7785661 mechanicals separations product packaging total merchandising flyers coupons

8/8/2019 7785661 Mechanicals Separations Product Packaging Total Merchandising Flyers Coupons

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11/06/2008 9982007.xls Confidential

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Marketing Budget

[ ] The Marketing Budget worksheet consists of separate budgets for: Advertising, Catalogs, Direct Mail, Literature, Product Launches,

Public Relations, Resellers and Trade Shows. Each of these budgets can be used separately or in conjunction with the Advertising &

Promotions Summary which tracks total annual marketing expenditures.

[ ] If you choose to use one of the separate budgets, it is recommended that you first enter your monthly sales forecast totals on Row 293.

Each budget calculates the monthly and annual expenses as a percent of sales, as well as comparing 1994's expenses to 1995's totals.

[ ] The month names and years are calculated based on the values you enter in rows 19-20.

[ ] Enter your data into the unprotected cells in blue. Totals and percentages are calculated automatically.

[ ] The Advertising Budget begins on Row 18, the Catalog Budget on Row 56, the Direct Mail Budget on Row 68,

the Literature Budget on Row 106, the Product Launch Budget on Row 150, Public Relations Budget on Row 200,

the Reseller Budget on Row 217, and the Trade Show Budget on Row 263.

Advertising Budget

1994

Advertising Totals Jan Feb Mar Apr May Jun Jul

Media

Publication 1 $259,776 $18,040 $18,040 $18,040 $18,040 $18,040 $18,040 $18,040

Publication 2 $273,600 $28,500 $28,500 $28,500 $28,500 $28,500 $28,500 $28,500

Publication 3 $0 $27,000 $0 $0 $0 $0 $0 $0

Publication 4 $0 $0 $0 $9,300 $0 $0 $0 $0

Publication 5 $0 $0 $0 $0 $0 $0 $0 $0Publication 6 $0 $0 $0 $0 $0 $0 $0 $0

Publication 7 $0 $0 $0 $0 $0 $0 $0 $0

Publication 8 $0 $0 $0 $0 $0 $0 $0 $0

Publication 9 $0 $0 $0 $0 $0 $0 $11,500 $0

Publication 10 $0 $0 $0 $0 $0 $0 $0 $0


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Page 2

Publication 11 $0 $0 $0 $0 $0 $0 $0 $0

Publication 12 $0 $0 $0 $0 $0 $0 $0 $0

Publication 13 $0 $0 $0 $0 $0 $0 $0 $0

Publication 14 $62,000 $0 $0 $0 $0 $31,000 $0 $0

Total Media $595,376 $73,540 $46,540 $55,840 $46,540 $77,540 $58,040 $46,540

Artwork & Production

Design (12 Ads) $21,000 $0 $10,500 $0 $12,500 $0 $0 $0

Layout/DTP $2,800 $250 $250 $250 $250 $250 $250 $250

Copywriting $1,250 $0 $0 $0 $0 $0 $0 $0

Mechanical Artwork $500 $0 $0 $0 $0 $0 $0 $0

Typography $500 $0 $0 $0 $0 $0 $0 $0

Lino $700 $100 $100 $100 $100 $100 $100 $100

Separations (12 ads) $12,000 $0 $5,000 $0 $5,000 $0 $0 $0

Photography $4,800 $0 $0 $2,500 $0 $0 $2,500 $0

Miscellaneous $10,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Total Artwork & Production $53,550 $1,350 $16,850 $3,850 $18,850 $1,350 $3,850 $1,350

Total Advertising $648,926 $74,890 $63,390 $59,690 $65,390 $78,890 $61,890 $47,890

Percentage of Sales 14.8% 12.3% 11.6% 14.6% 16.9% 10.1% 8.0%


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Catalog Budget

1994

Catalog Total Jan Feb Mar Apr May Jun Jul

Catalog 1 $4,574 $0 $2,292 $0 $0 $0 $0 $0

Catalog 2 $20,480 $7,470 $0 $6,000 $0 $0 $0 $6,700

Catalog 3 $0 $0 $0 $4,000 $0 $3,000 $0 $3,000

Catalog 4 $74,528 $12,996 $6,243 $12,996 $6,243 $6,243 $6,243 $0

Catalog 5 $3,500 $1,851 $0 $3,000 $0 $3,000 $0 $3,000

Total Catalogs $103,082 $22,317 $8,535 $25,996 $6,243 $12,243 $6,243 $12,700



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Page 4

Direct Mail Budget

1994

Direct Mail Total Jan Feb Mar Apr May Jun Jul

Installed Consumer Base

Product Line Upsell $84,000 $0 $0 $0 $0 $0 $0 $0New Product Upsell $156,890 $0 $0 $0 $0 $0 $97,750 $0

