massachusetts

Couple with a passion for travel, photography and their dog. Their articles have appeared in National Geographic Intelligent Travel, Men's Health, The Coast News, San Diego Uptown News and a variety of other travel publications.

Their blog, Beers and Beans is about providing inspiration for travel. Beth and Randy enjoy documenting their travels and seeking out eclectic travel moments. They also love volunteering on the road (especially at organic farms).

Website: http://beersandbeans.com/ Instagram: http://instagram.com/beersandbeans Facebook: https://www.facebook.com/BeersandBeans?ref=tn_tnmn

2,468 followers

5,156 fans 12.9k followers

Page 16: 7 Wonders Influencers - Travel Oregonindustry.traveloregon.com/wp-content/uploads/2014/... · 7 Wonders Influencers. HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT • Utilize influential

@BeerAndBeans

CRATER LAKE TRAVEL BLOG

VISIT DATES: April TBD

Sample Itinerary: Travel: Fly into Medford Lodging: Crater Lake Lodge, Running Y, Lake of the Woods, Jacksonville Inn Activities: Birding, volcanic legacy scenic byway, Roe Outfitters zipline, breweries