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Carol BekarSociety for Scholarly PublishingLibrary SeminarNovember 19, 2003Knowledge Integration Resources:Transformation of a CorporateLibrary & Records Center

AgendaBMS BackgroundThe 1990sStrategic Project OverviewKey Concepts, Roles & ProjectsThe current KIR organizational model

BMS: The Product Development ProcessCompound StagesDiscoveryPreclinical TestingClinical TrialsFDA Review & ApprovalCompound Success5K - 100k Screened250 Enter Testing5 Enter Testing1 Approved12 15 Years, >$800 MillionSource: http://www.phrma.org

Scientific Information Resources 1990sFive autonomous site libraries & Records Ctrs Many traditional services:Expert literature searchingPatent searchingCollection development at each siteDocument deliveryInternal Research Report managementEmerging services:Mosaic browser and the usable WebEnd-user searchinge-journals: Right Pages trial with AT&T

The Winds of ChangePharmaceutical Industry 2000: The Perfect Information StormWave of industry mergers and consolidationsBreak-throughs in Chemistry & GenomicsNew FDA requirements for drug approvalsQuantity of scientific & medical information available on the Web, in e-content, and in print was growing dramaticallyEfficient and effective information and KM seen as a competitive advantage

- Every mionute scientific knowledge increases by 2000 pages- Every day we send the equivalent of more than 300n million pages of text over the internet- It now takes 5 years to read the new scientific material produced every 24 hours- Over half of all scientific knowledge becomes outdated every 10 yearsSource: IDC (IT research/analysis group)

SPIRE Project 2000Outside consultants: A. Jacobson & J. MatarazzoOne-on-one interviews with BMS executivesFocus group interviews in multiple sites1400 responses to our web surveyBenchmarking interviews with corporate information centers Visits to Microsoft and Hewlitt Packard

SPIRE: Scientific Pharmaceutical Information Resources Excellence- Understand the outside environment- Understand the new technologies- Identify the user perspective: what do they do, what do they need- Find the integration points!!!- Create a road map for the future

SPIRE Vision 2005

Create and sustain knowledge pathways to guide our clients, partners and staff to the best decisions.Nurture innovation and learning communities to advance our Company's mission to extend and enhance human life.

Leverage Knowledge for Competitive Advantage

Knowledge Integration Resources (KIR)Transform ourselves to create greater valueInformation Shipping Department Knowledge Era Information CartographersBe strategic and link our clients to information and knowledge they need to work effectivelyMarket KIRs portfolio of services to the BMS enterpriseTake the lead in leveraging knowledge for competitive advantage

From: Information Shipping department. Get info, box it and sendTo: Magellan of the Knowledge era: Information cartographers: draw maps, evaluate and navigate thru the content, provide different routes thru which information can flow, provide the tools for rapid utilization of information

this transformation will change the way we work, who we are and the skill sets we need. We will become more proactive and focus on CRM to ensure that we deliver value to the organization

KIR SPIRE Mission

Extend global access to proprietary and published content and KIR servicesManage internal and external content for BMS across the enterprisePromote the protection and sharing of intellectual assetsPartner to develop programs for managing knowledge and sharing informationMaintain standards for shared data usage, common terminology, and business rules for content managementProvide high quality externally published information resourcesInsure the integrity of the internal document collection

- Take a global focus on licensing and providing access to critical information assets- Promote standards to improve information retrieval- Enable the company to tap into knowledge and expertise of its dispersed people resources- we understood that we needed to partner with both the business and technology sides of the company- Important mission: make our skills understandable and visible-- Targeted information, Verity tools

Storytelling that Leads into the FutureFantasy Article

How to engage Senior Management and gain support for our strategic plan?We could have made 500 PPT slides that walked through all the details: but we didnt yet have all the details--mostly a strategic directionHow to gain attention. Story is an ancient way to engage human beings: oral traditionIt is short and simple. Your goal is to spark understandingIt is told from the viewpoint of one individual in a predicament that is common in our businessThe predicament is familiar to our audienceIts the exact conundrum that KM is mean to solveThe story has an element of the unexpectedIt has a happy endingIt is told orally. Human beings convey meaning through verbals

Storytelling that Leads into the FutureFantasy Article

Script for Slides # 2 & 3:When you walk away from this session today, it is my hope that you will be able to actually explain knowledge management to someone else ,understand how Knowledge Management is linked to business value, understand the progress of Knowledge Management at our competitor pharmaceutical companies, understand how BMS is applying Knowledge Management for strategic advantage, and understand the potential future for BMS as a Knowledge-Centric organization.