Newsletter $65,450 $0 $0 $0 $0 $0 $0 $0

Upgrade Re-Mail $41,939 $0 $0 $0 $0 $0 $0

Installed Customer Total $306,340 $41,939 $0 $0 $0 $0 $97,750 $0

Outside List

Source 1 Post Card $0 $0 $16,250 $0 $0 $0 $0

Source 2 Post Card $0 $0 $0 $0 $0 $13,000 $0Source 3 Post Card $0 $0 $0 $0 $0 $0 $0

Outside List Total $0 $0 $0 $16,250 $0 $0 $13,000 $0

Mailing List Management

Registration Card Data Entry $5,000 $650 $650 $650 $650 $650 $650 $1,000

MIS Time - Reports $1,000 $0 $0 $0 $0 $800 $0 $0

Mailing List Rental Fees $0 $0 $0 $0 $0 $0 $450

Miscellaneous $0 $0 $0 $0 $0 $0 $0Mailing List Mgmt. Total $6,000 $650 $650 $650 $650 $1,450 $650 $1,450

Mailing List Income

Rental to [Company] $5,000 $700 $700 $700 $700 $700 $700 $700

Rental to [Company] $500 $500 $500 $500 $500 $500 $500


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Page 5

Mailing List Income Total $11,000 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200

[ ] Total Direct Mail = (Installed Customer Base + Outside List + Mailing List Management) - Mailing List Income

Total Direct Mail $301,340 $41,389 ($550) $15,700 ($550) $250 $110,200 $250

Percentage of Sales 8.2% -0.1% 3.0% -0.1% 0.1% 17.9% 0.0%


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Page 6

Literature Budget

1994

Literature Total Jan Feb Mar Apr May Jun Jul

Collateral

Corporate Brochure-Printing $25,500 $0 $0 $0 $0 $0 $0 $0Mini Catalog-Printing $32,450 $0 $0 $0 $0 $0 $36,220 $0

Product Brochures-Printing $89,520 $0 $0 $0 $0 $0 $0 $0

Photography $12,485 $0 $0 $0 $0 $0 $5,415 $0

Copywriter $2,400 $0 $0 $0 $0 $0 $0 $0

Design & Mechanicals $5,600 $0 $0 $0 $0 $0 $3,500 $0

Separations $4,800 $0 $0 $0 $0 $0 $2,400 $0

Collateral Total $172,755 $0 $0 $0 $0 $0 $47,535 $0

Product PackagingBoxes $48,575 $0 $0 $13,965 $0 $0 $13,965 $0

Stickers $3,750 $0 $0 $1,000 $0 $0 $1,000 $0

Photography $18,520 $0 $20,000 $0 $0 $0 $0 $0

Copywriter $2,400 $0 $0 $950 $0 $0 $950 $0

Design & Mechanicals $6,000 $0 $3,000 $0 $0 $3,000 $0 $0

Separations $6,000 $0 $0 $1,800 $0 $0 $1,800 $0

Product Packaging Total $85,245 $0 $23,000 $17,715 $0 $3,000 $17,715 $0

Merchandising

Flyers $16,515 $0 $0 $4,200 $0 $0 $4,200 $0Coupons $11,545 $0 $0 $3,000 $0 $0 $3,000 $0

