Add Value through the International Year of Cooperatives

• Eric DeLuca, Program Manager—International Year of Cooperatives, NCBA• Mark Wolff, Senior Vice President—Communications, CUNA• Emily Lippold Cheney, Executive Director, NASCO • Brian Donovan, General Administrator, ICC Austin• Brian Van Slyke, Worker-Owner, Toolbox for Education & Social Action

July 24, 2012

"Cooperatives are a reminder to the international community that it is possible to pursue both economic viability and social responsibility."

United Nations Secretary-General Ban Ki-moon

• Link to the official UN video for the International Year of Cooperatives (3 min.): http://s.coop/7qi5

• Core Goal: Increase awareness

Cooperative Enterprises

Build a Better World

Co-ops provide local service and

are part of a global network

Co-ops put

people first

Co-ops

innovate to meet member

needs

[ Tell your

cooperative story ]

May 4, 2012:• White House hosts 150 US co-op leaders

• Community Leaders Briefing on Cooperatives, Jobs and the Economy• For more: http://s.coop/ncbawhitehouse

• Builds on momentum from Senate Resolution passed unanimously in 2011

Public Policy Toolkit• Resources

• For developing awareness and advocacy among public officials and to advance favorable public policy at the local and regional level for cooperative development.

• “Many Americans, including most public officials, are either unaware of or hold misconceptions about cooperatives. It falls upon us to set the record straight. We need to tell the co-op story, tell it well and often.”

- IYC US Public Policy Committee Chair, Martha Whitman

• Available at usa2012.coop

Aligned Networks:• International social media• Anglophone celebration planning• U.S. program development• Regional cross-sector networks

Raising Credit Union

Awareness

IYC Launch at UN in New York

Brian Branch/Bill Cheney Video Message to Credit Unions

2011 International CU Day Theme

IYC Session at 2012 CUNA Governmental Affairs Conference

January 2012 IYC Feature in Credit Union Magazine

• Point Credit Unions to IYC Resources

• Encourage Participation on Stories.coop

• Foster League/CU Engagement in Co-cycle, Cabot Community Tour

• Participate on IYC Social Media Team, IYC Public Policy Committee

• CUNA Cooperative Alliances Committee

• Attended NCBA White House Meeting

• Developing White Paper on CU Interaction with Other Co-ops

Additional CUNA

IYC Priorities

NORTH AMERICAN STUDENTS OF COOPERATION

• Educational 501(c)(3) non-profit, incorporated in 1968 in the US

• Family of affiliated organizations: Education, Management, & Development

NASCO Development Services NASCO Properties

Membership Association Active Members: Common Equity Housing Cooperatives or Cooperative

Systems (e.g. Berkeley Student Cooperative, Nickel City Cooperative – Buffalo, NY) Common Equity: All equity (sweat, fiscal) stays with the cooperative, social

capital is extracted (aka zero, group, or perpetual) Individual Members: Alumni, Supporters Associate Members: Vision-aligned organizations, other federations

The NASCO Experience•Entry point into the cooperative movement•Rapt attention for as long as folks live in houses•Annually, a new cadre of young people looking to “do what they do” cooperatively •Leadership Development as central theme

United Nations •50th Session of the Commission for Social Development•Cooperatives as sustainable employment options for youth

NASCO in IYC: YOUTH & STUDENT IMPACT

NASCO's AGM

New York City: Cooperative City Event •Student moniker as not inclusive•Important to seek to engage folks outside of traditional schooling institutions

NCBA Steering Committee &*NEW* Youth Committee•Cross-sector•No other existing conversation or initiative

Austin Co-op Think Tank•Over 100 people on the list serve•Members of 30 co-ops have attended meetings•Mentorship Program Pilot•IYC Proclamation from Austin City Council •Regional Co-op Bash In October – NCBA sponsored Conference•Two feature length Documentary Films•First Loan from a Credit Union to a Co-op ($300k)•Cooperation @ Work – Highlighting worker co-ops across the US•Building network of professionals to support co-op model

“I've only been able to attend one ACTT meeting, but I learned a lot and ended up volunteering at the fundraiser, and have been spreading the word about co-ops to my friends, especially those thinking about starting a business” - Johanna Arendt

“IYC is generally adding to the energy behind our activities, helping us all think optimistically, and motivating us to be more connected with each other and the co-op principles.” - Clifford May

• www.mycooprocks.coop

www.communitytour.coop

• www.co-cycle.coop

1) CROSS-SECTOR YOUTH COUNCIL

2) YOUTH-ORCHESTRATED CONFERENCES & EVENTS

3) RECIPROCAL TRACKING & MEMBERSHIP BETWEEN COOPERATIVES & SECTORS

4) RECIPROCAL MENTORING: ELDERS > YOUTH, YOUTH > ELDERS

YOUTH COMMITTEE: GOALS & INITIATIVES

• usa2012.coop

Simple Actions • Tell Your Story

• Join or create a tour

• Learn about the legislative process & educate policymakers

• Screen or post IYC videos

• Sign-up as a Co-op Teach-in partner

• Join regional events & networks

Links • usa.2012.coop• stories.coop• mycooprocks.coop• co-cycle.coop • communitytour.coop • teach-in.coop• s.coop/lightscamerascoops• UN video: s.coop/7qi5• White House event: s.coop/ncbawhitehouse

Contacts

• Eric DeLuca—edeluca@ncba.coop

• Mark Wolff—mwolff@cuna.coop

• Emily Lippold Cheney—emily@nasco.coop

• Brian Donovan—brian@iccaustin.coop

• Brian Van Slyke—brian@toolboxfored.org