7x20x21: sterling cooper draper price - but with books
DESCRIPTION
For the 7x20x21 event as a run-up to Digital Book World, I looked at Mad Men's rogue team of ad guys as a metaphor for who in publishing may do the same. Who will have the first true online success of 2010? What are the trends in other media that may point the way forward? And are there any historical antecedents to this?TRANSCRIPT
Ryan Chapman
Farrar, Straus and Giroux
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