8 essential tips to build relationships with customers on pinterest
DESCRIPTION
We interviewed 8 small businesses about their use of Pinterest and how they connect with customers there. They shared their experience with us and here's what we learned: 8 great lessons on how to actually connect with customers on a visual social media.TRANSCRIPT
A Pinning love story
essential tipsto build relationships with
customers on pinterest8
Did you know thatPinterest generates more
referral traffic than
combined
Making it the
4th biggest
source of traffic
When we found that out
we tried to hack our
pinterest growthOh great another growth hacker,just what I needed...
Except we failed!
HUGE FAIL
We wrote an article about it
Obviously we didn’t growth hack this one either
CLICk here to read it
So we thoughtenough about us!
Yeah, we’ve had enough! We can’tonly talk about failure, it’s depressing
lets ask others about their
success with pinterest
And here you go:
super valuablelessons8 from successful
pinners
1Customers want to see
what they are buying
A valuable lesson from Costa Rica Monkey Tours
We have found an increase in our sales as nowadays customers are looking for more audio & visual concepts to
make their purchasing decision.
Focus on customers
in the description &
link to your website
Show photos of people
using your service. and
having fun
Costa Rica Monkey Tours
What we learned from them
feature pictures of customers
take part in group boards
advertize an experience
foster a community
CLICk here to read all about their experience
2Give customers
the fame they deserve
A valuable lesson from Pudge’s steaks
We pin pictures of customers who participate in the «Pudge’s Challenge», which is very well received since
people generally like the recognition
Pudge’s Steaks
Question to engage
followers
give customers the
recognition they
deserve
let your customers shine for you
personal photos are shared more easily
engage with existing customers
give your brand a personality
What we learned from themCLICk here to read all about their experience
3Adapt to your
Pinterest audience
A valuable lesson from Parker’s Crazy Cookies
People usually buy our cookies for events, which is perfect for Pinterest since users are often scrapbooking and looking for parties ideas there. So, we adapted
and created event-focused boards.
Parker’s Crazy Cookies
Use precise description
and hashtags to reach a
specific niche
show finished
product as a proof
of what you can do
FIT YOUR MESSAGE TO A POPULAR PINTEREST TOPIC
SHOW PEOPLE HOW THEY CAN USE YOUR PRODUCT
THINK SCRAPBOOKING!
POST REGULARLY
What we learned from themCLICk here to read all about their experience
4Share something you arepassionate about
A valuable lesson from Blue Pine Outdoors
The thing I love the most is seeing and talking to people who are like me, wish they could paddle as a full time job. Posting pictures help when we can’t be on the water.
Blue Pine Outdoors
Associate your own activity
to a popular theme on
pinterest - travel here-
Sell people dreams with
beautiful pictures
share your passion, not your job
connect with like-minded people
sell people dreams
get ideas from followers
What we learned from themCLICk here to read all about their experience
5Use Pinterest analytics to spot
trending products
A valuable lesson from Boot Barn
We’ve learned to connect with our customers like never before. Through Pinterest’s new analytic tool, we can see
what products are receiving the most traction.
Boot Barn
track repins and likes with
analytics to identify
trending products
respond to every
comment
ANALIZE AND OPTIMIZE PERFORMANCE
HOLD CONTESTS TO ENGAGE CUSTOMERS
Use direct messages with Businesses
COMMENT ON CUSTOMERS BOARDS
What we learned from themCLICk here to read all about their experience
6Ask yourself what’s in there
for your customers
A valuable lesson from Marvelous Mold
? ?
If there is a benefit for your customers when participating on your page and sharing your content, you will see the
best result.
Marvelous Molds
Provide tutorials on how
to use your product
experiment with
different formats -
video, slides...- and link
to your other social
media channels
Publish tips on how to use your product
promote customers creations
find visual friendly content
never make it all about you
What we learned from themCLICk here to read all about their experience
7Use Pinterest as a
Source of inspiration
A valuable lesson from Vinyl Impression
We are a visual company, made up of visual thinkers and as a result our Pinterest usage organically begun
with us pinning a multitude of things we were inspired by.
Vinyl Impression
use product rich pins to
display price and
availabily under your pin
feature your product in
a larger environment
Use pinterest to inspire and get inspired
celebrate successful projects with customers
feature your product in a larger context
sell a lifestyle
What we learned from themCLICk here to read all about their experience
8Always try to build an
emotional connection
A valuable lesson from Project Repat
Our service requires people to really trust us - we are preserving their memories - all the Pinterest posts help us build an emotional connection with
current and future customers
Project Repat
appeal to your
customers feelings with
emotional messaging
publish pictures of
happu customers using
your product
Use pictures to build trust
Showcase unique products
pin to build emotional connections
Give a tangible proof of what you can do
What we learned from themCLICk here to read all about their experience
To sum it all upShow finished products Put customers in the spotlight Adapt to Pinterest Share your passion
Improve with analytics
?Have a win-win approach Inspire and get inspired Build emotional connections
1 2 3 4
5 6 7 8
A simple video chat plugin to help you
connect with customers right on your website
x
About Customericare
CLICk here to
FIND OUT MORE
connect with us on social media
and at customericare.com
Thank you!