Copywriter $2,400 $0 $0 $1,000 $0 $0 $1,000 $0

Design & Mechanicals $4,000 $0 $0 $1,500 $0 $0 $1,500 $0

Merchandising Total $34,460 $0 $0 $9,700 $0 $0 $9,700 $0


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Miscellaneous

Ad & Editorial Reprints $8,000 $0 $0 $2,000 $0 $0 $2,000 $0

Registration Cards $1,750 $0 $0 $500 $0 $0 $500 $0

Business Cards $2,000 $0 $0 $600 $0 $0 $600 $0

Training Materials $2,400 $0 $0 $850 $0 $0 $850 $0

Christmas Cards $500 $0 $0 $0 $0 $0 $0 $0

Miscellaneous Total $14,650 $0 $0 $3,950 $0 $0 $3,950 $0

Total Literature $307,110 $0 $23,000 $31,365 $0 $3,000 $78,900 $0



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Page 8

Product Launch Budget

1994

Product Launch Total Jan Feb Mar Apr May Jun Jul

Public Relations

Press Review Kits $25,500 $0 $0 $0 $0 $25,000 $0 $0

Public Relations Total $25,500 $0 $0 $0 $0 $25,000 $0 $0

Sales Collateral

Copy & Design $2,000 $0 $0 $0 $0 $0 $0 $2,000

Photoshoot & Supply of Film $1,000 $0 $0 $0 $0 $0 $0 $1,000

Product Pkg. Design & Film $10,000 $0 $0 $0 $0 $0 $0 $10,000

Product Brochure $10,000 $0 $0 $0 $0 $0 $0 $10,000

Direct Mail Reg. Card piece $5,000 $0 $0 $0 $0 $0 $0 $5,000

Mini Catalog $18,000 $0 $0 $0 $0 $0 $0 $18,000Ad/Editorial Reprints $2,500 $0 $0 $0 $0 $0 $0 $2,500

Merchandising $5,000 $0 $0 $0 $0 $0 $0 $5,000

Sales Collateral Total $53,500 $0 $0 $0 $0 $0 $0 $53,500

Trade Shows

Targeted Industry Shows $15,000 $0 $0 $0 $0 $5,000 $5,000 $5,000

Other Shows $5,000 $0 $0 $0 $0 $0 $5,000 $0

Merchandising Total $20,000 $0 $0 $0 $0 $5,000 $10,000 $5,000

AdvertisingTargeting Publications $60,000 $0 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000

Advertising Total $60,000 $0 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000

Direct Mail


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Page 9

Design, printing, postage $75,000 $0 $0 $0 $0 $0 $0 $0

Direct Mail Total $75,000 $0 $0 $0 $0 $0 $0 $0

Mail Order Catalogs

Catalog 1 $25,000 $0 $0 $0 $0 $0 $0 $0


Reseller Promotions

ROP Ads $45,000 $0 $0 $0 $0 $0 $0 $0

End Caps $35,000 $0 $0 $0 $0 $0 $0 $0


Total Product Launch $339,000 $0 $10,000 $10,000 $10,000 $40,000 $20,000 $68,500



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Page 10

Public Relations Budget

1994

Public Relations Total Jan Feb Mar Apr May Jun Jul

Free Shipping $5,600 $1,500 $250 $250 $250 $1,500 $1,500 $1,500

Bacon,s Clipping Service $2,000 $200 $200 $200 $200 $200 $200 $200Consultant's Fees $35,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000

Consultant's Expenses $5,000 $500 $500 $0 $1,500 $500 $0 $500

Evaluation Units $10,000 $500 $500 $500 $500 $1,000 $500 $500

P.R. Production $3,500 $250 $250 $250 $250 $250 $250 $750

Product Photos $4,500 $2,500 $75 $75 $500 $75 $500 $75

Miscellaneous $2,500 $100 $100 $100 $100 $100 $100 $100

Total Public Relations $68,100 $9,550 $5,875 $5,375 $7,300 $7,625 $7,050 $7,625



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Page 11

Resellers Budget

1994

Resellers Total Jan Feb Mar Apr May Jun Jul

Merchandising Collateral (includes production costs)

Replenishment Reports $450 $45 $45 $45 $45 $45 $45 $45

Flyers $595 $0 $0 $218 $0 $0 $218 $0Special Materials $3,800 $0 $0 $873 $0 $0 $873 $0

Collateral Total $4,845 $45 $45 $1,136 $45 $45 $1,136 $45

Merchandising Services (based on 1 visit per store, per month)

Chain Store 1 $14,400 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280

Chain Store 2 $9,072 $1,008 $1,008 $1,008 $1,008 $1,008 $1,008 $1,008

Chain Store 3 $43,200 $3,840 $3,840 $3,840 $3,840 $3,840 $3,840 $3,840

Chain Store 4 $63,900 $5,680 $5,680 $5,680 $5,680 $5,680 $5,680 $5,680

Chain Store 5 $2,520 $240 $240 $240 $240 $240 $240 $240

Services Total $133,092 $12,048 $12,048 $12,048 $12,048 $12,048 $12,048 $12,048

[ ] Most distributors and retailers insist on an "Advertising Co-Op" or "MDF" percentage of your total annual sales in their stores. This fee is generally less th

In addition to this fee, distributors and retailers will coordinate special advertising deals -- end-caps, full page spreads -- and charge accordingly.

