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Karil L. Kochenderfer Principal

LINKAGES Global Trade, Public

and Government Affairs

At the Cusp of Trade & Science

Trust, Transparency, Traceability and Trade depend upon LINKAGES!

+ LINKAGES Advises clients on Global Trade, Public and Government Affairs

Specializes in the Fast-moving Food, Beverage, Consumer Product and Retail Industries

… at the cusp of trade and science

+ LINKAGES Recognizes --

•  The seamless supply-chains and overlapping social and political networks operating locally and

globally, and transforming the commercial marketplace

!  ‘One, hot node’ can propel an idea around the world in seconds

triggering protests and headlines, just as a single ingredient or vendor can disrupt numerous supply-chains simultaneously

… at the cusp of trade and science

+ LINKAGES

Elevate Marketplace Presence Strategy Development and Execution External Visibility, Public Briefings, Special Events Marketing and Communications Content, Media Outreach

Drive the Public Dialogue Special Projects and Industry Coalitions Strategic Outreach and Relationship-Building Marketplace Thought-leaders, Influentials and NGOs Marketplace, Regulatory and Trade Monitoring

Engage Governments and Allies U.S. Government Engagement Capitol Hill, FDA, EPA, USTR, The White House Foreign Government Engagement Foreign Ministries, Embassies, WTO, WHO, FAO, APEC

Provides Additional Client Bandwidth and Expertise to --

… at the cusp of trade and science

+ Karil L. Kochenderfer, Principal Over 20 years of experience working with well-known U.S. and global brands

Directed the U.S. pharmaceutical industry’s European Affairs program in15 countries.

Drove creation of the U.S. food industry’s international trade, biotechnology and environ-mental programs.

Active in 30+ countries throughout her career.

Works regularly with the U.S. and foreign governments, NGOs, industry and media "  U.S. Government: White House, State Dept., FDA, USDA, EPA, USTR, Congress, States "  Foreign Governments: Canada, Mexico, Europe, China, Brazil, WTO, WHO, FAO, APEC "  Media: New York Times, CNN, Food Online

Represents the Global Food Safety Initiative in North America

"  Walk-in the-Door Experience

"  Extensive Industry, NGO and Government Relationships

"  Multi-faceted, Strategic Thinker

"  Operating Across Supply-chains at the National, State and International Levels

"  Demonstrated Track Record of Success

LINKAGES … at the cusp of trade and science

+ Experienced, Client-Driven Results "  Facilitated the development of GM labeling strategies and materials for several

multi-national food and beverage clients.

"  Organized a major, national food safety conference with key industry speakers, attracting 400+ industry professionals.

"  Prevented disruption in the U.S. packaging market by facilitating customer outreach in response to unfolding scientific developments in Europe.

"  Served as a “cleared advisor” to a CEO member of the President’s trade policy council regarding the Trans-Pacific and Trans-Atlantic trade agreements.

"  Researched and summarized regulatory policies in 25+ major markets.

"  Led a supply-chain coalition seeking to align pesticide MRLs in the U.S. and abroad.

"  Organized advocacy efforts in 15+ countries, successfully exempting food from a U.N. treaty and limiting advertising restrictions in the WHO.

LINKAGES … at the cusp of trade and science

+Old Marketplace

Producer Processor Packager Marketer Retailer Advertiser Consumer

+New Marketplace

Producer Processor Consumers

+Transformed Marketplace

Volatility Uncertainty Complexity Ambiguity

Vision Understanding Clarity Answers

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Karil L. Kochenderfer, Principal

Today, all managers are global managers operating in highly

networked environments.

LINKAGES are at the core of business in

today’s transformed world.

LINKAGES

karil@linkages-b2b.com Phone: 301/814 5251

Global Trade, Public & Government Affairs … At the Cusp of Trade and Science