Focus of 2002 efforts

Transform ourselves to create greater valueMarket KIRs portfolio of services to the BMS enterprise Be strategic - link our clients to information and knowledge they need to work effectivelyTake the lead to leverage knowledge for competitive advantage

The value proposition:

Become truly customer-facing

KIR StrategyProvide global focus for content management and accessSupport patent analysis & surveillance Enhance Cybrary for access to e-resourcesContinue the Knowledge Integrator Program and development of collaboration tools, such as the Knowledge DesktopContinue intranet support: oneBMS Portal for content management and communities of practice; search and retrieval; and BMS taxonomy

Key Concepts & Projects 2002-2003Expand services to the BMS enterprise: KIR HotlineInitiate the Knowledge Integrator Role (KI)Expand the reach of the Knowledge Desktop (KD)Build a resource for Competitive Drug Pipeline Information: Project Galen Extend Document & Records Management best practices to the enterpriseEstablish Story Telling as a mechanism to share tacit knowledge

- Market our services to the Enterprise: KIR Hotline 800 number- How to leverage our highly experienced Information retrieval staff; the role of end-user searching- Expand collaboration tools into the oneBMS portal; establish the process for community formation & support

The Knowledge Integrator Role (KI)What is it?Focuses on the information needs of strategic teamsAnalyzes and filters information at a very high levelSingle point of contact for KIR servicesSupported by a Knowledge Integration Team

What value is added?Anticipates information needs of strategic clientsSupports and improves business decision-making: filtered, analyzed information at point of needSaves cycle time; improves decisions

Knowledge IntegratorsDevelop a comprehensive understanding
of the Health Agency Landscape - key individuals, teams, divisions, and agencies - so we could know the Regulatory customers and environment better, and target messages and approaches to address specific views.

Key Concept: The Knowledge DesktopWhat is it?Web portal to enable teams and communities to collaborate and achieve breakthrough performanceMeeting/content management tool; business practice250 KDs in production, 70 archivedMove to the oneBMS portal via PlumTreeWhat value is added?Immediate, secure access to decision documents & data for all team membersOne stop shopping for key project informationFast ramp up for new team membersCuts cycle time to access and communicate dataArchives and protects essential project information

People move on and off (and on again) project teams. Projects get stalled and restarted. The KD enables R&D to manage the information created or used by the Proj Team to more easily and quickly on-board members, restart projects, etc.

Created a process for nuturing communitiesCreated and suport for new roles: content managersHelped deploy enterprise doc mgmt solutionArchives information used in decisions for later analysis or reuse.

Portal Community

Once the content areas were identified, we could start building the portal community.

Id like to point out a few areas on the Community page.

The For and About Us folder contains a Quick Start Guide, the slide deck from the Thought Leaders meeting, and the OneIM Community Charter.

The Project Management Framework folder contains PMF documents.

Weve included links under the Learning @BMS logo to training classes for desired IM Competencies, such as Project Management and Situational Leadership.

The Discussion Forum was kicked off by comments from our 4 sponsors - Susan, Dan, Randy and Derek.

The eXPERT database gadget will allow you to search for members with a particular expertise. This gadget will become even more valuable as members complete or update their own expertise profiles.

KIR Guiding PrinciplesAccelerate the shift from paper to electronic mediaAccelerate the move from transactional services to consulting servicesEndorse an enterprise focus:Global licensingRecords ManagementEnterprise Content Management Strategy

Key AccomplishmentsKnowledge ManagementLessons Learned MethodologyCommunities of PracticeExtended the Knowledge Integrator programAcceptance & branding of the Knowledge Desktop; move to the Portal Competitive Drug Pipeline Information: Project Galen Document & Records Management for PRI and BMSDigital library developed & globally deployedClose partnership with Technology groups enhanced

KIR Works in ProgressSearch ServicesVocabulary Management Servicese-Records ManagementMy CybraryPolicies & Procedures ManagementLessons Learned RepositoryExpertise Locator

Knowledge Management3 FTEs; 2 KM Consultants Lessons Learned Consulting Service Support enterprise initiatives Knowledge Capture and Filings Playbooks Support Consulting Services to FDTs IKM/IMSS/Informatics Portfolio Planning