Estimate your total "Advertising Co-Op" fee and divide by 12. Ad this value to your "special promotions" fees and enter your totals in the appropriate month

1994

Distributors Total Jan Feb Mar Apr May Jun Jul

Distributor 1 $21,754 $4,993 $4,993 $4,993 $1,993 $1,993 $1,993 $1,993

Distributor 2 $1,756 $231 $231 $231 $231 $231 $231 $231

Distributor 3 $1,200 $117 $117 $117 $117 $117 $117 $117Distributor 4 $4,633 $267 $267 $267 $267 $267 $3,267 $267

Distributor 5 $4,000 $100 $100 $100 $100 $100 $100 $100

Distributors Total $33,343 $5,708 $5,708 $5,708 $2,708 $2,708 $5,708 $2,708

1994


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Page 12

Retailers Total Jan Feb Mar Apr May Jun Jul

Retailer 1 $10,000 $117 $8,117 $117 $117 $117 $117 $2,117

Retailer 2 $97,350 $2,287 $2,287 $41,287 $2,287 $2,287 $12,287 $2,287

Retailer 3 $38,042 $1,510 $1,510 $1,510 $21,510 $1,510 $1,510 $1,510

Retailer 4 $29,915 $1,042 $1,042 $1,042 $1,042 $11,042 $4,042 $1,042

Retailer 5 $41,469 $13,047 $2,047 $2,047 $2,047 $2,047 $2,047 $2,047

Retailers Total $216,776 $18,003 $15,003 $46,003 $27,003 $17,003 $20,003 $9,003

1994

Total Jan Feb Mar Apr May Jun Jul

Total Resellers $388,056 $35,804 $32,804 $64,895 $41,804 $31,804 $38,895 $23,804



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Page 13

Trade Show Budget

1994

Trade Shows Total Jan Feb Mar Apr May Jun Jul

Air Fare $5,400 $2,000 $0 $0 $2,000 $0 $0 $0

Badges $150 $50 $0 $0 $50 $0 $0 $0

Booth Space $47,000 $10,000 $0 $0 $10,000 $0 $0 $0Candy $0 $200 $0 $0 $200 $0 $0 $0

Carpeting & Padding $1,050 $350 $0 $0 $350 $0 $0 $0

Cleaning & Repair Services $425 $125 $0 $0 $125 $0 $0 $0

Faxing & Copying $95 $45 $0 $0 $45 $0 $0 $0

Film $45 $15 $0 $0 $15 $0 $0 $0

Furniture $575 $200 $0 $0 $200 $0 $0 $0

Giveaways $4,800 $1,200 $0 $0 $1,200 $0 $0 $0

Hotel $4,875 $2,400 $0 $0 $2,400 $0 $0 $0

Lead Forms $98 $35 $0 $0 $35 $0 $0 $0

Meals $1,375 $540 $0 $0 $540 $0 $0 $0Post Card Invitations $2,250 $850 $0 $0 $850 $0 $0 $0

Press Kits $3,125 $1,100 $0 $0 $1,100 $0 $0 $0

Shipping $4,895 $1,800 $0 $0 $1,800 $0 $0 $0

Signage $1,765 $600 $0 $0 $600 $0 $0 $0

Transportation $198 $75 $0 $0 $75 $0 $0 $0

Uniforms $425 $0 $0 $0 $0 $0 $0 $0

Utilities $1,275 $460 $0 $0 $460 $0 $0 $0

$0 $0 $0 $0 $0 $0 $0

Total Trade Shows $79,821 $22,045 $0 $0 $22,045 $0 $0 $0



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Advertising & Promotions Budget Summary

Sales Forecast $506,000 $516,000 $515,000 $449,000 $468,000 $615,000 $600,000 $646,000

Category Jan Feb Mar Apr May Jun Jul Aug

Advertising $74,890 $63,390 $59,690 $65,390 $78,890 $61,890 $47,890 $47,890

Catalogs $22,317 $8,535 $25,996 $6,243 $12,243 $6,243 $12,700 $6,243Direct Mail $41,389 ($550) $15,700 ($550) $250 $110,200 $250 $81,500

Literature $0 $23,000 $31,365 $0 $3,000 $78,900 $0 $111,875

Product Launch $0 $10,000 $10,000 $10,000 $40,000 $20,000 $68,500 $0

Public Relations $9,550 $5,875 $5,375 $7,300 $7,625 $7,050 $7,625 $7,300

Resellers $35,804 $32,804 $64,895 $41,804 $31,804 $38,895 $23,804 $29,804

Trade Shows $22,045 $0 $0 $22,045 $0 $0 $0 $0

Grand Total A & P $205,995 $143,054 $213,021 $152,232 $173,812 $323,178 $160,769 $284,612

% of Sales 41% 28% 41% 34% 37% 53% 27% 44%


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Page 15

1995 Variance

Aug Sep Oct Nov Dec Total 1994/1995

$18,040 $18,040 $18,040 $18,040 $18,040 $216,480 -16.7%

$28,500 $28,500 $28,500 $28,500 $28,500 $342,000 25.0%

$0 $0 $0 $0 $0 $27,000

$0 $0 $0 $0 $0 $9,300

$0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $11,500

$0 $0 $0 $0 $0 $0


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Page 16

$0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $31,000 -50.0%

$0

$46,540 $46,540 $46,540 $46,540 $46,540 $637,280 7.0%

$0 $0 $0 $0 $0 $23,000 9.5%

$250 $250 $250 $250 $250 $3,000 7.1%

$0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $0

$100 $100 $100 $100 $100 $1,200 71.4%

$0 $0 $0 $0 $0 $10,000 -16.7%

$0 $0 $0 $0 $0 $5,000 4.2%

$1,000 $1,000 $1,000 $1,000 $1,000 $12,000 20.0%

$0

$1,350 $1,350 $1,350 $1,350 $1,350 $54,200 1.2%

$47,890 $47,890 $47,890 $47,890 $47,890 $691,480 6.6%

7.4% 6.5% 7.1% 6.8% 7.7% 9.8%


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Page 17

1995 Variance


$0 $0 $0 $0 $0 $2,292 -49.9%

$0 $6,700 $0 $0 $0 $26,870 31.2%

$0 $3,000 $0 $3,000 $0 $16,000

$6,243 $6,243 $12,996 $12,996 $6,243 $95,685 28.4%

$0 $3,000 $0 $3,000 $0 $16,851 381.5%

$0

$6,243 $18,943 $12,996 $18,996 $6,243 $157,698 53.0%

1.0% 2.6% 1.9% 2.7% 1.0% 2.2%


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Page 18

1995 Variance


$0 $106,250 $0 $0 $0 $106,250 26.5%

$0 $0 $0 $0 $0 $97,750 -37.7%

$81,250 $0 $0 $0 $0 $81,250 24.1%

$0 $0 $0 $0 $0 $41,939

$81,250 $106,250 $0 $0 $0 $327,189 6.8%

$0 $0 $0 $0 $0 $16,250

$0 $0 $0 $0 $0 $13,000$0 $32,500 $0 $0 $0 $32,500

$0

$0 $32,500 $0 $0 $0 $61,750

$1,000 $1,000 $1,000 $1,000 $1,000 $9,900 98.0%

$0 $0 $0 $0 $1,400 $2,200 120.0%

$450 $450 $450 $450 $450 $2,700

$0 $0 $0 $0 $0 $0$1,450 $1,450 $1,450 $1,450 $2,850 $14,800 146.7%

$700 $700 $700 $700 $700 $8,400 68.0%

$500 $500 $500 $500 $500 $6,000


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$1,200 $1,200 $1,200 $1,200 $1,200 $14,400 30.9%