Tool Storytelling Events

Content Integration & Access16 FTEs External content supply & evaluation Cybrary website Portal content management Space utilization KIR Hotline

Records & Literature Mgmt26 FTEs Knowledge Integrators Health Agency Landscape Literature searching & alerting Internal Information Stewardship Corp Records Management Program BMS/PRI Policies & Procedures Laboratory notebooks Vocabulary Services

Patent Analysis7 FTEs Patent Searches, analysis & alerting Systematic surveillance pipeline candidates Patent training for scientists Patent Information Center website BMS Patent Portfolio Repository

KIR Europe2 FTEs Point of contact for services in Europe Records Management Training & support European requirements

Serving Bristol-Myers Squibb GloballyKnowledge Management (KM) and Knowledge Integration Resources (KIR) Managing Knowledge for Competitive AdvantageInfo Science Architecture11 FTEs Desktop Collaboration tools Community Consulting Service Search Services Intranet Services

Communication & Training3 FTEsCommunication & promotion of KM/KIR products/servicesCustomized targeted training programsProduct & service training support

Questions?

- Every mionute scientific knowledge increases by 2000 pages- Every day we send the equivalent of more than 300n million pages of text over the internet- It now takes 5 years to read the new scientific material produced every 24 hours- Over half of all scientific knowledge becomes outdated every 10 yearsSource: IDC (IT research/analysis group)SPIRE: Scientific Pharmaceutical Information Resources Excellence- Understand the outside environment- Understand the new technologies- Identify the user perspective: what do they do, what do they need- Find the integration points!!!- Create a road map for the future

From: Information Shipping department. Get info, box it and sendTo: Magellan of the Knowledge era: Information cartographers: draw maps, evaluate and navigate thru the content, provide different routes thru which information can flow, provide the tools for rapid utilization of information

this transformation will change the way we work, who we are and the skill sets we need. We will become more proactive and focus on CRM to ensure that we deliver value to the organization- Take a global focus on licensing and providing access to critical information assets- Promote standards to improve information retrieval- Enable the company to tap into knowledge and expertise of its dispersed people resources- we understood that we needed to partner with both the business and technology sides of the company- Important mission: make our skills understandable and visible-- Targeted information, Verity toolsHow to engage Senior Management and gain support for our strategic plan?We could have made 500 PPT slides that walked through all the details: but we didnt yet have all the details--mostly a strategic directionHow to gain attention. Story is an ancient way to engage human beings: oral traditionIt is short and simple. Your goal is to spark understandingIt is told from the viewpoint of one individual in a predicament that is common in our businessThe predicament is familiar to our audienceIts the exact conundrum that KM is mean to solveThe story has an element of the unexpectedIt has a happy endingIt is told orally. Human beings convey meaning through verbals

Script for Slides # 2 & 3:When you walk away from this session today, it is my hope that you will be able to actually explain knowledge management to someone else ,understand how Knowledge Management is linked to business value, understand the progress of Knowledge Management at our competitor pharmaceutical companies, understand how BMS is applying Knowledge Management for strategic advantage, and understand the potential future for BMS as a Knowledge-Centric organization.The value proposition:

Become truly customer-facing- Market our services to the Enterprise: KIR Hotline 800 number- How to leverage our highly experienced Information retrieval staff; the role of end-user searching- Expand collaboration tools into the oneBMS portal; establish the process for community formation & support

People move on and off (and on again) project teams. Projects get stalled and restarted. The KD enables R&D to manage the information created or used by the Proj Team to more easily and quickly on-board members, restart projects, etc.

Created a process for nuturing communitiesCreated and suport for new roles: content managersHelped deploy enterprise doc mgmt solutionArchives information used in decisions for later analysis or reuse.

Once the content areas were identified, we could start building the portal community.

Id like to point out a few areas on the Community page.

The For and About Us folder contains a Quick Start Guide, the slide deck from the Thought Leaders meeting, and the OneIM Community Charter.

The Project Management Framework folder contains PMF documents.

Weve included links under the Learning @BMS logo to training classes for desired IM Competencies, such as Project Management and Situational Leadership.

The Discussion Forum was kicked off by comments from our 4 sponsors - Susan, Dan, Randy and Derek.

The eXPERT database gadget will allow you to search for members with a particular expertise. This gadget will become even more valuable as members complete or update their own expertise profiles.