$81,500 $139,000 $250 $250 $1,650 $389,339 29.2%

12.6% 18.7% 0.0% 0.0% 0.3% 5.5%


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Page 20

1995 Variance


$0 $31,250 $0 $0 $0 $31,250 22.5%$0 $0 $0 $0 $0 $36,220 11.6%

$97,560 $0 $0 $0 $0 $97,560 9.0%

$5,415 $5,415 $0 $0 $0 $16,245 30.1%

$0 $3,200 $0 $0 $0 $3,200 33.3%

$3,500 $3,750 $0 $0 $0 $10,750 92.0%

$2,400 $2,650 $0 $0 $0 $7,450 55.2%

$108,875 $46,265 $0 $0 $0 $202,675 17.3%

$0 $13,965 $0 $0 $13,965 $55,860 15.0%

$0 $1,000 $0 $0 $1,000 $4,000 6.7%

$0 $0 $0 $0 $0 $20,000 8.0%

$0 $950 $0 $0 $950 $3,800 58.3%

$3,000 $32,500 $0 $3,000 $0 $44,500 641.7%

$0 $1,800 $0 $0 $1,800 $7,200 20.0%

$3,000 $50,215 $0 $3,000 $17,715 $135,360 58.8%

$0 $4,200 $0 $0 $4,200 $16,800 1.7%$0 $3,000 $0 $0 $3,000 $12,000 3.9%

$0 $1,000 $0 $0 $1,000 $4,000 66.7%

$0 $1,500 $0 $0 $1,500 $6,000 50.0%

$0 $9,700 $0 $0 $9,700 $38,800 12.6%


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Page 21

$0 $2,000 $0 $0 $2,000 $8,000 0.0%

$0 $500 $0 $0 $500 $2,000 14.3%

$0 $600 $0 $0 $600 $2,400 20.0%

$0 $850 $0 $0 $850 $3,400 41.7%

$0 $0 $650 $0 $0 $650 30.0%

$0$0 $3,950 $650 $0 $3,950 $16,450 12.3%

$111,875 $110,130 $650 $3,000 $31,365 $393,285 28.1%

17.3% 14.8% 0.1% 0.4% 5.1% 5.6%


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Page 22

1995 Variance


$0 $0 $0 $0 $0 $25,000 -2.0%$0 $0 $0 $0 $0 $25,000 -2.0%

$0 $0 $0 $0 $0 $2,000 0.0%

$0 $0 $0 $0 $0 $1,000 0.0%

$0 $0 $0 $0 $0 $10,000 0.0%

$0 $0 $0 $0 $0 $10,000 0.0%

$0 $0 $0 $0 $0 $5,000 0.0%

$0 $0 $0 $0 $0 $18,000 0.0%$0 $0 $0 $0 $0 $2,500 0.0%

$0 $0 $0 $0 $0 $5,000 0.0%

$0 $0 $0 $0 $0 $53,500 0.0%

$0 $0 $0 $0 $0 $15,000 0.0%

$0 $0 $0 $0 $0 $5,000 0.0%

$0 $0 $0 $0 $0 $20,000 0.0%

$0 $0 $0 $0 $0 $60,000 0.0%

$0

$0 $0 $0 $0 $0 $60,000 0.0%


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Page 23

$0 $25,000 $25,000 $25,000 $0 $75,000 0.0%

$0

$0 $25,000 $25,000 $25,000 $0 $75,000 0.0%

$0 $0 $0 $25,000 $0 $25,000 0.0%

$0$0 $0 $0 $25,000 $0 $25,000 0.0%

$0 $0 $0 $25,000 $20,000 $45,000 0.0%

$0 $0 $0 $25,000 $10,000 $35,000 0.0%

$0 $0 $0 $50,000 $30,000 $80,000 0.0%

$0 $25,000 $25,000 $100,000 $30,000 $338,500 -0.1%

0.0% 3.4% 3.7% 14.2% 4.9% 4.8%


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Page 24

1995 Variance


$250 $1,500 $1,500 $250 $250 $10,500 87.5%

$200 $200 $200 $200 $200 $2,400 20.0%$4,000 $4,000 $4,000 $4,000 $4,000 $48,000 37.1%

$1,500 $500 $0 $500 $0 $6,000 20.0%

$500 $1,000 $500 $500 $500 $7,000 -30.0%

$250 $750 $250 $250 $250 $4,000 14.3%

$500 $75 $75 $75 $75 $4,600 2.2%

$100 $100 $100 $100 $100 $1,200 -52.0%

$7,300 $8,125 $6,625 $5,875 $5,375 $83,700 22.9%

1.1% 1.1% 1.0% 0.8% 0.9% 1.2%


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Page 25

1995 Variance


$45 $45 $45 $45 $45 $540 20.0%

$0 $218 $0 $0 $218 $872 46.6%$0 $873 $0 $0 $873 $3,492 -8.1%

$45 $1,136 $45 $45 $1,136 $4,904 1.2%

$1,280 $1,280 $1,280 $1,280 $1,280 $15,360 6.7%

$1,008 $1,008 $1,008 $1,008 $1,008 $12,096 33.3%

$3,840 $3,840 $3,840 $3,840 $3,840 $46,080 6.7%

$5,680 $5,680 $5,680 $5,680 $5,680 $68,160 6.7%

$240 $240 $240 $240 $240 $2,880 14.3%

$12,048 $12,048 $12,048 $12,048 $12,048 $144,576 8.6%

an 5%.

.

1995 Variance


$1,993 $1,993 $1,993 $3,493 $1,993 $34,416 58.2%

$231 $231 $231 $231 $231 $2,772 57.9%

$117 $117 $117 $117 $117 $1,404 17.0%$267 $3,267 $267 $267 $267 $9,204 98.7%

$100 $100 $100 $100 $100 $1,200 -70.0%

$2,708 $5,708 $2,708 $4,208 $2,708 $48,996 46.9%

1995 Variance


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Page 26


$117 $117 $117 $117 $117 $11,404 14.0%

$2,287 $2,287 $17,287 $2,287 $2,287 $91,444 -6.1%

$1,510 $1,510 $1,510 $1,510 $1,510 $38,120 0.2%

$1,042 $11,042 $1,042 $1,042 $1,042 $35,504 18.7%

$10,047 $2,047 $2,047 $2,047 $2,047 $43,564 5.1%

$15,003 $17,003 $22,003 $7,003 $7,003 $220,036 1.5%

1995 Variance


$29,804 $35,895 $36,804 $23,304 $22,895 $418,512 7.8%

4.6% 4.8% 5.5% 3.3% 3.7% 5.9%


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Page 27

1995 Variance


$0 $0 $0 $2,000 $0 $6,000 11.1%

$0 $0 $0 $50 $0 $150 0.0%

$0 $0 $0 $10,000 $0 $30,000 -36.2%$0 $0 $0 $200 $0 $600

$0 $0 $0 $350 $0 $1,050 0.0%

$0 $0 $0 $125 $0 $375 -11.8%

$0 $0 $0 $45 $0 $135 42.1%

$0 $0 $0 $15 $0 $45 0.0%

$0 $0 $0 $200 $0 $600 4.3%

$0 $0 $0 $1,200 $0 $3,600 -25.0%

$0 $0 $0 $2,400 $0 $7,200 47.7%

$0 $0 $0 $35 $0 $105 7.1%

$0 $0 $0 $540 $0 $1,620 17.8%$0 $0 $0 $850 $0 $2,550 13.3%

$0 $0 $0 $1,100 $0 $3,300 5.6%

$0 $0 $0 $1,800 $0 $5,400 10.3%

$0 $0 $0 $600 $0 $1,800 2.0%

$0 $0 $0 $75 $0 $225 13.6%

$0 $0 $0 $0 $0 $0

$0 $0 $0 $460 $0 $1,380 8.2%

$0 $0 $0 $0 $0

$0 $0 $0 $22,045 $0 $66,135 -17.1%

0.0% 0.0% 0.0% 3.1% 0.0% 0.9%


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Page 28

$742,000 $670,000 $705,000 $618,000 $7,050,000

1995

Sep Oct Nov Dec Total

$47,890 $47,890 $47,890 $47,890 $691,480

$18,943 $12,996 $18,996 $6,243 $157,698$139,000 $250 $250 $1,650 $389,339

$110,130 $650 $3,000 $31,365 $393,285

$25,000 $25,000 $100,000 $30,000 $338,500

$8,125 $6,625 $5,875 $5,375 $83,700

$35,895 $36,804 $23,304 $22,895 $418,512

$0 $0 $22,045 $0 $66,135

$384,983 $130,215 $221,360 $145,418 $2,538,649

52% 19% 31% 24% 36%

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